Let’s love Google Analytics 4 together 🤗. The latest updates, cool features and some tricks. 🏠 New & intuitive homepage.🔌 New integrations (Display & Video 360, Optimize, GSC).🔮 Predictive Audiences .✨ Personalized UI.📝 Attribution model choice. Details & more👇 (1/n).

The solution is to scope access per brand, keep detailed audit logs, and test permissions before they go live. We cover how in our latest post.

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Common mistakes in e-com teams:. ⚪ Duplicating roles until you lose track. ⚪ Letting contractors “just take a peek”. ⚪ Giving agencies more access than needed. ⚪ No way to see who looked at what.

Before you send that #GA4 or #Looker link to a colleague, ask yourself:. ✅ Should they see ALL brands?.✅ Is this temporary or forever?.✅ Will I know if they share it?. Don’t send another link until you read this 🧵.

Think your store’s profitable? Check again. Shopify #ProfitAnalytics don’t include ad costs, shipping, or processing fees. That $30 margin? Might be $5 in reality. 🧠 Get the full picture in out latest post.

Learn how to:. ✅ Capture & preserve UTMs.✅ Enrich events with first-party data.✅ Improve EMQ scores (and campaign results). 🔗 Full guide:

Low EMQ =.🔻 Fewer conversions reported.🔻 Weak retargeting/lookalike audiences.🔻 Slower optimization cycles. Most Shopify stores don’t send the full event data platforms need.

If your agency's #Meta or #TikTok ads are underperforming despite strong creatives and offers…. Check your tracking. Poor Event Match Quality (EMQ) is silently killing your #ROAS. 🧵

Shopify SEO tip: Your theme's built-in schema isn't enough. Without full JSON-LD, your store won’t qualify for rich results like:. ⭐ Ratings.💰 Pricing.❓ FAQs.Learn what you're missing in our post👇

Fix it with:.🔹 Theme sections or metafields (manual).🔹 Smart apps like #Risify (scalable + no code).🔹 Add subcategory nav to top-traffic pages first. 👉 Full breakdown here.

When users land on “Shoes” or “Lighting,” they expect structure:.✅ Subcategories.✅ Visual blocks.✅ Text links (e.g. “Running Shoes” | “Formal Shoes”). No structure = higher bounce, lower AOV, worse UX.

Most #Shopify stores lose customers on their collection pages, not product pages. If you’re just showing a flat grid of 100+ products… people bounce. Here’s how better #CollectionNavigation increases #Conversions 👇

Want real profit analytics from your #ShopifyAds, not just revenue reports?. Feed Google Ads the missing data point to understand true campaign profitability. Learn more about #COGS and #ProfitAnalytics on our hub 👇.

✔️ #GoogleSearchConsole for indexing issues.✔️ GA4 for event tracking.✔️ #Risify for smart bulk redirects + fallback navigation. More tips and the full tutorial are in the Analyzify Hub — read now.

🛠️ Broken links can happen when you delete a product, change a URL, migrate your store, or update themes. Most store owners don’t realize until it’s too late ⏳.

"Wait, why is traffic dropping on my Shopify store?" 👀 It might be because of broken links and #404 pages you didn’t even know existed. Here’s how to find them and fix them fast 🧵

Analyzify fills the gaps:.✅ Tracks each interaction (email, payment, alerts).✅ Supports server-side & UI-level events.✅ Works out of the box with Shopify’s Web Pixel. 📘 Learn how to track the full journey.

With the new one-page checkout, native GA4 tracking only fires:.🔹 begin_checkout.🔹 add_payment_info.🔹 purchase. That means no insight into:.🔹 Shipping selection.🔹 Discount usage.🔹 UI errors.🔹 Drop-off points.

Shopify’s one-page checkout changes how #events are tracked:. Faster UX for customers ✅.Tracking gaps for #Shopify merchants ❌.Here’s how to fix what GA4 & Meta can’t see 👇.

Learn how to capture and store click IDs + UTMs in your Shopify orders (with no dev work).

Storing attribution data (like gclid, fbclid, utm_source) inside Shopify orders lets you:. ✅ Trace every sale to a campaign. ✅ Recover #conversions lost to #adblockers. ✅ Improve server-side tracking (GA4, Meta, TikTok). ✅ Build internal reports with real data.