Marketing Distillery
@analyticisms
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We are go-to-market experts with strategic focus and vast marketing experience who happen to believe in (and love!) numbers, data, analytics and infographics.
Los Angeles, CA
Joined May 2010
We’re back! - We are launching a next gen agency with a focus on providing local SMBs with affordable...
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Analyticisms thanks you! - After almost 7 years and 4,111 posts, we are bowing out. Tumblr’s vibrant...
analyticisms.com
After almost 7 years and 4,111 posts, we are bowing out. Tumblr’s vibrant community has been a fun place to rant about analytics in the social media and digital marketing space but we are running...
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“44% of [Facebook US users] “unliked” a brand on the social media platform when the company posted too...”
analyticisms.com
Why Do Consumers 'Unlike' Brands on Facebook? - eMarketer This should be a reminder to brands about the importance of credible, interesting, conversational content.
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📷 It’s great to see that social media marketing and content marketing are on top of marketers’...
analyticisms.com
It’s great to see that social media marketing and content marketing are on top of marketers’ priorities but it’s kind of funny that all tactics have higher increases than decreases. Unlimited...
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📷 App retention rates are inching up. Good news of developers and pp marketers, although there is a...
analyticisms.com
App retention rates are inching up. Good news of developers and pp marketers, although there is a long way to go.
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📷 All paid search KPIs are on the right track globally except for CTRs (and that’s only according to...
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📷 #FridayFunFact: for people like us who are fascinated by Big Data and the Internet of Things (IoT)...
analyticisms.com
#FridayFunFact: for people like us who are fascinated by Big Data and the Internet of Things (IoT) this is a pretty awesome visual representation of the size of the market as it relates to...
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📷 Interesting survey results on how consumers across the world pay for their mobile commerce purchases:...
analyticisms.com
Interesting survey results on how consumers across the world pay for their mobile commerce purchases: big differences between China and the rest of the world.
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“58 percent of consumers use their smartphones to purchase and watch movies and television shows.”
analyticisms.com
58pc of consumers watch TV and movies on mobile - Mobile Marketer - Research Just one stat amongst many in the article showing the dominance of mobile for almost all media consumption.
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📷 Instagram Stories may be impacting Snapchat’s growth. Something to keep an eye on as Snap Inc. goes...
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📷 #FridayFunFact: it’s never a good thing, financially speaking, when your revenue grow very fast but...
analyticisms.com
#FridayFunFact: it’s never a good thing, financially speaking, when your revenue grow very fast but your losses follow the same pattern. We’re a bit surprised that Snapchat is filing for IPO with...
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“In 2017, adult mobile internet users in the US will spend nearly three-quarters (73%) of their daily...”
analyticisms.com
eMarketer Unveils New Estimates for Mobile App Activities - eMarketer Nothing new or surprising here but still interesting to witness the dominance of native apps vs. browsing and of the top five...
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“US internet users ages 18 and older found that over half of respondents said they make online...”
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📷 #FridayFunFact: another proof of the mobile takeover, share of web traffic. Mobile up, desktops and...
analyticisms.com
#FridayFunFact: another proof of the mobile takeover, share of web traffic. Mobile up, desktops and tablets down, other devices (game consoles likely) significantly up.
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Twitter and TV Superfans (Study) - Great stats about TV shows’ “super fans” Twitter usage. Super fans are...
analyticisms.com
How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Great stats about TV...
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📷 Adult women over-index for social media usage. As do Hispanics adults.
analyticisms.com
Adult women over-index for social media usage. As do Hispanics adults.
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📷 Emerging market research tactics all center around social media and mobile. Not really surprising.
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📷 Although most everything digital has moved to smartphones, actual e-commerce purchases are still more...
analyticisms.com
Although most everything digital has moved to smartphones, actual e-commerce purchases are still more common on desktops.
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📷 #FridayFunFact: cell-only households are now the majority of phone households in the US…we could have...
analyticisms.com
#FridayFunFact: cell-only households are now the majority of phone households in the US…we could have seen it coming.
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📷 #FridayFunFact: digital formats are all growing (at various rates though) and physical formats for...
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