We’ve now updated our UTM plans to include: free, Pro, and Enterprise levels… See our plans here: https://t.co/PFGaCMYPzO #google #analytics #utm

The Low Fell (Gateshead) Christmas tree looks fab - thanks to the Low Fell Forum for organising.

Black Friday deal: 50% off our Pro and SME plans: https://t.co/p8mua0aNwz Improve the quality of your Google Analytics campaign reporting! Contact us today for a free demo

Can QR Codes be sexy? Probably not, but they can increase engagement! Which one do you prefer? Create your own here: https://t.co/nLj8sMQYco #DigitalMarketing #qrcode

Thought we’d share a little tool we built to help with the governance of channels in #Google #Analytics - our Google Analytics #UTM builder: https://t.co/mlyCyLjSIR

Suffering with low audience volumes in #Google ads? Using Server-Side GTM? Running on CloudRun? If so, double check you have enabled Region Specific settings in #sGTM, with a ISO 3166 county code set in your #GTM & GA4 Clients + set ‘event_location.county’ in your GA4 Tag…

New ticket release: Thursday, 10th July at: 9am (80 tickets), 12pm (80 tickets), 6pm (40 tickets) for @MeasureCampLDN

New Spacial Web coming to Safari in macOS 26 - will be interesting to see how this’ll impact #analytics and #UX work flows

What are the greatest data challenges in web analytics?

Struggling to get meaningful insights & value from Google Analytics? We offer a range of analytical services: From a quick scan of your site to verify tag implementation, through to fully outsource management & training. Contact us for more info:

Based on a quick test, it looks like you do NOT have to resend #GoogleAnalytics4 hits that were collected on the same page when consent was denied, if consent is granted later on the page. The consent-denied hits are automatically reprocessed as if consent was granted.

🚨 NEW TOOL ALERT I found many articles on Google Consent Mode V2, but many had misleading interpretations of consent status So, I revisited my notes from the past months and developed a Google Consent Decipher Tool. Which I'm releasing as Beta today https://t.co/Sh0jBKswz0

We’re almost there! The Technical Marketing Handbook is our love letter to the community that has supported us every step of the way. I can’t wait to share the content with you - keep on learning, friends!

If you are using my #GoogleTagManager "Consent Mode (Google Tags)" custom template in your web containers, please be mindful that the most recent template update has BREAKING changes. Read more here: https://t.co/s2Qwpp0gIQ #measure #gtmtips

And closing out #opticon - #tameTheHiPPO :)

Good insight “Experimentation is not a cost, it’s an investment” #opticon

Nice! #opticon

“Data > Insights > action” - @thequeenofcro Love it #opticon

Easy to forget the environmental impact of digital. Great to see companies striving to reduce their impact - even in the field of digital analytics #opticon

Optimizely Graph - ‘What do numbers mean?’ - Nothing without action. You can’t manage what you don’t measure #opticon