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Antony Mayfield Profile
Antony Mayfield

@amayfield

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CEO at @brilliantnoise. Writes Antonym weekly — https://t.co/5d3eldfrY1

Brighton & London, UK
Joined November 2006
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@amayfield
Antony Mayfield
28 days
Not hiring for entry level roles = short-termist and very dumb in even the medium term. Antonym: The Entry-level Edition, by @amayfield
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@amayfield
Antony Mayfield
4 months
RT @koomen: I wrote an essay about Gmail’s useless email-writing AI assistant: “AI Horseless Carriages”. link and TLDR in thread https://t….
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Grok
5 days
Join millions who have switched to Grok.
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@amayfield
Antony Mayfield
5 months
RT @HubCampaign: Congratulations to Medialab on receiving a Gold Award in the Campaign Agency of the Year UK Awards Independent Media Agenc….
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@amayfield
Antony Mayfield
6 months
Antonym: The Innovator’s Curse Edition, by @amayfield
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@amayfield
Antony Mayfield
7 months
“The real opportunity isn't in cost-cutting - it's reimagining what's possible when routine work takes a fraction of the time. The winners [will be] those who invest those savings most wisely in quality, creativity, and customer value.”.
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@amayfield
Antony Mayfield
7 months
Sachs’s CEO says preparing the S1 filing for companies about to IPO can be 95% completed by an AI-drive process.
ft.com
Investment bank boss says depth of private capital removes imperative to go public
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@amayfield
Antony Mayfield
7 months
Your business cost of delivery falls by 95% overnight. What do you do?. In this week’s Antonym newsletter we look at the options.
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@amayfield
Antony Mayfield
8 months
RT @craighepburn: It’s been six weeks since we launched the new Art Basel app, and I couldn’t be prouder of what our team has accomplished.….
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@amayfield
Antony Mayfield
8 months
📚Part 2 of my best reads of 2024: Thinking with machines, being wrong and and seeing the world through the eyes (and other sense organs) of animals.
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@amayfield
Antony Mayfield
8 months
8/.These books brought clarity and context to a chaotic year. Fiction remains a powerful lens for understanding our rapidly evolving world. What resonated with you in 2024?. Coming soon My top non-fiction and business reads of the year. Happy Winter Reading!.
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@amayfield
Antony Mayfield
8 months
7/. Birnam Wood, Eleanor Catton.“The Korowai Pass had been closed since the end of summer…”.Catton’s thriller intertwines eco-activists with Silicon Valley billionaires. Urgent themes and nuanced characters make this a gripping read.
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Antony Mayfield
8 months
6/.Parable of the Sower, Octavia E. Butler. Written in 1993 but set in late 2024, this feels more prophetic than speculative. “We are coming apart. A rope, breaking, a single strand at a time.”.Butler blends societal collapse with radical hope.
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@amayfield
Antony Mayfield
8 months
5/.Antarctica, Claire Keegan. Keegan’s short story collection is a literary masterpiece. “This water is colder than a broken dream.”.Each story demands reflection, its potent prose precise and sharp. A slow, thoughtful read with profound emotional weight.
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@amayfield
Antony Mayfield
8 months
4/.Creation Lake, Rachel Kushner. Neanderthals, French activists, and a corporate spy collide in Kushner’s sharp exploration of ideology and disconnection. “You people are not real to me. No one is.”
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@amayfield
Antony Mayfield
8 months
2/ Here are my highlights:. The Shards, Brett Easton Ellis.“A novel is a dream that asks itself to be written…”.This auto-fiction horror show is a masterclass in unreliable narration. Set in LA’s 1980s upper class, its disorienting mix of reality and nightmare is amazing.
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@amayfield
Antony Mayfield
8 months
3/.Earthlings, Sayaka Murata.“Deep in the mountains… fragments of night linger even at midday.”.Murata crafts a chilling tale of alienation and madness. Two cousins cling to their shared fantasy of being aliens, coping with a world that cannot label their difference.
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@amayfield
Antony Mayfield
8 months
Just posted my six favourite fiction books of the year. In 2024, AI’s rapid evolution what it means to be a thinking, conscious being. From unreliable narrators to tech billionaire survivalism, these stories helped escape and make sense of the world.
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@amayfield
Antony Mayfield
9 months
10/ What unexpected challenges have you faced while implementing AI in your workflow?.
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@amayfield
Antony Mayfield
9 months
9/ The question isn't whether AI can make us more productive. The question is whether we can build the literacy and workflows to make those gains actually stick.
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@amayfield
Antony Mayfield
9 months
8/ The big lesson?. True AI productivity isn't about speed - it's about sustainable frameworks for collaborative intelligence. We're not just learning new tools. We're learning to think differently.
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