alphabroder is the leading distributor of trade, private label and retail apparel brands in North America . Follow us on Instagram to see more!
@alphabroder
Save the date! The Dallas Open House is coming up.
Please register to join us September 20th, to meet with top brands, enjoy lunch on us, and take a tour of the Dallas Distribution Center.
Register here:
#openhouse
#alphaborder
We’re so proud of our Social Media Specialist Katie Meenan for receiving the Supplier Connected Workflow skummunity Award from
@commonsku
.
#skucon2020
Our Senior VP of Sales and our VP of Sales Operations are on day two of their three-day business boot camp experience. Thank you,
@commonsku
, for working to better the entire promotional products industry by hosting
#skucamp2019
.
@PromoKitchen
A1: Every now and then we'll take a break from the hustle and bustle and throw on our party shoes. Our HR Department hosts events and initiatives to let us know they're thinking about us and they appreciate us.
#promochat
@PromoKitchen
A4: Throw in some visual aids (i.e., eboards, eflyers, videos). Did you know that if there is a video in your presentation, consumers are 85% more likely to buy your products? Stat from
@CustomShow
#promochat
@PromoKitchen
As. B Corps are the companies that work to the highest of standards to manufacture and operate sustainably and opened to the public of the entire process.
#promochat
@PromoKitchen
A1. Just because some of our employees work from home, does not mean it's vacation. We have encouraged all staff to use personal or vacation time whenever needed! This is a stressful time for all and it's important our mental and physical health come first!
#promochat
@PromoKitchen
A6: We got another Seth Godin book for ya! "The Icarus Deception" encourages readers to push their creative limits and gives them tools to do so.
#promochat
alphabroder employees climb high! A few members of our team took on the Space Needle this week to support BDA Cares, a non-profit committed to ending domestic violence. Shout out to Tom Spoltman, Ian Kalina and Julia Lowe.
@PromoKitchen
A2. A We did a study to see how much paper we used as a company in 2019 v 2020. When the Pandemic Happened - Printing of paper went down 55% in the month of April of 2020! We managed a pandemic w/o that paper. Lets reevaluate how to stop the waste.
#promochat
@PromoKitchen
A6: (Speaking as Cari The Social Media Specialist) As someone fairly new to the promo industry,
#promochat
has been a helpful resource in terms of research and content ideas. Thanks, everyone, for all your useful insights.
#promochat
@PromoKitchen
A1. You can teach someone to sell promo, but you can't teach personality and enthusiasm. The main requirement is passionate about learning, have a great attitude and the wiliness to hear
@billpetrie
talk about his love for Van Halen from time to time.
#YOUREHIRED
#promochat
@PromoKitchen
A1: Katie Meenan talking. I wouldn't allow myself to take a breaks. I would stress and would not stop until it a job was finished. Which led me working 14+ hour days and weekends. Now, when I give myself that time, I am able to think clearer, happier & more productive.
#promochat
@PromoKitchen
Shout out to our
@PromoCares
family! There have been post everywhere with their
#sleepin4good
awareness for the importance of mental health, rest is good for the soul & ways to energize you when you need that extra boost to get you owning the day!
#promochat
@ClearmountLtd
@PromoKitchen
@billpetrie
We totally agree. There is a lot of waste in this industry. We'd like to see more customers demanding eco-friendly, quality products. The higher the quality of the item, the less likely it will be thrown away by end-users.
#promochat
@PromoKitchen
A5. I got it! Instead of asking series of questions to us, we could take snippest from twitter accounts that write "mean tweets" or "karens" blur the name, and how we would handle that customer/issue that they experiences, advice.
#promochat
#promokarenstocaring
@PromoKitchen
A3: Humble-own up to mistakes and show you're willing to grow. Funny-give your personality. Responsive-show you're listening. Flexibility- willing to go above and beyond for a customer. Clean-both in appearance and in the service operation process.
#promochat
@PromoKitchen
A3. Showing how you give back to your local communities and to those in need is a great outlook to outsiders that you care about the well being of others beyond the walls of your office.
#promochat
@PromoKitchen
A1. The time we are in we foresee marketing products that can be used at home, Safety kits, no touch gadgets, and learning from home supplies.
#promochat
Trendspotting: Four Macro Trends Driving Innovation Today
COLLECT. NOURISH. PROTECT. EXPERIENCE. Vicki Ostrom, Futurist and Trend Editor
@sanmar_corp
, is discussing the major trends associated with our contemporary society.
#skucon2020
@PromoKitchen
A1. No shoes, no shirt, No service! Tell customers the more details they can be the faster and better we can expedite their order. Providing the details you also need ahead of time can also eliminate unsolicited emails or calls back and forth to get that info!
#promochat
We work hard to set you up for success. That's why we've created the Digital Lounge. See link to learn how to take advantage of all the digital marketing resources available to you .
#digitalmarketing
It's real. It's dangerous. And it can happen to all of us. Today on
#promochat
we're having an open and honest conversation about burnout. Join us at 3 p.m. EST.
@PromoKitchen
A6: SEO is totally doable for companies using CRMs like Wordpress. Most of those software programs offer free plugins, like Yoast SEO, which makes it easy to optimize content for search engines.
#promochat
We are honored to be awarded the number-one supplier in the promo industry. We’d like to thank our suppliers and customers for helping to make this possible
@PromoKitchen
A2: We'd appreciate complimentary Dr. Scholls Gel Inserts! Besides that,
we're always looking for continual evolvement around lead and tracking tools.
#promochat
@PromoKitchen
Q5: The audience tends to differ from platform to platform. Twitter is a great space to catch up on news. Facebook is for checking in on friends/family. LinkedIn is for the career-oriented. We keep those points in mind when creating targeted content for each platform.
#promochat
@PromoKitchen
A1. As things are reopening and events are slowly but surely starting to happen, we are very optimistic to see our business climbing as it was pre pandemic over the last 6 months and hope it continues to rise if we all remain patient and open up safely!
#promochat
@PromoKitchen
A1: We think of ways we can both give back to our community while simultaneously building camaraderie. Most recently, several staff members from various departments joined together to do a fun run in Philly!
#promochat
@PromoKitchen
@DannyRosin
A3. Not to get brownie points, but
@PromoKitchen
is a perfect example of people from all over who WANT to help and see others succeed. There are so many unique talents that could just keep to themselves but on a daily basis work for US to be better & LOVE what we do!
#promochat
@PromoKitchen
A3: It took us time to catch on to the promo schedule. In the B2B world, you push products an end-user wouldn't buy until months later. For example, we sell back-to-school trends at the end of spring.
#promochat
@PromoKitchen
A4: In the Marketing Department, spreadsheets are our best friends. Our metrics goals fall under three buckets: Awareness, Consideration, Conversion. We'll create weekly, monthly and quarterly reports depending on the goals we're tracking.
#promochat
@PromoKitchen
A2. Do set scheduled team or individual calls, Do reach out out and ask questions, times like these are very uncertain, Do take breaks! It's easy to get strung into your computer for hours on end when at home. It's important to collect your thoughts!
#promochat
@PromoKitchen
Break.
@kirbyhasseman
actually recommended this book and I bought it!
@melrobbins
5 Second Rule changed my perspective on how quick decision the moment you wake up can effect your decisions for the rest of day and life with this rule!
#promochat
@PromoKitchen
A3: We've shared this before, but we love it so much, we want to share it again. During Xmas season, all of ab Marketing decided to dress up in these Russell Athletic jumpsuits. Posting this photo actually helped us get some of these products off the shelves.
#promochat
@PromoKitchen
A1. Just like anything, we should approach this new change with caution, be open minded & at the same time mindful of others. It is great life seems to blooming again, but lets do this smartly & not cause another shut down! Be prepared & have PPE on you just in case!
#promochat
@PromoKitchen
A1: We are consistently looking into ways to optimize our warehouse operations. We've tested robots and implemented top-of-the-line technology. Lesson learned: When it comes to picking apparel, robots and fancy gadgets can't compete with humans
#promochat
@PromoKitchen
A5: People remember conversations that are different and personal. If you are authentic and attentive without overstepping boundaries, there is a good chance you'll be remembered for the right reasons.
#promochat
@PromoKitchen
A2: Browse social media (Facebook, Instagram, Twitter) and take note of common themes that appear in conversations. Then narrow those themes down to long tail keywords by typing words into Google and seeing which keywords appear at the bottom of the search page.
#promochat
@PromoKitchen
A1. As much as we miss those one on ones, Zoom has allowed have more "face to face" contact with more people at once, and more often. It has allowed us to connect with people we usually normally do not have the chance to or as often as we like.
#promochat
@PromoKitchen
A4. Our marketing team will try to do weekly or bi-weekly yoga classes, House Party and play games and send KUDOS shout outs to someone who we recognize is pulling their weight and then some!
#promochat
@PromoKitchen
Q1: Experiential marketing is when a brand creates a lasting impression by immersing their customer in an engaging, memorable experience. We like to think of experiential marketing as palpable and interactive.
#promochat
@PromoKitchen
A3. You are not alone in your experiences. No Judgement Zone Here! It's ok to be open with your experiences and receive guidance from your peers outside of your organization.
#promochat
@PromoKitchen
Break. First time out of country to Tropical Island. Deserted because it was back to school. Got conned 1st day to buy a time share. I was harassed by locals to buy everything. A parrot dug its tallons on forehead and had multiple stab wounds. I turned red as my hair.
#promochat
@PromoKitchen
A1: We're constantly reading up on the latest innovations in sustainability. alphabroder is working to limit the harm caused by our manufacturing efforts by partnering with environmentally-conscious brands like
@AlternativeApp
and
@Econscious
.
#promochat
@PromoKitchen
A1: Send an email right away. Be sure to include links to shareable storyboards and flyers that feature products you just reviewed. That way they can interact with the items on their own and be reminded of that awesome presentation you just gave.
#promochat
@PromoKitchen
A5: We recently installed a micro market in our headquarters. Not only is it a convenient spot to access a bunch of tasty goods, but it's also an opportunity to give back! 1.5% of the sales from snacks are donated to the charity of the buyer's choice!
#promochat
@PromoKitchen
A6. Meenan here speaking again. I personally like to bring light and enthusiasm to some situations. I like to encourage people and be positive. It is easy to be negative and I try to keep people from going in that direction.
#promochat
@PromoKitchen
A1. 10 years ago we were alpha shirt I Broder Bros I NES......10 years later we are ab I Prime! Continuously trying to grow our efforts as One Stop Shop & to see how far WE too have come in 10 years is remarkable!!!
#promochat
@PromoKitchen
A6: The promotional products community is filled with kind-hearted people. Never be afraid to reach out for help. Odds are, your contacts will be more than happy to support you in any way they can.
#promochat
@PromoKitchen
A1: We tell people that we are a blank apparel and hard goods wholesale supplier company. Our famous line: "Without knowing it, millions of people wear apparel and accessories distributed by alphabroder."
#promochat
FUN FACT: T-shirts have the second highest staying power among promotional items. The average promo item is kept about one year. Tees, however, are kept 14 months. It comes in second to outerwear, which is kept an average of 16 months.
#promoworks
@PromoKitchen
A1. Backdrops! We have now invested in at home Backdrops or creating digital backdrops with our company logo to appear more professional when in business meetings with co-workers or clients because we want their focus on US not our background!
#promochat
#backdrops
@PromoKitchen
A4: We continuously run tests to make sure our warehouse operations are running as efficiently as possible. From the software programs we use to the machines and pickers, it's all meticulously planned and constantly being revamped for optimization.
#promochat
@PromoKitchen
A3: For many buyers, the companies they choose to do business with is a direct reflection of who they are as a person. If your company supports acts of kindness, customers will notice and will likely want to align themselves with your brand.
#promochat
@PromoKitchen
A3: We have hard lines that we don't pass (i.e., no politics, nothing obscene and nothing incriminating). Beyond that, it's a combination of going with the gut and making final decisions as a group and not as an individual.
#promochat
@PromoKitchen
A1. The informality presence that a Zoom Call has brought out in us has made these business conversations more relaxed and more sense of humanity for our peers. We have gotten to know each other on a more personal level
#promochat
@PromoKitchen
A6: (Answering as Cari The Social Media Specialist) I plan to run a half marathon at the end of this month. I've asked my family and friends to show their support by meeting me at the finish line with 50 bags of ice and a wheelchair.
#promochat
@PromoKitchen
A1. We have always had a security system lined up for our staff that had passwords to log into certain programs and accessibility limitations, but after we experience a breach in our system in October of 19, we take everything even more strenuously with pw protections!
#promochat
@PromoKitchen
A2: We admire when companies take the extra step to follow up after a sale is complete. It shows that they truly see their customers as people and not just a source of revenue.
#promochat
@PromoKitchen
A4: We understand our customer's success is our success. We'll, therefore, offer calculated advice whenever possible. Snags often take the form of a customer focusing too heavily on the price of an item rather than the quality.
#promochat
@PromoKitchen
A6: We all like to let loose with co-workers outside the office. This past weekend, the marketing team enjoyed an evening retreat complete with kaftan dresses, yoga, and a garden tour. It was a great way to decompress from the long week.
#promochat
@PromoKitchen
A1. Seeing these items on display during mid summer as a kid is like playing Christmas Music when its Not even Halloween PAINFUL! Didn't she school bells just ring for Summer?! STOP RUSHING SUMMER!
#promochat
@PromoKitchen
A1: We're proud of our new Digital Lounge. It's designed to help our customers generate leads through digital marketing. We make it easy for them to implement our reusable tools into their own strategy.
#promochat
FULL AMANDA GORMAN POEM:
“We will raise this wounded world into a wondrous one ... There is always light, if only we’re brave enough to see it. If only we’re brave enough to be it.”
The 22-year-old is the youngest inaugural poet in U.S. history:
@PromoKitchen
A2: One of the big marketing initiatives we host every year called The Party. It's a huge dance bash for our customers during PPAI to show off some of our new styles and host a fun-filled evening.
#promochat
@PromoKitchen
break.
@asicentral
/
@Melissa_ASI
always promoting and putting out and sharing other industry content for all of us to be well informed of what is going on in the world of Promo! Thank you!!!
#promochat
@PromoKitchen
A4: We try to get out there with our clients and attend end user appointments to see what our customers are up against. It's not easy out there so continually making efforts to improve our process is key for our customer's success
#promochat
@PromoKitchen
A3. It may have been mentioned, but bundle kits that blends with traveling safely with reusable promo in and outside the office or home. It gives people options of what and when to use their promo because everyone's "new norm" is different.
#promochat
@PromoKitchen
A1: Free samples help customers make buying choices. A description of a website can only go so far. We regularly send samples to our customers. That way they can physically compare and contrast our products against competitor's products
#promochat