Alex Grolleman
@algrolsch
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For the ambitious Founders, Marketeers, Creatives & Producers. Talking Culture, Systems, Growth & Cashflow. Co-founder Kingdom of Something | Father
Amsterdam, The Netherlands
Joined July 2010
Max Verstappen is one Penalty point away from a one race suspension. So who is gonna step up and make him pissed off enough to lose one more point. #f1
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No 1 rule that will make your business life easier.
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Yesterday we let go of the last staff. Almost a decade of work. Learned more than I ever could have dreamed of. Now on to the next adventure
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The real shift? Going from doing the thing → to building the thing → that does the thing without you That’s the long-term play. Slower dopamine. But way more rewarding.
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It’s the tendency to choose short-term rewards over long-term gain. In studio life, it shows up like this: Jumping into a project Fixing a teammate’s work Chasing client praise All feel good now. But they delay the growth of the system.
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Today I learned a new word: Hyperbolic Discounting. A thing founders probably do all the time without realizing it. And it might be quietly holding your company back from evolving.
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President of the USA launching a memecoin was the obvious top. In hindsight it was more obvious that Justin Bieber buying NFTs
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There’s nothing better than a well written scope of work that saves you when everything goes wrong. I hate writing them and suggesting that clients sign them. But when you need it, you’re glad you did. Every single time.
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If you had to step away from your business for 30 days... what would break? And what would thrive?
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It’s not what you do. It’s how you do it. That’s where bizniz strategy begins.
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Do we stay service-based? Or do we start building systems, IP, and leverage? The teams who thrive won’t be the ones with the best tools. They’ll be the ones who reimagine how they work, and what they’re really in the business of doing.
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The strategy isn’t the tool. It’s how you use the tool to reshape what you offer and what you own.
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AI is an external force. But like all pressure, it reveals internal gaps. The question is no longer what we do, but whether the way we do it still makes sense.
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For us, loyalty and trust is what we sell. That’s why we send swords to clients after a great battle. But maybe, like Feirstein and Moran, we need to look closer: Are we building what the business model actually needs?
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A creative agency that sells animations might start building reusable toolkits. Or license AI storytelling systems. Not selling the video, but the system.
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We can test ideas, simulate reactions, and generate full outputs before clients sign off. So the question becomes: Are we just executing? Or building something with shelf life?
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