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Dr. Alex Sévigny, APR Profile
Dr. Alex Sévigny, APR

@alexsevigny

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Assoc. Prof., @McMasterMCM. Editor-in-Chief of @JPComms. Chief Examiner of APR @CPRSNational. PR. Data. AI. Politics. Strategy. Vegan. Progressive Catholic.

Hamilton, Ontario
Joined June 2009
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@alexsevigny
Dr. Alex Sévigny, APR
2 years
I did a podcast with @IABC on how #GenerativeAI will change communications. An insightful conversation. I hope you enjoy it. Would love your thoughts. If this podcast inspires you, then study with me in the @McMasterMCM program! #ai #PR #publicrelations.
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@alexsevigny
Dr. Alex Sévigny, APR
10 days
RT @archtoronto: Happy birthday, Frank Cardinal Leo! #catholicTO
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@alexsevigny
Dr. Alex Sévigny, APR
21 days
RT @emollick: Both true: (A) If you outsource homework to AI you will learn less & (B) If you use AI as a tutor as part of instruction, you….
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@alexsevigny
Dr. Alex Sévigny, APR
21 days
RT @emollick: This study is being massively misinterpreted. College students who wrote an essay with LLM help engaged less with the essay….
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@alexsevigny
Dr. Alex Sévigny, APR
25 days
New blog post from me. The white-collar work world is changing. Learn AI or become irrelevant.
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@alexsevigny
Dr. Alex Sévigny, APR
26 days
RT @emollick: The new features for projects in ChatGPT are useful. but the fact that memory continues to be universal across all chats is….
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@alexsevigny
Dr. Alex Sévigny, APR
29 days
Many thanks for the invite to the amazingly accomplished Dr. Mark Crowther (@crowthrm), Chair, Dept of Medicine, and my good friend and colleague Brady Jefferson Wood, who is doing remarkable work as an entrepreneur, boards member, and assistant professor in the Dept of Medicine.
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@alexsevigny
Dr. Alex Sévigny, APR
29 days
It was a wonderful evening, full of deep and quite technical conversation about how AI is affecting health science and medical practice. I learned a lot from this dynamic, engaged and well-informed group!.
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@alexsevigny
Dr. Alex Sévigny, APR
29 days
On the evening of May 22, I was very happy to give a guest lecture on "AI's Impact on Medicine and Health Sciences" to the @mcmasteru Department of Medicine's Council of Medicine Retreat at Niagara-on-the-Lake.
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@alexsevigny
Dr. Alex Sévigny, APR
1 month
What a fantastic morning with a great team, led by the fantastic Althea Blackburn-Evans. Althea has done something very special at Western U - there was an incredible vibe in the room!.
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@alexsevigny
Dr. Alex Sévigny, APR
1 month
On May 22, I gave a three-hour workshop to the @WesternU Communications Retreat. I was grateful for the opportunity to speak on the State of AI, integrating AI into workflows and processes, and using AI for analytics.
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@alexsevigny
Dr. Alex Sévigny, APR
1 month
On May 20, I was happy to join my colleague and friend @martinwaxman in a panel discussion on "PR & AI: Evolving Practices" hosted by @CPRS_Regina. A great discussion, with excellent questions from the audience. Many thanks to Michelle James for being such a great moderator!
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@alexsevigny
Dr. Alex Sévigny, APR
1 month
I've restarted my blog. A first post about AI and its effect on the communications workforce. You can also sign up for a two-afternoon course I am offering on Applied Generative AI for Communicators and Marketers. Have a look!
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
RT @catswithnohope: Spent time with Woofy at the animal hospital. When I arrived she was leaning aginst the cage by her water bowl. I spoke….
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
RT @VaticanNews: Pope Leo XIV's official portrait has been released. ©Vatican Media - All rights reserved
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
Thrilled to find out that I have been awarded the 2025 National Mentor of the Year Award from the Canadian Public Relations Society! Profound gratitude to my nominators. This award means a lot to me because seeing my students and professional colleagues thrive is my greatest joy!
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
RT @CPRS_Regina: Join us virtually on Tuesday, May 20 as we discuss the evolution of #PublicRelations & #AI w/ @McMasterU's @alexsevigny &….
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
Congratulations to Cardinal Robert Prévost who has taken the name Pope Leo XIV. I look forward to his spiritual leadership and the example he sets for Roman Catholics and all people. Habemus papem!
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
Notices like what we have recently seen from Shopify and Duolingo are going to be more common in the coming months.
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
Learn to use AI and prosper. Don't learn AI and be replaced by it. When I did my periodic content analysis of quarterly financial statements and social media last fall, I predicted that we'd start noticing AI replacing human labour starting in Q2, 2025.
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@alexsevigny
Dr. Alex Sévigny, APR
2 months
A 10k hike in the Dundas Valley on Election Day in Canada, marking the end of our 9.5 year adventure. From Day 1 in 2015 to this last day, we have worked together as MP and Advisor to elevate our city #HamOnt. It's been an honour to work with the amazing Hon. @FilomenaTassi.
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