Alex Halliday
@alexhalliday
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CEO @AirOpsHQ. Helping a million marketers build with AI.
New York City
Joined January 2008
At AirOps, our teams are already helping brands ship fast and optimise for this. If you want to win AI search, we're here to help you. Link below to get started.
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Your digital strategy just shifted from "drive to site" to "be useful where users make decisions." ChatGPT cares about one thing: Can you solve the user's problem right now, in chat?
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3. Experiment like mad - Decide handoffs -> how far to go inside ChatGPT vs when to jump out to owned properties. - Test copy, visual density, call-outs (“continue on site”), time-to-value. - Run multi-variant modules on the same intent; Keep what wins.
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2. First mover advantage is real - Get SDK access - Design your first module - Ship v1 and then refine Start simple: Calculator? Configurator? Advisor?
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Your new Playbook: 1. Query is king - Own the query = dominate the category. - Identify key questions that MUST surface your brand. - Ensure keyword research optimises for conversations.
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What does that mean for brands? - Websites become secondary, not the front door. - Entirely new search ranking system decided by OpenAI. - Discovery = relevance, not traffic. This is exactly why CMO's need to start creating Chat Experience Optimization squads right now.
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Before: Ask ChatGPT "Where can I buy good running shoes?" -> link to Nike website Now: No link. A small, interactive Nike "module" appears right in the chat, letting you browse, compare and buy without ever leaving ChatGPT. It's the new SEO battleground.
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This creates a whole new SEO - I'm calling it In-Chat Experience Optimization. They've just added 3 products aimed at enriching in-chat experience: - Agentic Commerce Protocol - Instant Checkout - NLWeb MCP They want brands to build modules that run INSIDE ChatGPT.
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Brands have spent over 20 years and millions on SEO for one thing: discovery. User → Google search→ Your website → Maybe convert You did everything you could to be at the top of that 1st page. ChatGPT now lets you bypass all of that.
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OpenAI just sidelined your website and changed SEO forever. It's about to unleash a whole new industry vertical in search optimization. All CMOs need to ship v1 of this on a war-footing: [thread]
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Big moment @AirOpsHQ. 🔥🔥🔥 CMOs are seeing it's not enough to track visibility in AI search - you need to drive action. Our AI Search Action update is here. The teams using it are already ahead. Momentum like I haven't seen in 15 years of building startups. 🚀🚀🚀
We’re thrilled to announce early access to our newest release in AirOps: AI Search Visibility → Action Too many teams are stuck watching dashboards, unsure what to do next. Visibility doesn’t drive pipeline. Action does. Visibility insights and action are now together in
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The Windsurf debacle just made every big tech recruiters life easier.
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Today, we're joining the American Federation of Teachers to launch the National Academy for AI Instruction, a five-year effort to help 400,000 teachers shape how AI is used and taught in schools. https://t.co/cT1ljBFIFl
openai.com
OpenAI joins the American Federation of Teachers to launch the National Academy for AI Instruction.
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What's the best AI coding tool for very large code bases today?
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Cursor has started pushing Vercel hard in mvp implementations. Cursor can drive so much ARR to Vercel, Supabase, https://t.co/J7rDw8nnHI - it makes total sense that they monetize it.
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Shorting 'thin SaaS' public companies might be the move for the next 3-4 years. The app layer is getting eaten from both ends - bottom up by Cursor, top-down by ChatGPT. There are still wins out there, but VCs and founders need to bet with precision.
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It's a true victory of free market capitalism that everyone, everywhere can access bleeding edge AI models at the same time as large companies and governments.
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I really like the term “context engineering” over prompt engineering. It describes the core skill better: the art of providing all the context for the task to be plausibly solvable by the LLM.
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Finally someone who gets it. This release is a litmus test for taste and seeing the through line to GA.
iOS26 is absolutely stunning. every iOS beta is awful when it's first released. i've used them all. and over the next month, it is going to be refined into a masterpiece. watch.
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