Alaine Mackenzie
@alainemack
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Head of Design, Employers at @GustoHQ. Before that @Shopify. Tweets about product design, content strategy, and occasional nonsense.
Vancouver, British Columbia
Joined March 2009
And lastly, the crucial I'm Hiring! Tweet: my team is looking for senior product designers to help us rethink accountants' experience with @GustoHQ from the ground up. Check out this here JD or just DM me!
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It's only week one, but I've been blown away so far by the team's kindness, the ownership and strategic involvement of design, and the entire company's commitment to equity and inclusion. It's not just employer PR here, really and truly.
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And then of course we must have the What's Next Tweet: I'm thrilled to be joining @GustoHQ, leading design for their accountants segment.
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Well friends, it's time for That Tweet: after juuust shy of 7 years (so close!), December was my last month @Shopify. It's been an absolutely wild ride, and I'm forever grateful for all the learning and growth that's just woven into the fabric of the place.
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Absolutely thrilled to see all our work come to life today. This has been our most audacious project. ever… and was barely a twinkle in our collective eyes less than a year ago. So so proud of everyone that helped make this real 🌎 🌍 🌏.
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Not only is @HeatherMcGaw a world-class researcher and one of the most thoughtful, effective leaders I know. she also stayed incredibly zen through this ridiculous year. Now I know how. Now you can know how!.
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6 years @Shopify yesterday. Now working on an internal talk that may or may not get me fired. It was a good run
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Amy nails it of course (as always). A cheat sheet for making good product UX decisions. The tension will set you free ✨✨✨.
I've been noodling on the importance of holding tension rather than feeling the need to resolve. I was going to write is as a bunch of tweets but it turned out I had a lot to say so went to Medium instead:.
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Congratulations to dark mode for turning my inbox into (even more of) a hellscape
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A tremendously important (and thoroughly cited!) reminder as we head into performance review season. How to spot and mitigate bias in feedback from teammates and yourself.
I remixed a few of my favorite articles on bias in my latest blog post on disrupting bias in feedback. Thank you @JoanCWilliams, @KieranSnyder, and @gillianbwhite for writing things I've referenced over and over and over again, for years.
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Ladies and gentlemen of the jury, may I present: why relative percentages aren’t that helpful, Exhibit A
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Ooooh lawdy. This lucky human will work on some seriously cool problems with amazing people.
So excited to be hiring a Sr Content Strategist in San Francisco to join me in evolving Kit and in defining how conversational experiences help entrepreneurs build better businesses with @Shopify. Please help share!
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