ahhensel Profile Banner
Anna Hensel πŸ‘©β€πŸ’» Profile
Anna Hensel πŸ‘©β€πŸ’»

@ahhensel

Followers
6K
Following
5K
Media
88
Statuses
2K

Managing editor @ModernRetail. Email [email protected], or DM for Signal

Joined May 2012
Don't wanna be here? Send us removal request.
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
1 year
Join us! I'll keep adding to this
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
1 year
Testing something out: I'm trying to use Bluesky more. One useful new feature they have are "starter packs," ie suggested follows if you are interested in X topic. I'm going to create one for DTC and retail
0
0
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
1 month
SCOOP from @juliawaldow and @gabrielabarkho Starbucks is taking a cue from good ol' reliable punch cards, promoting a new rewards pilot where you buy nine coffees, get the tenth free
Tweet card summary image
modernretail.co
Starbucks is testing out a new reward program that might be familiar to anyone who has accumulated punch cards from their local coffee shop.
0
5
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
1 month
SCOOP from @juliawaldow and @gabrielabarkho Starbucks is taking a cue from good ol' reliable punch cards, promoting a new rewards pilot where you buy nine coffees, get the tenth free
Tweet card summary image
modernretail.co
Starbucks is testing out a new reward program that might be familiar to anyone who has accumulated punch cards from their local coffee shop.
0
5
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
1 month
Spoke with a bunch of people about how brands are taking more of an interest in YouTube this year. Give it a read!
Tweet card summary image
modernretail.co
January Digital said the number of clients it works with that are actively spending on YouTube has doubled over the past 24 months.
0
0
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
2 months
Looking to speak with a marketer or two who is in-house at a brand or retailer who can talk to me about YouTube and specifically Demand Gen campaigns. If that's you, send me a DM or email me at anna@modernretail.co!
1
1
3
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
2 months
Quince customers say they are receiving tariff bills from FedEx sometimes days or weeks after receiving their orders. Quince says it's an error on FedEx's end, and customers are not responsible for it @gabrielabarkho
Tweet card summary image
modernretail.co
DTC brand Quince says some of its customers are mistakenly being hit with tariff bills despite the brand having absorbed the fees.
0
1
3
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
3 months
Join @modernretail on LinkedIn at 12 pm ET for a LIVE virtual recording of the Modern Retail Podcast, where you can ask @MikeDuda of Bullish your burning questions about what it takes to build an ensuring consumer brand -- here's the link to join
linkedin.com
Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.
0
0
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
3 months
Are shoppers still boycotting Target, and exactly how much is it hurting the company given everything else that's going on? Here's my feature that attempts to answer the question -- give it a read!
Tweet card summary image
modernretail.co
Six months after calls to boycott Target over its pullback on DEI policies made news, some shoppers say they are still avoiding the retailer.
0
0
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
4 months
BREAKING from @melissamdaniels Footwear brand Kizik and its parent company, HandsFree Labs, accuse Skechers of ripping off its IP in a lawsuit filed Thursday
Tweet card summary image
modernretail.co
HandsFree Labs, owner of the Kizik footwear brand, is suing Skechers over allegations of intellectual property theft for slip-on shoes.
0
1
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
4 months
On July 29 at 1 p.m. ET we're hosting a virtual event for Modern Retail+ subscribers where MR's editorial staff will talk about what we're hearing from brands about how Prime Day went, what activity they're anticipating this Black Friday and more. Join us!
0
0
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
4 months
Scoop from @allison_n_smith: Shopify has quietly a line to the code that powers its merchant storefronts giving more details about how exactly they can use Agentic AI
Tweet card summary image
modernretail.co
Shopify is drawing a line in the sand on agentic AI with new language across merchant websites that appears aimed at blocking agentic AI systems.Β 
0
0
2
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
4 months
Godspeed to every brand that hasn't put out any Love Island content to date and is now frantically trying to come up with something funny to post on social media before the finale
0
0
3
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
5 months
New: Olly, known for its multivitamins and supplement gummies is hoping that its next hit product is....body wash? More here on Olly's latest launch and why it is getting into personal care https://t.co/R3U8ZccjFy
Tweet card summary image
modernretail.co
Olly, known for products like multivitamins and sleep gummies, is pursuing an unusual expansion strategy in launching body washes and serum.
0
0
0
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
6 months
On its earnings call today, Dollar General CEO Todd Vasos said the retailer "saw the highest percent of trade-in customers we’ve had in the last four years,” as shoppers look for ways to cut costs
Tweet card summary image
modernretail.co
For Dollar General, acquiring and retaining more mid- to high-income shoppers is becoming a bigger focus as its core consumer is constrained.
0
0
0
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
6 months
A lot of questions on the Dick's Sporting Goods earnings call this morning about Nike's decision to start selling through Amazon soon and how that might impact inventory. Lauren Hobart: "Nike and all of our brands do a good job segmenting, and we expect this to be no different"
0
1
2
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
6 months
🚨A thaw in the Nike-Amazon relationship! Amazon told some sellers telling them they would no longer be able to sell certain Nike items as we "will be working directly with Nike to source a number of their products moving forward" by @allison_n_smith
modernretail.co
Amazon said in an email to some sellers that it has a wholesale relationship with Nike, marking a reversal of an earlier decision from Nike.
0
0
0
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
6 months
I profiled GrΓΌns and interviewed its founder, Chad Janis, about the product tweaks and marketing strategies that he felt were most instrumental in helping the company hit a $500 million valuation. Give it a read!
Tweet card summary image
modernretail.co
GrΓΌns has had a meteoric rise, hitting a $500 million valuation in two years and landing on the shelves of Sprouts, Walmart and Target.
3
0
35
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
7 months
I wrote about how small business owners are going on a media blitz right now warning about how many companies could go out of business if the current tariffs system isn't changed
Tweet card summary image
modernretail.co
Retail CEOs are posting daily on LinkedIn, appearing on CNBC and writing letters to their representatives to warn of the dangers of tariffs.
0
0
1
@ahhensel
Anna Hensel πŸ‘©β€πŸ’»
7 months
We reported on Monday that Amazon was surveying sellers about tariffs. The @WSJ matched our scope the next day, with no credit. If you want retail news before the national business outlets get to it days later, subscribe to @modernretail!
Tweet card summary image
modernretail.co
Amazon is reaching out directly to sellers for input on how Trump’s sweeping tariffs are impacting their businesses.
0
2
3