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Adpulp

@adpulp

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Advertising News and Know-How, Since 2004. Home of the Ad Legends workshop, Ad Chatter podcast, and 'Ad Brains' eBook. Editor: @davidburn

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Joined April 2008
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@adpulp
Adpulp
7 days
European agencies and brands dominated the Epica Awards this year. In fact, there’s not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix designees.
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adpulp.com
European agencies and brands dominated the Epica Awards this year. In fact, there’s not a single North American, South American, Australian, African, or Asian winner among the eight Grand Prix...
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@adpulp
Adpulp
25 days
Watch @droga5's ad, “Meta | Home for the Holidays” on #Vimeo https://t.co/lXcz3YN9HF The ad features timeless music from Bob Dylan and Johnny Cash.
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@adpulp
Adpulp
2 months
"Meta’s acceptance of revenue from sources it suspects are committing fraud highlights the lack of regulatory oversight of the advertising industry, said Sandeep Abraham, a fraud examiner."
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yahoo.com
Around 10 per cent of the Facebook owner’s revenue reportedly came from fraudulent ads last year
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@adpulp
Adpulp
2 months
I love how the metaphorical poor fit is communicated (and resolved) in this campaign and how the interview curveball is made tangible.
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adpulp.com
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competit...
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@adpulp
Adpulp
2 months
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that.
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adpulp.com
How do you use ChatGPT? Is the AI assistant currently reducing your workload and making you more productive? In this new ad campaign, the use cases for the technology are simpler than that. “The goal...
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@adpulp
Adpulp
2 months
I love that Sir John Hegarty said, “Maybe now, agencies will start looking beyond energy and start seeking depth.” I don’t know what’s behind his optimism. Whatever it is, I want to believe him and see this come true. https://t.co/oYkshatBFA
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adpulp.com
Ageism in the advertising industry is a problem that needs a creative solution.
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@adpulp
Adpulp
2 months
Only four to eight percent of people working in ad agencies today are over 50, and the average age in the agency business is 38. By contrast, the average age of healthcare providers today is 54.4 years old, with several specialists averaging even higher. https://t.co/oYkshau9v8
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adpulp.com
Ageism in the advertising industry is a problem that needs a creative solution.
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@adpulp
Adpulp
2 months
This fall, Land O'Lakes is teaming up with @_haileywhitters, a GRAMMY-nominated, platinum-selling singer/songwriter from Shueyville, Iowa, to celebrate dairy farmers and promote Land O’Lakes Butter and Cheese.
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adpulp.com
Note: On this day 21 years ago, I made my first six posts to this website. This was before the dawn of social media, and my posts back then were mostly short bursts of information, much like what...
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@adpulp
Adpulp
2 months
Although many leaders think they are customer-centric, only 15 percent of respondents to the recent McKinsey Growth Leaders Mindset Survey say they consistently incorporate customer input into their decisions. https://t.co/akGCwdaLQ6 via @McKinsey
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mckinsey.com
Marketing has taken a back seat at many companies. We look at how bringing the CMO up front and aligning with the CEO and CFO can drive sustainable growth.
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@adpulp
Adpulp
2 months
Some of today’s Democratic Party candidates are positioning themselves as pro-labor, anti-oligarch defenders of the American people and the American dream. Graham Platner, an oysterman from Maine, is one such candidate. https://t.co/TFhntV1Uth
adpulp.com
Positioning is fundamental to brand advertising, and some of today’s Democratic Party candidates are positioning themselves as pro-labor, anti-oligarch defenders of the American people and the...
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@adpulp
Adpulp
3 months
Like Coors Banquet, Chili’s is currently benefiting from (and adding to) the cowboy core trend. The brand is also wisely invested in partnerships, sponsorships, lifestyle content, and immersive brand experiences. https://t.co/Dgca4xMD6u
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adpulp.com
Did you know that Coors Banquet is the new PBR and Chili’s is once again packing the house? According to Alyssa Lynner, Senior Marketing Manager at Coors, Banquet has been on a roll for years. “We...
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@adpulp
Adpulp
3 months
How’s this for a brand promise? With a phone and Google in your pocket, you can skip the line, and the more lines you skip, the more likely it is you’ll be able to enjoy a leisurely and meaningful existence. https://t.co/ocRWBP9E8Q
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adpulp.com
When life presents challenges or opportunities, we ask questions (and hope for factual and detailed answers). How do I become a fine art painter? How do I fix up our house? How do I find companions...
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@adpulp
Adpulp
3 months
"The campaign is essentially making a product-centric argument dressed up as zeitgeist: not that this era has better problems or better problem solvers, but that it has better tools for problem solving." -ClaudeAI
adpulp.com
Claude.AI is the AI for problem solvers. In this new anthem spot from Mother, the narrator says, “There’s never been a better time to have a problem. To be stuck, to be overwhelmed, to be impatient,...
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@adpulp
Adpulp
5 months
The Trump Administration wants to make a deal with the advertising industry. The deal goes like this: Support our friends who own far-right media outlets, and we’ll let you go about your business.
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adpulp.com
The Trump Administration wants to make a deal with the advertising industry. The deal goes like this: Support our friends who own far-right media outlets, and we’ll let you go about your business....
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@adpulp
Adpulp
6 months
Meta is an advertising-fueled juggernaut. The company is minting money, and recently, Mark Zuckerberg said his company plans to further disrupt the advertising business with AI-assisted automation.
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@adpulp
Adpulp
6 months
New York Is Doing Its Part to Make America Worth Visiting Again - International travelers spent a record $254 billion in the US last year. Things look notably different this year.
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adpulp.com
International travelers spent a record $254 billion in the US last year. Things look notably different this year. White House travel bans, a constant barrage of insults, and hostility towards all...
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@adpulp
Adpulp
7 months
The election came and went, but the campaigning never ends. Welcome to the new not normal, where the Trump administration invests millions of dollars in advertising to persuade people who have already voted and advance its agenda.
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adpulp.com
The election came and went, but the campaigning never ends. Welcome to the new not normal, where the Trump administration invests millions of dollars in advertising to persuade people who have...
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