Reddit is the trust engine. LLMs cite it. Buyers believe it. Funnels move without clicks. Breaking down: • Karma before content • Comment-elicitation>banner ads • Promoted threads that don’t get you flamed • Measuring zero-click wins #RedditMarketing #ZeroClick #DarkSocial

Purpose > pyrotechnics. This weekend, brands will spend absurd money chasing attention. New episode w/ Steve Biegel: how to ship creative that means something and moves the business - perfect timing w/#Olympics2026 + #SuperBowl Sunday. Full ep live.

Regulated ads ≠ impossible. Privacy-safe offer > clever copy. $2/day tests to learn. Buffer/education page to avoid flags. Women’s wellness founders - this one’s for you. Clip ↓ Full ep live. Guest: Veloria https://t.co/N7BetmDcy6 #RegulatedBrands #WomensHealth

FOUNDER-FIRST VC. REAL SIGNALS “Audit portfolios. Don’t pitch bias. Angels may be the better first money.” Christina Quinn (SSC VP) Clip ↓ Full ep live. Follow → Auto-download → quick 5★ w/ Lead with Humanity. #IsAnythingReal #VentureCapital #FounderFirst #RealityFirst

George Floyd's murder changed everything for Sharon Hurley Hall. She stopped writing about pop-ups. Started writing about purpose. But she refused to let impact cost her energy. "Resilience becomes a weapon when it's only expected from those already carrying the weight."

Say something true. Aaron Wolpoff on one-truth positioning, rev-share done right, and paid media with a pulse. Full ep live. #IsAnythingReal #MarketingStrategy #RevShare

AR/VR, not hype. Adam Ortman (@kinetic319 ) on testing spatial without gambling the quarter: 70/20/10 budget rule, start where audience already is (#ROBLOX /console), and keep curiosity > hype. Full episode live now. #IsAnythingReal #ARVR #MarketingStrategy #Innovation

Micro beats macro. Real influence > bot views. Matt Anthes (@AdvocatorsAI) on building an advocate army that converts: pay for outcomes, recruit 20+ local creators, use AI for ops—not to fake the humans. Full episode live now. #InfluencerMarketing #CreatorEconomy #RealityFirst

Clicks aren’t customers. Dan Newman (@LearnToScale) spent $5,266 on ads and got 1 sales call—then mapped a better plan: validate the offer, lean into outbound/relationships, use paid only after the engine works. Full episode live now. #MarketingStrategy #FounderLife

Creative angle > dashboards. Let angles compete, then scale what proves signal. Keep one scale campaign; add controls only for inventory/LTV. Measure seasons, not days: entry product → retention → LTV. Full episode with Gabe Wolff (Everything Bagel) live now. #Creative #LTV

Break the agency mold. Right-sized, project-led teams > billable fiefdoms. With Jamie Read (BriteBirch) we dig into fractional talent and how to earn attention without paid using PR + timely moments. BriteBirch: https://t.co/z36hH8ZdCA #FutureOfWork #Freelance #Fractional

Audience ≠ community. As AI scales, intentional many-to-many spaces matter more than ever. “Everyone needs a real human connection.” Full episode with Yurii Lazaruk live now. 👉 https://t.co/H9MTunUxl3 #CommunityBuilding #CQL #PLG #MarketingStrategy #Leadership

Most ad failures start before launch. Offer → Homework → Execution = foundations first, ads second. With Nikhil Vaish (@VaishConsulting), we get real on niching, pricing power, and VOC that converts. Full episode live now. BoostSolo: https://t.co/f0HebH9hoN #Positioning

Attribution is fiction. @AndrewMaff (@BlueTuskr ) on the “weird win”: invest in UX/UI, then watch SEO + profit move. Paid should amplify what users already love. BlueTuskr: https://t.co/sljCIE7s5M 👉 20-min call: https://t.co/H9MTunTZvv #Ecommerce #SEO #UX #Marketing

Tribe before Traffic. Shraddha Varma (Fuzia) on why belonging → credibility → opportunity—and why paid only amplifies after proof. Fuzia: https://t.co/wHnlEnu20F 👉 20-min call: https://t.co/H9MTunUxl3 #CommunityBuilding #WomenInLeadership #Marketing

Credibility over clout. @megumicalver (@MerobebeWine) on why more women winemakers isn’t just fair—it’s smarter business. Transparency → trust → growth. Merobebe: https://t.co/C7OA8zDqpj 👉 20-min call: https://t.co/H9MTunTZvv #WomenInWine #Marketing

“Build Global. No Ads. No Excuses.” That’s how @UtsavNagori of @DynaProGlobal scaled his VA agency into a global operation without a single ad campaign. 🎧 Episode of Is Anything Real in Paid Advertising? live now. #VAAgency #Entrepreneurship #BootstrappedGrowth #EnergyOS

Once something works, we beat it to death. That’s not growth. That’s dependency. @Google's dominance isn’t safety — it’s risk. 🎧 Is Anything Real in Paid Advertising? Ep. 24 w/ Jared Tang (Gaggle Social)

You can’t control the storm. But you can build your own umbrella factory. 📘 My book → https://t.co/X1DrqIi1cl📷 🌐 Work with me → https://t.co/KocE1f6eLr📷 #Leadership #Resilience #EnergyOS #ScaleSmarter #Optimism #MakeYourOwnGlassHalfFull

If you’re up the creek right now… You don’t need a new map. You need your paddle back. And once you’ve got it, go back for someone else who’s still in the water. 🌊