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Adam Highfill Profile
Adam Highfill

@adambhighfill

Followers
303
Following
310
Media
50
Statuses
245

Navigating AI, the future of business, and purposeful investing. Helping SMBs drive enterprise value with AI. Grounded by faith, fam, and jiu jitsu.

Barcelona
Joined August 2023
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@adambhighfill
Adam Highfill
21 days
Are you an SMB owner/operator, HoldCo, or Private Equity team? Learn how to create an AI Operating Model and use automation to expand EBITDA by 10-30% across your business or portfolio. Link below. Comment or DM for direct access.
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@adambhighfill
Adam Highfill
8 minutes
At my last company, I helped lead the go-to-market transformation. The product was solid, but a lot of the systems and SOPs just weren't there. I initially figured I’d focus on marketing, but quickly realized that wouldn’t cut it. What started as small experiments evolved into
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@adambhighfill
Adam Highfill
1 day
My story with SMBs didn’t start in a boardroom. It started in my family. Long before AI and automation became my world, my grandad took a risk most people wouldn’t dare. He was the VP of Sales at an industrial services firm, 65 years old, and could’ve retired whenever he
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@adambhighfill
Adam Highfill
2 days
Every business has a bottleneck. For Oasly, their bottleneck was their method of customer communication. Oasly is a local service business that provides reverse-osmosis filtered water directly from the tap to residential homes and commercial businesses. The problem is they
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@adambhighfill
Adam Highfill
3 days
Most AI failures stem from tool hunting… Start with processes first, only then choose the right solutions.
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@adambhighfill
Adam Highfill
4 days
AI sales agents are coming… and depending on who you ask, they’re either the future of revenue or a disaster waiting to happen. The argument against: People would prefer to purchase high-ticket offers from humans because people make mistakes. If you’re not entirely convinced
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@adambhighfill
Adam Highfill
5 days
AI is a journey, not a static project. Most teams treat AI like a one-time project…build it, deploy it, forget it. That mindset stifles sustainability faster than anything else. Workflows evolve. Models improve. Tools change. Your business changes with them. AI works best
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@adambhighfill
Adam Highfill
6 days
Before scaling beyond your first AI-enhanced workflow, ask yourself… “Is my team ready to work alongside AI? Or do they need additional training?” “Are my datasets clean enough to support broader AI applications?” “How seamlessly does AI interact with my current tech stack?”
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@CliftonSellers
Clifton Sellers
7 days
Thus says it all
@adambhighfill
Adam Highfill
7 days
Ironically, even if AI innovation paused today… We’d still be making breakthroughs for years to come. We’ve reached a point in society where technological innovation is now accelerating faster than people’s ability to adapt and implement it. I’m not just talking about data
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@adambhighfill
Adam Highfill
7 days
Ironically, even if AI innovation paused today… We’d still be making breakthroughs for years to come. We’ve reached a point in society where technological innovation is now accelerating faster than people’s ability to adapt and implement it. I’m not just talking about data
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@adambhighfill
Adam Highfill
8 days
AI fails when it’s driven by shiny tools. Start inside-out: analyze processes, find repeatable inefficiencies, and target high-value, low-effort wins.👇
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@adambhighfill
Adam Highfill
9 days
Pro tip: If you plan on accelerating growth and profitability with AI… Start with easy wins first. A.K.A: Smaller & highly repetitive workflows with obvious, easily implementable steps. This is mostly psychological, but quick wins serve as the perfect fuel for the following
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@adambhighfill
Adam Highfill
10 days
There’s a lot of doom n’ gloom, fear-mongering, and overall negativity surrounding AI. “We’re all going to lose our jobs.” “White collar workers are going extinct.” “How will I pay off my mortgage if I can’t work?” In my view, this is classic mid-curving. Here’s how I’m
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@adambhighfill
Adam Highfill
11 days
AI isn’t just another tool, it’s the new operating system that can transform an entire portfolio, not just one company.👇
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@adambhighfill
Adam Highfill
12 days
M&A has changed over the years… In the past, PE could exclusively get away with financial engineering. Recapitalization, debt optimization, all that jazz. Then it became clear that you needed to add some sort of operational value to exit profitably, usually through a type of
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@adambhighfill
Adam Highfill
12 days
A quick PSA for leaders before the weekend (something that’s been on my mind this week): If you have a leak under the sink, you fix the leak. You don’t remodel the entire kitchen. Same rule applies to tech, and especially AI. If someone tries to sell you a “solution” that
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@adambhighfill
Adam Highfill
12 days
Whether you are attracted to entrepreneurship or not, and whether you agree with this post or not…here’s a hard truth people aren’t ready to hear: Entrepreneurship won’t be optional. Yes, I believe most people will be forced into being entrepreneurs. AI is rewriting so many
@seandsweeney
Sean Sweeney
13 days
I’m going to come clean. I used to think everyone should be an entrepreneur. Own your own thing, control your hours, your income, etc. I don’t think that anymore. Most people are better off at a job. Despite the success of my company since 2017, the last three years have
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@adambhighfill
Adam Highfill
13 days
New heights of entitlement and negligence… Continue complaining about not being able to buy assets/own a home/“get ahead in this economy”…while also financing your new black friday flatscreen at 36% APR. Go into (literal) debt if you have to.
@FluentInFinance
Andrew Lokenauth | TheFinanceNewsletter.com
14 days
Black Friday data shows 95% of sales were financed ($11.2 billion). And $1 billion of that was Buy-Now-Pay-Later which is the worst debt.
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@PeterDiamandis
Peter H. Diamandis, MD
14 days
If you want something to matter within the next decade, you need to start working on it today.
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@adambhighfill
Adam Highfill
14 days
This is also why ops leverage matters right now. The companies we work with that put even simple AI/automation in place (cleaning up handoffs, tightening follow-ups, freeing up teams to focus on more high value work) just handle tight periods better. They are more durable, can
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@adambhighfill
Adam Highfill
14 days
SMBs just posted their worst job losses since 2020 in the ADP report. It’s real pain, but it’s late-cycle not structural. This kind of stress is exactly what accelerates the policy turn. The narrative shift we’re hearing from Bessent, Miran, etc. around rate cuts, QT ending,
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