Active Theory
@active_theory
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Creative Technology & Experience Studio
Worldwide
Joined March 2013
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We’re live at
#secretsky
!
• 4 Environments
• Voice Chat and Avatars
• Integrated Visuals
• VR, Desktop and Mobile
The show is starting soon
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974
We worked with
@porterrobinson
to launch , an immersive multiplayer experience featuring environments inspired by singles from his upcoming album. More coming soon
#webgl
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2K
Last Saturday we launched a virtual music festival called Secret Sky with
@porterrobinson
. Over half a million attendees from all over the world came through the digital auditorium during the 14-hour show. Here some highlights.
#secretsky
#webgl
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1K
Our latest with
@porterrobinson
- “Look at the Sky” is an MMO interactive music video using your Phone or WebVR device 🌤️
#webgl
#webvr
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We’re live 🎉 at . Come join thousands of other users in our digital auditorium
#SecretSky
. The show is about to begin
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We’re streaming out a flyover camera to the live feed showing the real-time users in
#SecretSky
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Last Saturday we launched Secret Sky 2021 with
@porterrobinson
, a virtual festival bringing users across VR, Desktop and Mobile together for a combined streaming of 8.5 million minutes.
Here’s some highlights.
#secretsky
#webgl
@dreamwave
8
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509
19
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We worked with
@adidasoriginals
🇳🇱 to create and showcase realistic 3D products for the new Chile20 collection
#webgl
#chile20
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7
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3
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Ooooh weeee we just built the new homepage of
@adultswim
's
@rickandmorty
. Explore art from the show, watch episodes and travel to other worlds
#webgl
#rickandmorty
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66
384
For 2020 Wrapped, we worked with
@Spotify
’s in-house creative team to create 3 animated web experiences that celebrate artists, podcasters and global data 🌏
4
27
341
Explore 20 years of history across six 3D environments in our latest microverse for
@Xbox
#20YearsOfXbox
#webgl
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290
We worked with
@hulu
to create “The Screamlands” 👻 A haunted 3D ride using our
#Octane
to
#WebGL
pipeline 🎃
#raytracing
#huluween
5
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Spotify for Artists' ‘Made to Be Found’ microsite uses expressive animation to introduce artists to how fans discover their music on Spotify
#webgl
@spotifyartists
4
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We created 6 unique
#webgl
tracks and rendering styles that evolve from 8-bit to modern console games for
@acura
#BeatThat
@mullenlowe
7
56
280
Active Theory turns 10 🍾
Thank you for an incredible decade.
9
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Our case study for adidas Original’s CHILE20 collection discusses our technical approach for developing high fidelity 3D clothing on the web
3
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Excited to explore the new possibilities of
@magicleap
! Here's a snapshot of our first experiment built in
#WebGL
and
#JavaScript
with Exokit, an engine that renders web technology on native VR/AR platforms.
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We’ve been busy in the lab...
Excited to present – our new 3D demo and the foundation for upcoming
@dreamwave
experiences.
7 Demo Environments to Repurpose ✓
Mobile, Desktop, WebVR ✓
Emotes, Dancing, Physics ✓
Voice/Text Chat, Video Chat Bubbles ✓
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Another year, another
@Spotify
Wrapped. Recap your year and decade with fun, animated typographic
#webgl
data stories
#wrapped2019
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Who wants to play video games?! We worked with
@cartoonnetwork
@hbomax
to launch an interactive
#webgl
BMO -
5
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217
We built a 1.2 million piece multiplayer puzzle using a gigapixel photo of the
@USAirForce
Museum
#webgl
6
40
216
Ahead of
#LeapCon
we're launching XR Experiments, our first deep dive into
@magicleap
development using
#WebXR
and
#WebGL
.
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5
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Amazing news to win 3 Site of the Year awards from
@fwa
,
@awwwards
&
@cssdesignawards
🎉 Thanks everyone for the support ❤️
3
19
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We teamed up with
@DojaCat
and
@GirlsWhoCode
to launch DojaCode: an interactive music video introducing fans to creative coding.
@MojoSupermarket
4
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4
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Introducing Active Theory v5: From Venice Beach to the Canals of Amsterdam, explore our portfolio in a series of real-time environments
#webgl
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Thanks to
@porterrobinson
, all the artists and everyone who joined in, what a fun day
#SecretSky
0
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Our case study for "The Field" outlines the creative and development processes we used to build a multiplayer VR experience
1
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Come experience
@porterrobinson
's “Mirror” as an interactive musical journey through the forest. The latest addition to
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Explore 3 unique audiovisual
#webgl
levels to discover how
@IBMWatson
turns dissonance into harmony
#raymarching
1
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V6.2023
- tap/drag/scroll
giving ourselves a deadline 🏄♂️
new website this year
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We've updated our world wide web page. Active Theory v3 is live at
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Storytelling on screens big and small with millions of particles representing the wonder of the body. Real-time
#webgl
art in person and on the web. More to come soon…
@Thorne_Research
@droga5
@marshmallowlf
@Plan8_Music
0
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Easter eggs, physics, shaders and a can doooo attitude. Our latest technical case study discusses our work on Rick and Morty
#webgl
1
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We worked with
@Trolli_USA
to launch the Deliciously Dark Escape. Worm your way through 5 glowing pixel art
#webgl
levels and get eaten
0
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From the team at Active Theory, Happy Holidays and a Happy New Year. See you in 2020 🎉
0
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Alongside our interactive timeline at the
#MuseumOfWeed
installation, we created a map animation highlighting the social and legal evolution of cannabis in America.
5
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Jump in and check out
@adultswim
’s new Toonami 2019/2020 branding. Scroll through a glowing
#webgl
tech environment -
3
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128
Our largest
@dreamwave
environment yet: Iconic Mints 🔗
Hosted by
@wsjplus
, this immersive gallery experience invites you to explore and connect with other visitors from across the world.
Mobile + Desktop + webVR ✓
#WSJFuture
3
8
127
Three Projects. Five Webby Awards. Shoutout to
@Spotify
,
@Pottermore
&
@AdultSwim
for rockin' it with us in 2017.
#WebbyAwards
🏆
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20 Years of Xbox Museum is 'Site of the Month' on
@awwwards
. Check out our behind-the-scenes case study ➡
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We created an interactive flexible screen using Kinect depth data to showcase “Our Planet” at Netflix FYSEE
@WereMagnetic
@Plan8_Music
4
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Learn how we worked with
@marshmallowlf
@Plan8_Music
@droga5
@Thorne_Research
to build an art installation using web tech that scaled from an 18ft 4K monolith in an art gallery to mobile phones on the web with a single codebase. Find the details at
#webgl
0
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Explore 20 of 52 weeks of
@adultswim
singles represented as increasingly complex 3D shapes
#threejs
#webgl
0
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We used
#threejs
#webgl
to bring the
@pottermore
digital Wizarding World to life. Discover your Patronus at
4
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Join us this Saturday 5/9 in
@PorterRobinson
’s Secret Sky Festival to see how we’re reimagining the virtual festival experience.
4
21
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For our 5th year on Wrapped, we collaborated with
@Spotify
's in-house team to create the 2021 Wrapped experience for Artists and Podcasters.
Through the experience, millions of creators learned about how fans streamed their content in 2021.
0
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Happy to be a small part of
#treevr
with this calming
#webgl
tree . Premiering at
#sundance
now
@droga5
@newrealityco
1
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We evolved Secret Sky 2021 a lot since last year. Multiple environments, voice chat, new avatars and VR compatibility were just some of the additions. More on the process in our case study
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