A rare pair 💡 Joe and Molly Hagan are a father-daughter team who both found their way into research—Joe through business and quant, Molly through anthropology and qual. Join us Aug 28 at 2pm ET for our next FREE Accelerant Research Virtual Insights Conference (ARVIC) where the

This is what accessibility in research should look like. We created this visual to walk through our process—not to show off, but to offer a model others can build from. If you want to rethink how your team approaches accessibility, start here:

📢 TODAY AT 2PM EST! Join our free Accelerant Research Virtual Insights Conference (ARVIC). Livestream: Register to be notified of future conferences:

Solomon Bennett of Vail Resorts warns against the “Insights Department Death Spiral”—researchers prioritizing outputs over outcomes, treating data like a weapon, and more. 🎥 Learn what to avoid in this Accelerant Research Virtual Insights Conference (ARVIC):

Inclusive research is better research.At Accelerant, we.✅ Recruit participants with disabilities.✅ Train moderators for accessibility.✅ Partner with orgs to reach diverse users. Make your research accessible: #UXResearch #Accessibility #InclusiveDesign

Scientific rigor isn’t academic fluff—it’s what makes research actionable. Brandon Shalchi of UnitedHealth Group explains why it’s crucial to evaluate qual vs. quant research differently. The result? Better utility, less uncertainty, smarter decisions. 🎥 From one of our

"People don’t come out of school knowing how to work with UX.".Pavel Samsonov of Nielsen Norman Group (formerly AWS) says it’s our job to teach them. 🎥 Watch more from the Accelerant Research Virtual Insights Conferences (ARVIC): #UXResearch #UXDesign

“If you’re not keeping up with your shoppers, you’re falling behind.” .Karen Lee of Whole Foods explains why staying consumer-led is non-negotiable in today’s retail landscape. Watch more of her Accelerant Research Virtual Insights Conference (ARVIC): .

Is your idea PURE? . ✅ Pragmatic .👤 User-Centered .🎯 Relevant .📈 Efficient . A practical framework for prioritizing what matters. #UXResearch #ProductStrategy #InnovationTools #CX

Stay essential. Stay strategic. Solomon Bennett of Vail Resorts reminds us: when researchers internalize the “nice-to-have” mindset, their influence shrinks. Watch more from his Accelerant Research Virtual Insights Conferences (ARVIC): .🎥 #UXResearch

“Local surprises” challenge what you think you know—and that’s a good thing. Brandon Shalchi of UnitedHealth Group explains how unexpected findings can unlock deeper insights at one of our Accelerant Research Virtual Insights Conferences (ARVIC). Watch more:

Perception = purchase power. At an Accelerant Research Virtual Insights Conference (ARVIC), Karen Lee of Whole Foods shares how pricing myths shape shopping habits—and how the brand is changing the story through Prime deals, new signage, and updated messaging. Watch more:

AI isn’t magic—it’s a process. This ladder shows how to move from buzzwords to business value: .🔥 The Hype .🧱 The Foundation .❓ The Problem .⚙️ The Integration .🚀 The Impact. Read more: #UXResearch #AIIntegration #DigitalStrategy #CustomerExperience

There’s no single route into research. Join our next Accelerant Research Virtual Insights Conference (ARVIC) with Susan Shaw of Ford Motor Company on Thursday as she walks us through the winding road that brought her into the insights world. 🗓 Thurs, July 31 | 🕑 2–3PM EST

Retail AI, ranked by success + strategy: .✅ Predictive personalization = wins on all fronts .💬 Conversational commerce = high impact, low alignment .⚙️ Intelligent back-end = aligned, but hard to execute .🤖 Basic chatbots = lag behind. Smart tech needs smart strategy. Read

Retailers aren’t wondering if they’ll use AI anymore. The question now is how to use it intentionally—for the customer’s benefit. New article: . #UXResearch #RetailInnovation #AIinRetail #CustomerExperience

Client tip from Solomon Bennett of Vail Resorts:.Don’t lead with “Here’s what you need to do.” Start by listening to them. Build trust. 🎤 From one of our Virtual Insights Conferences.🔗 Watch more: #UXResearch #ConsultingStrategy #ClientRelations