Aaron Otani
@aaronotani
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Designer @Google. Previously @Opower, design fellow @KPCBfellows.
San Francisco, CA
Joined January 2009
My latest Medium article on behavioral science + design: "Changing Perceptions with Design"
medium.com
How to design products using the power of framing effects
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Notice the behavioral science here: "How to Get People to Evacuate? Try Fear"
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Nextdoor changes its UI to reduce racial profiling https://t.co/oBHdjgIb7s via @TheRealFuture
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Tonight's @ActionDesign Meetup: How to change users' behavior in 4 steps with @suelynyu @aaronotani of @Opower
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Context definitely matters -- Why Do So Many Studies Fail to Replicate?
nytimes.com
Because it is hard to recreate the exact conditions of the original research.
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“How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist” by @tristanharris
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In Sweden, an Experiment Turns Shorter Workdays Into Bigger Gains – via @NYTNow
https://t.co/aZcyI1tX7P
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Lots of great behavioral nudges here-- "How to Stop Overprescribing Antibiotics" https://t.co/hzDJe6edjI H/T @marinaposniak
nytimes.com
Doctors give them out far too often. But there are ways to stop that.
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Introduced to this via #clarity2016 and dig it. "The Sliding Scale of Giving a F***" https://t.co/GTQYy31lAw via @cap
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How our human biases prevent us from getting the best product feedback –
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“How to Train Your Humans II: Products that Make Habits Last” by @lakshmoo
medium.com
Remember Joe? He’s in his mid thirties, with a noble goal of losing 20 pounds. Joe really wants to work out regularly, but whenever he gets
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Study: preference-based social proof can work better than action-based. https://t.co/v3xBuRGCkK via @rogerdooley
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#NoteToSelf Make it work: 5min Explain how it works: 2h Make it simple: 2h Explain how it works: 5min
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