
Aaron Cort (AC)
@aaronjcort
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Operating Partner, Marketing & Growth @craft_ventures | First Head of Marketing & VP, Ops @clickup | Advisor & Interim CxO at @replit, @supabase and others
San Francisco, CA
Joined March 2019
@supabase just announced its Series E at $5B (four months after a Series D at $2B). What drove this? From 1M → 4.5M+ developers in under a year, it’s now the default Postgres backend and the infrastructure behind AI and vibe coding platforms. When I first met @kiwicopple, what
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Glue is live on @ProductHunt! If you are tired of noisy chat on data-locked platforms, check us out. We’re building AI-native team chat and we’d love your support! Link below 👇
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Couldn't have said it better @aaronjcort Community = KING in this age of AI Nobody who has built a beloved community loses in the end. Winning people's hearts and trust is the ultimate KPI.
Community is the moat for devs (with a high bar). Supabase became one of the most-starred OSS projects on GitHub by staying radically authentic. That trust scaled adoption when other channels were uncertain. Community lowers CAC, amplified word-of-mouth, and created
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Congrats to @kiwicopple, @AntWilson, @Rorstro, @CraigCannon, Prashant, Marc and the entire Supabase team on raising a Series E at $5B. Supabase isn’t just scaling Postgres. It’s scaling how modern teams build — from enterprises to the vibe coding generation. 🔗 Full story →
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For marketers: Lifecycle and DevRel content is how a community gets operationalized. Every initiation prompt, referral, and retention nudge worked because it extended the community voice developers already trusted. Content = credibility, not filler.
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For founders: Supabase shows how to engineer organic pull into systems. GitHub stars, YC adoption, and vibe coding traction weren’t vanity — they became structured funnels, DevRel + lifecycle paths, and monetization.
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The outcome: — 4.5M+ developers — Millions of live databases — Backend trusted by startups (more than half of the last YC batch), enterprises & the vibe coding generation — Series E at $5B milestone
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Follow the Rule of Two: beginners vs. experts. This type of segmentation simplifies the user journey. Here’s how it applied to Supabase: Postgres pros → reliability, scale, advanced features Database newcomers → speed, guidance, reassurance Power users want mastery;
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There’s always one product event that matters most. For Supabase, it was initialization — creating a database. Once a DB was created, adoption of Auth, Storage, and Realtime compounded naturally. Every business has a keystone event. Growth accelerates when you find it and
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Community is the moat for devs (with a high bar). Supabase became one of the most-starred OSS projects on GitHub by staying radically authentic. That trust scaled adoption when other channels were uncertain. Community lowers CAC, amplified word-of-mouth, and created
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A few years ago Glue started as a wish for an alternative to the chaos of Slack. Now it’s a full platform with multiplayer, MCP-powered agentic AI and we just announced our $20M Series A funding. We have big plans for this investment, with a clear vision for how agentic AI will
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This will be my last day as a Co-Founder of @OpenPhone. Because starting today, OpenPhone is rebranding to Quo. Oh, and we've raised $105 million in growth financing to help businesses never lose a customer again. You probably have a lot of questions, so let me break down what's
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5,500 clicks. That’s what it can take to manage a single private market investment today... hundreds of portals, thousands of emails, and an endless cycle of manual chases. The average Arch client has 300 investments, that’s 1,650,000 clicks over the life of these
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Marketing playbook behind impressive growth of Replit.
Replit scaled from $2.8M → $150M ARR in less than a year. I was embedded as an Operator-in-Residence (OIR), serving as a Marketing & Growth exec inside the @Replit team. At @craft_ventures, OIR means embedding as interim operators. Not saying "let me know how I can help" – but
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@aaronjcort Great read! Definitely PLG FTW - couldn't agree more with the idea of founder-led buzz as key alongside strong, structured community that you lean into!
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Really solid marketing insights here covering Replit's growth. Lots of compounding and even some SEO for my blinkered friends
Replit scaled from $2.8M → $150M ARR in less than a year. I was embedded as an Operator-in-Residence (OIR), serving as a Marketing & Growth exec inside the @Replit team. At @craft_ventures, OIR means embedding as interim operators. Not saying "let me know how I can help" – but
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The result? $250M Series C on a $3B valuation 👀 That's pretty incredible 👏
Replit scaled from $2.8M → $150M ARR in less than a year. I was embedded as an Operator-in-Residence (OIR), serving as a Marketing & Growth exec inside the @Replit team. At @craft_ventures, OIR means embedding as interim operators. Not saying "let me know how I can help" – but
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