New here? A little about me: 👨‍💼Founder of Night Owls, digital agency in NYC with clients like the American Red Cross, Spotify, NYU, and Columbia University, etc. as well as personal brand clients like Mel Robbins, Jay Shetty, Gabby Bernstein, Marc Randolph, and many more.

People say "I don't care what people think" because they want people to think they don't care, which actually means they care.

Ready to tell your story in a way that connects and converts? Sign up now and experience the power of storytelling live with @_sun_yi in Toronto Canada. https://t.co/3jq9tokR4s🦉

Authenticity doesn't necessarily mean being truthful. You can be "authentically" untruthful to prioritize other values (i.e. relationships).

✨ Sneak Peek: Toronto, Canada! 🇨🇦 Thrilled to announce next in-person Personal Brand Storytelling Workshop will be happening in downtown Toronto! 🇨🇦 If you’ve been waiting for a chance to experience live 🎤, this is it. 🔗 https://t.co/HUZratKQXg Can’t wait to see you there 🇨🇦

Don't assume what's obvious to you is also obvious to your audience.

There's no such thing as a 50/50 partnership. When there's a split decision, you still need someone to take the lead in making the decision.

Should a married couple have access to each other’s phones/passwords? Why or why not?

Being able to do things to completion is a skill.

Unofficial request… With @_sun_yi , We need your vote to help us speak at @sxsw 2026 ! 🗳️🙏 Please vote for our panels: "The Future of Short-Form Content" 👉 🔗 https://t.co/fzeOBEihdX Public vote closes on this Sunday, August 24 (11:59pm PT). ‼️

Right before my first time on a water slide, I was shitting bricks while other kids were excited. I was so scared, I thought about walking back down the stairs, but I didn’t because I was even more scared of the embarrassment. When I went down the slide, it wasn’t as bad as I

It's not about starting before others. It's about lasting longer than others.

Life changing opportunities look insignificant at the moment. It only becomes obvious when you look back. That's why you have to go after every opportunity no matter how insignificant it seems.

Most people aren't bad at selling. They just can't sell bullshit because they're not sociopaths.

You can't find your "calling" in isolation.

Don’t say “I tried my best” if you haven’t asked others to help you. Asking for help is part of trying.

The difference between a plot and a story is the character’s inner transformation.

Happy Birthday to my favorite human 🎂✨ @_sun_yi — my best friend, partner, and my love! You make life more fun, more meaningful, and more honest — just by being you. There’s no one else I’d rather build, dream, and grow with.

Smart people give the right answers. Wise people ask the right questions.

It's a fine line between working hard and forcing it.