Ethel Egboja
@__ethelle
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A girl obsessed with startups and product (Management, Marketing and Design)
Lagos, Nigeria
Joined October 2016
In the remaining months of this year, I will be providing free Marketing and PR Strategies for 2 businesses every month. This is to support businesses and help build sustainability. If you are interested, reply tweet or send a DM. Kindly retweet. #AbujaTwitterCommunity
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My housekeeper in Abuja is looking for a new job cos I am relocating and I would love my Abuja peeps to help. She is kind, humble, neat, and very good at what she does. Location is anywhere around Asokoro, CBD or Garki. She can start immediately. #AbujaTwitterCommunity
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Yes, I know I didn’t take advantage of the visibility thing for a long time but please don’t undermine my work and try to devalue me or my expertise. I do not come to you by chance.
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I just called a marketing campaign the weirdest name ever “I Said It”. What’s that one thing we always say when we have foresight about something and it happens? Exactly. lol.
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The way superteam members are working hard you’ll think, there’s someone behind the scene pressuring them to grind harder. From experience, the urge to do better and to have a competing chance just comes by association. The drive spreads like wild fire. When you catch it,
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This! I rejected two offers in February and the HR was telling me how I should not be too cocky. Guy, I should accept a pay cut after building this career for 10 years and being exceptionally good at it? She made it sound like they were doing me a favour by hiring me. Meee?
HR in most Nigerian companies act like they’re doing favours by shortlisting candidates for interviews and sending out offer letters. This is why they don’t know how to act when they have to deal with top talents who have competing offers and can find another job as soon as they
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I just got an email of a letter I wrote to myself on my last birthday and I couldn’t help but shed a tear. And no, it’s not of sadness but of immense joy and happiness. Grateful for this life I have been given and I am most definitely going to LIVE.
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As a woman, you need to be multifaceted. Being beautiful with brains is the bare minimum. You have to be cultured, well-educated, well-spoken, whimsical, caring, soft, nurturing, well-dressed, holy, sensual, intuitive, raw, wild, wise, pure, playful, innocent. Be all of it baby
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Product growth changed my life. I can’t lie. Thank God for Grace.
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I’m facilitating a free live introductory session on GTM Engineering this Saturday. If you’re curious about what it is & what it’s not, you absolutely should be there. Here’s the link to sign up: https://t.co/380Z0oXbXo See you there!
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Getting yo shit together requires a deep level of honesty wit yourself , you gotta be able to look at yourself in the mirror & be willing to accept flaws & behavior that's not allowing you to grow , self evaluation is difficult but it's extremely necessary.
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If you’re in marketing, at some point you have to move a step up beyond funnels and tactics and learn a new skill stack. These are my top 5: 1. Unit economics 2. Offer architecture 3. Distribution strategy 4. Capital allocation 5. Retention and Lifetime Value
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Don't fuck up your progress trying to rush the process. Brick by brick. Day by day. Step by step. That's how you build. You can't rush greatness.
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Who is starting their career in QA and wants to test a real product to build their portfolio?
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Who is building something great in AI, Web3, or FinTech for the African market and needs a Marketing & Ops co-founder/partner? Send me a DM.
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Since being published by Startup Stash in 2024, everyone asks about my process. I’ve spent 6 months documenting it. Now, I’m building a framework for startups to launch & scale using AI to cut CAC and boost UA. Almost ready to share! ❤️
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