People want to find new things, maybe about themselves or in a new landscape. A short film on the 2023 Further Perseverance, featuring event creator Camille McMillan. https://t.co/h7tsbyZFX0

Ultra events take you to places within yourself that can change your perceptions of reality. A short film on the 2023 Further Perseverance, featuring event creator Camille McMillan. https://t.co/h7tsbyZFX0

Before and After: https://t.co/fJ1zUoz0os Here we meet Nick Craig, a British mountain bike and cyclocross legend, born and bred in the Peak District.

Our Sheffield team has been busy putting the finishing touches to a new release product later this summer. Watch this space for more info. New fabrics, new colour and available in Men’s + Women’s styles 🙌 ⁦@buffalosystems⁩ ⁦@_Pertex⁩ #madeinsheffield #madeintheuk

In the chaos, I often forget that there are places that do not respond to the click of a button or touch of a screen… @coldhouse #adventure #discover #tobecomeknown #mountains #physicalchallenge #senseofpurpose #mountainculture #mountainstories #elementaljournies

In the mountains, we find many things. Adventure. Physical challenge. a sense of purpose. Watch the full video on YouTube. #adventure #discover #tobecomeknown

The European Outdoor Conservation Association (EOCA) is a ‘not-for-profit’ environmental association consisting of nearly 160 members and since 2015 PERTEX has been a proud sustaining member. Find out more at https://t.co/nSMVIZetLV

'You have nothing, but ocean and air below you It's terrifying...' In the last part of our Feather in the West posts, the excitement of working on this project still resonates with us today. Long live getting lost in the elements! @coldhouse

‘The conditions, in general, are highly unpredictable. So your skill set needs to be quite high’ YouTube: https://t.co/Gg36PQsVnc @coldhouse_

‘If I was to define what it is that motivates me, more than anything else. It’s going to places where I strongly suspect, no one has ever been.’ Check out the full film on YouTube, link in bio. Film: @coldhouse_

I am also left in no doubt at all that Zoë will influence and lead change – whether that is vocally and proactively, or through simply being very damn good at what she does. Either way, the future is bright. Read Setting the Direction, here: https://t.co/PyqBVTI0aa

I am left with the enduring sense of having spoken to someone who is comfortable with their place in the world; but that doesn’t mean that she’s content with the way that world works. Read Setting the Direction, here: https://t.co/PyqBVTI0aa

Route-setting reflects the perfect blend of what she’s taken from her parents; the eye for movement, & desire to help others improve from her mother. The eye for a line, & understanding how it looks from her father. Read Setting the Direction, here: https://t.co/PyqBVTI0aa

There are so many places that I want to climb. But, I’ve talked about my love of the physical act of climbing. The other thing is the sense of adventure it brings. I’d love to do some proper expedition style stuff… Read Setting the Direction, here: https://t.co/PyqBVTI0aa

The weather improves enough to risk heading outside, so Zoë climbs in her van and drives up the Llanberis pass; the roadside Cromlech boulders providing sufficient shelter to stay dry even on a dreich day. Setting the Direction: https://t.co/PyqBVTIxZI

We move on to what the future may look like. On a professional level, it is consolidating her current work and using that to build a life in a new location. Climbing wise, Zoë feels as though she’s not even scratched the surface… Setting the Direction: https://t.co/PyqBVTI0aa

“My dad is one of my best mates; we go on climbing trips together – America this summer, & Font’ in a few days. He’s a climbing photographer & has an amazing eye for the aesthetics & artistic side of climbing.” Setting the Direction: https://t.co/PyqBVTIxZI

Most of my early climbing was with mum. It was an incredibly important part of her life, but she didn’t force it on me. We’d go to beautiful places & have fun, and climbing was part of that, but always relaxed, never the sole focus. Setting the Direction: https://t.co/PyqBVTIxZI

Regardless of whether in industry, science, sport, culture or society, diversity doesn’t mean ratios and box ticking; it means diversity of ideas, of experience, of knowledge and a richer outcome, for everyone. Read Setting the Direction, here: https://t.co/PyqBVTI0aa

It’s the kind of challenge that brute force will not conquer, but a modicum of technique & thought will quickly bring the bar for success down. Before long, Zoë matches the finish hold and drops to the mat. Content, she moves on. Setting the Direction: https://t.co/PyqBVTI0aa