Labeling Theory
@_LabelingTheory
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Strategic branding studio — helping businesses build character.
Los Angeles, CA
Joined May 2023
Rebrands can come in two different flavors: evolutionary and revolutionary. For Ascension, a Costa Rican resort and spa, they sought a fresh start with a revolutionary rebrand to align with the vision of its new ownership. #branding #rebrand #resortandspa #resortbrand
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Every business needs a strong positioning strategy—it's one of the first steps in building a powerful brand. Discover how strategic positioning can make all the difference in our in-depth article. https://t.co/NA6baFEgjE
labelingtheory.com
In business, positioning is all about controlling how your brand is perceived and developing a strategy to reinforce the unique position you claim. This article aims to provide you with insights on...
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Business’ striving for instant brand recognition, efficiency, and consistency require organized design systems. #Branding #DesignSystems #BrandIdentity #IdentitySystems #BrandSystems #BrandDesign
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Going all in on your brand means rejecting 'good enough.' #Brand #Branding #BrandIdentity #BrandStrategy #AllIn #Marketing #BrandBuilding #GoodBusiness #BrandExcellence #AllInOnBrand #BusinessSuccess #SimplicityIsSophistication #CreativeChaos
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Design goes beyond aesthetics — it's a powerful organizational tool. We crafted a design system for Night Shift that seamlessly connects all product lines through distinctive elements while allowing flexibility to highlight each unique product. #PackagingDesign #PackagingSystems
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Our latest project for Ascension Resort & Spa has us feeling inspired and relaxed just thinking about it! 🏝 Ascension's brand mark is more than just a logo it reinforces their brand promise of a nature-inspired retreat and the epitome of relaxation. 💆♀️
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Introducing Las Palmas — Where Dreams Reside. ✨🌴✨ Nestled in the heart of Hollywood, we strategically positioned this luxury residence to captivate the hearts and minds of Hollywood dream chasers. Checking out the full case study on our website. https://t.co/T0gVwdD7tS
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With grainy illustrations, Labeling Theory’s (@_LabelingTheory) brand soaks Night Shift’s cannabis flowers in nostalgia → https://t.co/pN4f06PWxU
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Title and credit sequence for Modify a short film following 3 incredible athletes overcoming their disabilities and harsh environments to accomplish inspirational feats. Link to the full case study in bio. ⬆️
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