Jon Springer
@_JonSpringer
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I write about beverages and sports for @AdAge. Cyclist, dad, baseball historian. Blue and orange. @springer66.bsky.social
New York, NY
Joined September 2009
Move over Grimace
The Mets' Jose Iglesias is having a season like few others, pouring his energy into baseball and music. @LlamasNBC reports on how his new song topped the Latin iTunes chart with a little help from his teammates.
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"They took a really big swing with that video where he’s calling out the other first signature models. They’re showing shoes from other brands in an Adidas commercial—it’s something a younger Nike might have done in the ’80s.”
Anthony Edwards' season might have ended last night, but he is just getting started as an endorser -- an inside look at his work for Adidas:
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The Professional Women's Hockey League has made a partnership with Barbie, making this another large step for the league's growth. @_JonSpringer wrote a great, quick read on the topic: https://t.co/nuS0uasBV6
#hockey #pwhl #barbie
adage.com
Barbie’s deal with PWHL seeks to inspire girls with co-branded merch and is part of a “storybook” first season for the hockey league.
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Sports teams are always looking to find new ways to keep fans excited and engaged, often times rebranding. The New York Jets are no exception to the rule. @_JonSpringer of Ad Age has an excellent read about the rebrand: https://t.co/V4GtTh8oc3
#jets #ny #nfl #brand
adage.com
A new uniform set and brand identity winds back to a prouder time for the Jets.
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Great Taste, Less Filling is back--with a few tweaks
adage.com
With the light beer market in upheaval and share up for grabs, nostalgia is hot.
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"Far left or far right, it doesn’t matter. There’s a group waiting to be outraged online with whatever your message is."
adage.com
Any influencer deal where the brand abdicates responsibility for creative is courting disaster.
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“If you’re a true women’s sports fan, you have to be pretty loyal, because it’s harder to find their games, it’s harder to find their merchandise, it’s harder to follow it—it’s just hard work.”
adage.com
Highlighted by Iowa’s Caitlin Clark and other trends, observers expect an “absolutely massive” Women’s March Madness.
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🇺🇸 Bob's Red Mill founder, Bob Moore, dies at 94
usatoday.com
Bob Moore, founder of global whole-grain food company Bob's Red Mill, died Saturday at the age of 94.
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PepsiCo CEO Ramon LaGuerta addressed @Starrylemonlime in Friday's earnings call: "It's been a good first year. ... we're over-indexing with Gen Z. We see the brand getting some good repeat." $PEP
That was ony the 2nd Starry TV spot. The 1st also had a relationship angle, showing Keke Palmer falling for a liquid paramour.
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One of the deliverymen in this @Budweiser ad is a real-life Bud wholesaler. Ad is meant to highlight Bud's wholesalers and distributors, who suffered amid the Bud Light fallout.
adage.com
Budweiser’s “Old-School Delivery” stars a real Bud wholesaler and uses a familiar dog-Clydesdale combo.
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Here they are.
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Bud Light ad coming soon, watching the end for how it transitions back to the game.
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That was the 1st Coors Light train appearance since 2011. Zoomed by a Corona ad.
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That was ony the 2nd Starry TV spot. The 1st also had a relationship angle, showing Keke Palmer falling for a liquid paramour.
adage.com
Upstart PepsiCo soda brand encourages breaking up with larger rivals.
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