FlexMR
@_FlexMR
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FlexMR is The Insights Empowerment Company. We help brands to act decisively, stay close to customers and embed agile insight at the heart of every decision.
United Kingdom
Joined August 2012
Introducing: the Customer Salience Summit A brand-new, one-day industry conference exploring how insight teams can deliver long-term value and nurture new cultures of customer-centric decision making. Discover more and get your tickets: https://t.co/YOKiiCllWA
#mrx #CSSummit
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In recent years, we have all embraced AI rapidly, swept up in a technological momentum that promises more efficiency and cost savings. But are we eradicating the human touch in our efforts to adopt the latest AI tools? Learn more: https://t.co/TkphK9VGZQ
#mrx #ai #cx
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Synthetic data is the latest technology to dazzle the insights industry; but as with all new tech, it's important to know when and how to use it well to maximise its impact. Discover more: https://t.co/ocP5Dub3Rn
#mrx #syntheticdata #insights
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This time last week a contingent of the FlexMR team along with family and friends set out to complete the fantastic Cross Bay Walk. We are pleased to announce that from our expedition we raised over £2,530 for @SJHospice. #mrx #charity #fundraising
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This time next week, our intrepid team will be about to start the Cross Bay Walk - an 8 mile trek across the sands of Morecambe Bay to raise money for @SJHospice. Learn more and support the FlexMR team now: https://t.co/7OziL2HPjx
#fundraising #stjohnshospice #crossbaywalk
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It can be hard to identify what challenges hinder Customer Salience, and we have to check each strategic element to identify the one causing issues. Check your customer-centric culture score in our brand-new infographic now: https://t.co/pLHxUq6es1
#mrx #customercentricity
blog.flexmr.net
Discover how to build a customer-centric culture with our comprehensive checklist and strategic resources for sustainable success.
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Will you be attending @QuirksMR London 2025? If so, make sure to catch @pd_hudson's talk on Customer Salience, and visit FlexMR's booth #211 to chat all things #mrx with Maria, Muneera, and Mike. More info: https://t.co/ioJCXm8hKL
#quirkslive #marketresearch
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Which businesses have smashed customer centricity and salience so much they deserve to be put on a pedestal and lauded for their fantastic efforts? Find out now: https://t.co/9OxfZPUhiS
#mrx #customersalience #customercentricity #insights #strategy
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We're on the hunt for three brilliant individuals to join our sales, client support, and research teams. If you're passionate about market research and Customer Salience, we want to hear from you. Join us now: https://t.co/XVR2qqGWHN
#mrx #careers #marketresearch #sales
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Leaving false or outdated customer preconceptions to run rampant in businesses is a dangerous thing that will lead to flawed decision-making and faulty strategies. Discover more: https://t.co/B6noV4ZhrV
#mrx #insights #customersalience
blog.flexmr.net
Learn how to identify and dismantle assumptions decision makers have about your customers, and foster an insight-driven culture of customer salience.
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The consumer voice encapsulates a lot of different people, who all have different ways of processing information - how do we take their accessibility needs into account in market research? Find out: https://t.co/yxPFVIWOsG
#mrx #insights #accessibility
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Modern ethnography, scrapbook studies and the simple focus group are just three examples of qualitative methodologies that hold immense power for gaining better customer salience - and that's without the influence of AI. Learn more: https://t.co/5YCUVPVmja
#mrx #qual #strategy
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Synthetic data is the latest technology to dazzle the insights industry; but as with all new tech, it's important to know when and how to use it well to maximise its impact. Discover more: https://t.co/GfGbeznDSP
#mrx #syntheticdata #insights
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Modern ethnography, scrapbook studies and the simple focus group are just three examples of qualitative methodologies that hold immense power for gaining better customer salience - and that's without the influence of AI. Learn more: https://t.co/mFuxUtjHnk
#mrx #qual #strategy
blog.flexmr.net
Discover impactful qualitative customer research methods to gain deeper insights into customer behaviour, improve decision-making, and enhance your business strategy.
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The digital age has reshaped consumer decision-making, with polarisation, emotional exhaustion and decision fatigue no longer fringe issues for businesses. DIscover more: https://t.co/FTbhW9orNs
#mrx #insights #customersalience #strategy #digital
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Our CEO, @pd_hudson has recently published a great article on Insight Platforms for anyone who has time for a good read - exploring challenges encountered when closing the Customer Gap and some great solutions. Read now: https://t.co/ne5hgFF17l
#mrx #customersalience #insights
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The need for Customer Salience and centricity is growing across businesses in all industries, but there are some common challenges to overcome. Discover more: https://t.co/gMmbGz3afD
#mrx #customersalience #strategy #insights #customercentricity
blog.flexmr.net
Discover five crucial steps to enhance customer salience and align business decisions with customer needs, driving more informed, customer-centric strategies for sustainable growth.
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Reliable synthetic data models will have great market research applications, from boosting sample sizes to survey design testing and consumer trend prediction. But this doesn't mean there aren't challenges too. Find out more: https://t.co/GLurZzsV7O
#mrx #syntheticdata
blog.flexmr.net
Discover the advantages and potential applications of synthetic data in market research, from enhancing datasets to predicting trends, while ensuring data privacy and cost-effectiveness.
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Artificial Intelligence, smarter mobile phones, stronger automation algorithms and more are changing the face of market research and the role of researchers. Discover more: https://t.co/zCOc8Sqom3
#mrx #ai #technology
blog.flexmr.net
Discover how AI, mobile technology, and gamification are reshaping the future of market research, making it more personalised and efficient at gathering actionable consumer insights.
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For FlexMR's Community Day, the team have taken up the challenge of the Cross Bay Walk and aim to raise £2000 by crossing the sands of Morecambe Bay with clients, friends and family in aid of @SJHospice. Learn more: https://t.co/H7FAl0qItv
#mrx #fundraising #community
resources.flexmr.net
The FlexMR team will tackle the historic Cross Bay Walk to raise funds in June 2025 for St John’s Hospice, aiming to support vital services through community fundraising efforts.
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