Yarik
@Yaarichkaa
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Founder of Tribe: a strategic design partner for teams moving fast and building big.
Joined March 2024
we took a pretty nerdy idea and made it feel human. whole design is ours: brand, site, everything. very happy it’s out.
Introducing Hook Atlas 🌐 A curated source of production examples, integration ideas, & opportunities. It’s a public resource for anyone exploring the world of Uniswap v4 hooks. See what’s live, what’s possible, and who’s building it.
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Design drove Uniswap's $1.6B success. What could it do for your crypto startup? Hi, I'm @Yaarichkaa, the founder of Tribe: a strategic design partner for teams moving fast and building big. Let's talk:
tribedesignworks.com
Delivering high-quality, brand focused design solutions.
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They perfectly summarize their vision on their blog: - CeFi (centralized finance) users see complexity and cost as barriers - CeFi users are excited to experiment with DeFi (crypto) - Improved support will boost comfort with DeFi Great design makes the right choice obvious.
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Today, Uniswap operates as a cultural brand inside crypto: - 700K+ daily users navigate complex DeFi seamlessly. - "Uniswap-like" became industry shorthand for good UX. - New protocols copy their interface patterns. It's a case study in disruptive identity design for financial
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Fundraising followed user love. $11M Series A came after hitting product-market fit. $165M Series B followed, signaling explosive growth. VCs invested in proven design execution, not promises.
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- Consistent components across 30+ languages. - Universal icons that transcended barriers. - Color coding that worked across cultures. Faithful application compounded recognition at every interaction - everything unified under a single identity system.
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Trust through transparency became their edge: - Real-time transaction data displayed clearly. - Open-source code visible to everyone. - No hidden fees or fine print. Design honesty drove user confidence. Their design system scaled globally:
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Versioning demonstrated progress: V1: Pioneered automated market making, 2018 V2: $135+ billion traded in first year - top crypto exchange V3: Part of $1 trillion milestone by 2022 - 46.5% of DEX volume V4: Developers can now build custom auto market maker features using hooks
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Their philosophy was mobile-first thinking in a desktop-first world. Uniswap's responsive design worked flawlessly on phones. Competitors were still building desktop-only experiences. The playful, bold visuals signaled accessibility without losing credibility...
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Every pixel served a purpose: - Subtle animations provided feedback. - Large input fields reduced user error. - Clean typography built trust. While competitors spent months testing, Callil nailed the design in one shot - 5 weeks from spec to launch.
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Pink communicates creativity, openness, and friendliness in a sterile market. "Uniswap" suggests universal swap + "Uni" doubles as unicorn, reinforcing the magical symbol. While competitors blur together, Uniswap stands apart instantly - even to people outside crypto.
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While every fintech brand defaulted to blue/gray for "trust and safety," Uniswap made a bold break. Pink gradients made DeFi feel approachable - lowering the intimidation barrier where finance usually creates distance. This was a strategy that meant far more than decoration:
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"What if trading was just two buttons?" Hayden had the vision. But he needed a designer. Enter Callil Capuozzo - fresh from Microsoft and Google, ready to make DeFi approachable: Swap. Pool. That's it. The chosen design? A pink unicorn...
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But it didn't solve the biggest problem with crypto - a world drowning in complexity. Existing exchanges required order books, limit orders, market makers. New users faced dozen step onboarding flows. Hayden saw an opportunity:
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2018: Hayden Adams was a mechanical engineer had zero finance background. Unemployed after graduating university, he learnt Solidity from YouTube. His first app which allowed users to estimate Ethereum transaction fees looked like a calculator. Remember that, it'll be
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This is the biggest problem with finance apps: They make regular people feel stupid. But in 2017, this graduate engineer made an app so simple that made finance noobs trade BILLIONS... Here's how Hayden Adams democratized money: 🧵
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Great design is all about making smart, consistent choices. I broke all this down (and more) in my workshop last week. Here is the portion of it👇🏻 Want the full recording? Comment “recording” & I’ll DM it to you.
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6/ Before you launch, send it to someone to get fresh eyes view. Someone else will spot what you miss.
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5/ Layouts. Clarity > decoration Clear hierarchy. No unnecessary animations and transitions. Think about clarity, not decoration.
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