Intense days of panels and deal-making, this is where investors, founders, and leaders unwind, laugh, and truly connect. We’re proud to join as Official Media Partner and help share this unique side of Web3 with the world.

What to expect ↓. → Fireside chats spotlighting sponsors, partners, and KOLs.→ Garron Chiu (Comedy Central Asia).→ Tamby Chan (Roast Battle Hong Kong).→ Matthew Broussard (Comedy Central, 2025 ESPYs).→ Surprise comedians & guests.

Web3 is a Joke Returns @token2049 Singapore . After a 1,700+ registration debut at Consensus Hong Kong, the AI and Crypto Roast Comedy Night @web3isajoke is back, this time at the Westin Hotel Singapore during Token 2049.

In our latest article, we explain how to evaluate which publications will truly amplify your message and how to avoid wasting resources on the wrong ones. Read the full article here:

Choosing the right publications for your PR 📰. Not every publication is the right fit for your business. The impact of your PR depends on factors like:. → Niche relevance.→ Audience size and region.→ Budget and ROI.→ Variety and synergy of platforms

The secret? Say why, not what. People remember STORIES. What is the narrative that keeps your brand alive in the public's mind?.

Companies without a narrative become invisible in a sea of information. 🌊. Products change, markets change, but stories endure. → Brands with a clear narrative have 3x more loyal customers.→ A good narrative guides campaigns,connects people to the company's mission

▫️Irresistible headline.▫️Concrete data to support the story.▫️A human or unusual angle. More organic coverage and more media exposure. You need to create content that editors want to amplify. Is your next release ready to make headlines?

A single press release can put your brand in front of millions, but only if it tells the right story. We analyzed 200 PRs published on high-traffic portals in the last months. → 78% were ignored .→ The 22% that generated headlines had three things in common:

Your project can follow the same path. Just let go of the fear of losing attention. Speak more clearly instead of louder. This natural path follows your audience's memory.

What works is: CLARITY!. Speak directly to the people you care about. A brand like Notion doesn't try to cater to every audience. It speaks to power users who love personalization. The result?. → Loyalty.→ Buzz.→ Adoption.

Don't please everyone, find your audience. 🌐. Agencies writing vague captions, startups launching sweeping campaigns, founders unsure how to position their products. Instead of boldness, they opt for safety. But safety doesn't work when everyone is shouting online.

Clear reports reveal: .▫️Which channels generate the highest return ▫️Which citations drive shares .▫️Where to focus your efforts next. With this data in hand, PR stops being a one-off event and becomes an ongoing process. Want to see how your content is truly performing?.

After publishing, most teams move forward without knowing where their content reached or how it performed. 📊. You can't optimize what you don't measure. That's why every PR comes with detailed metrics, from the outlets that published it to engagement and clicks by region.

This is how brands earn public trust: by sending the same signals across all platforms. It's no wonder that brands like Spotify and Duolingo dominate the online landscape. They speak the same language, with the same voice, everywhere. Start today:

"Your brand is a story unfolding across all customer touchpoints". Jonah Sachs: He's one of the big names who transformed how we think about brands. Every interaction is a new chapter in this story. And when these chapters are consistent and intentional, they are powerful.

✅ Supporting resources: offer links to high-quality images, videos, whitepapers or case studies that complement the release. With these steps, you already have a respectable Press Release ready to be distributed. Schedule a call :

✅ Solid data: include updated statistics, market research or customer testimonials to give credibility. ✅ Authority quote: include a strategic comment from a spokesperson or expert that enriches the narrative.

✅ Powerful title: use a direct headline, with a clear benefit and a keyword from your sector. ✅ Immediate lead: answer “who?”, “what?”, “when?”, “where?” and “why?” in the first paragraph, without beating around the bush.

It has to be relevant, build reputation and strengthen your brand. Before pressing “send”, review each item. We will give you some topics to ensure that your message is clear and ready to be broadcast.