Here's my unpopular opinion: The 'numbers game' in sales is BROKEN. Not because it doesn't work—it does, sometimes—but because it treats people like transactions instead of individuals. Let me explain. 🧵

You can read my first essay on @SubstackInc. 'No One Is a Number: Building Business on Your Own Terms' https://t.co/G0QhqJFMHf Q: Have you ever felt the tension between traditional sales tactics and genuine relationship-building? I'd love to hear your take. #entrepreneurship

Today, I'm launching Rippling Currents—a weekly newsletter about building business through authentic stories and real relationships. No growth hacks. No formulas. Just honest conversation about building something that lasts from something REAL.

The best business relationships don't come from scripts, funnels, or sales tactics. They come from genuine connection, from treating people as irreducibly individual, from building on your own terms.

I learned this, firstly, from my parents, who raised me and my 7 siblings to appreciate the uniqueness and individuality of everyone. In high school, 2 unlikely books reinforced this lesson: 'Anthem' by Ayn Rand and 'Fahrenheit 451' by Ray Bradbury.

Do you know why I recoil every time someone tells me to 'trust the numbers game'? Because NO ONE IS A NUMBER.

I spent years in corporate sales. Cold-calling. Chasing quotas. Being told to 'just make more calls.' I hated every minute of it—not because I couldn't do it, but because it went against everything I believed about genuine relationships.