As data on NIL deals continues to show, the NCAA has vastly under marketed women’s basketball as a sport.
In the first 6 months of NIL, these sports are leading NIL compensation.
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@ArchConfidence
Believe it includes all deals for athletes on Opendorse, plus other deals that have been administered by them.
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@WinterSportsLaw
So you’re saying NCAA DI 🏈 and 🏀 is where almost all the NIL money is? Never would have guessed,
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@WinterSportsLaw
I've heard a lot of women's hoops players have been using onlyfans, an open-source social media site that allows users to pay for training videos and individual instruction.
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@WinterSportsLaw
@SouhanStrib
This is hardly “data”. Every sponsorship isn’t required to be reported, let alone be reported to Opendorse
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@WinterSportsLaw
@SouhanStrib
That’s because it is not a sport! No one other than players, coaches, & immediate family care to waste their time watching it.
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@WinterSportsLaw
This is not what that data shows. The # of incentives to follow an athlete on social media exceeds the limited # of incentives to watch a team sport. Individual NIL reach doesn’t necessarily translate to tv viewership. Businesses know this.
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