Winners Alliance
@WinnersAlliance
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Following
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We are a global, athlete-centric commercial solution dedicated to unifying and unleashing the collective power of athletes so they can Win All.
Worldwide
Joined August 2022
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Pinned Tweet
Breaking: Winners Alliance is excited to announce a new, exclusive partnership with
@the_ELPA
!
Winners and ELPA will protect, optimize and maximize the commercial rights of EuroLeague 🏀 players, empowering them with novel on and off-court opportunities.
Read More:
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Winners Alliance is proud to announce a strategic partnership with 4x Olympic Champion and 8x World Champion
@MJGold
.
Winners will work with Michael to revolutionize track & field, creating a more athlete-centric model committed to empowering runners, protecting their rights and
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Track's world-class athletes deserve world-class opportunities. No one believes that more than
@MJGold
.
Together with Michael, Winners is committed to creating world-class opportunities for track & field athletes so they can achieve their maximum potential.
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10
99
.
@2K
brought the heat in the desert!
It was a pleasure helping bring to life the
#Topspin2K25
activations ahead of the BNP Paribas Open.
Check out
@topspin2k
's channels for a preview of
#Topspin2K25
!
#RallyOn
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Excited to get to work MJ! 🤝
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With an unwavering dedication to our athlete-centric model, Winners Alliance is proud to be working to reshape three iconic, global sports.
🎾 Tennis with
@ptpaplayers
🏏 Cricket with
@FICA_Players
🏃 Track with
@MJGold
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Breaking: Winners Alliance and
@FICA_Players
Forge Historic Partnership to Protect and Optimize Global Commercial Rights of Cricketers
Read More:
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The
@Fanatics
-
@ptpaplayers
deal, generated by Winners Alliance, was the first group licensing deal in 🎾 history.
Fanatics' Make Your Own Card activation at the 2023 PTPA Players Party was a great way to celebrate the deal. We can't wait to see these cards come to life in 2024.
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Learn more about the partnership and hear from
@MJGold
and Winners Alliance President
@ericwinston
via
@Sportico
.
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Our new partner
@FICA_Players
works with the top men’s and women’s players from across 13 of the best cricketing nations in the world.
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Creating more comfortable travel for athletes worldwide. Winners Alliance facilitated
@ptpaplayers
' new partnership with
@prioritypasscom
, which grants players access to 1,500+
#PriorityPass
airport experiences worldwide.
Read More:
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There has never been a large-scale commercial program spanning men's & women's cricketers from around the 🌎, until now.
Excited to create first-of-its-kind opportunities for cricketers, commercial partners, and the sport as a whole through our work with
@FICA_Players
.
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Winners Alliance's work with
@FICA_Players
will not only create additional economic opportunities, visibility, and impact for cricketers - it will support the sport of cricket as a whole.
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From standout athlete to leading athlete advocate. Congratulations to Winners Alliance President
@ericwinston
, who is being inducted into the
@UMSHoF
today!
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We're committed to helping athletes and brands win on and off the playing field through the creation of innovative, impactful commercial opportunities.
Winning is in our DNA. Learn more about our story.
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An unwavering dedication to protecting, optimizing and maximizing cricketers' collective name, image and likeness value.
@ericwinston
|
@FICA_Players
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"I don’t think anyone [until now] has tried to show the essence of the sport and really put the athletes front and center.” -President
@ericwinston
ICYMI: Winners has teamed with
@MJGold
to revolutionize track & field with a more athlete-centric model.
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Winners is proud to have orchestrated a groundbreaking collaboration with
@ptpaplayers
&
@Fungiball_off
, granting Fungiball the rights to feature 250+ tennis stars in its new game.
This is tennis' first large-scale, officially licensed fantasy game!
Read:
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Aligning with
@FICA_Players
was a no-brainer given Winners Alliance's commitment to optimizing, protecting, and maximizing athletes' collective value worldwide.
Hear more from President
@ericwinston
.
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We're honored to work with athlete groups like
@FICA_Players
and
@ptpaplayers
to build a more athlete-centric model for some of the world's most iconic, global sports.
Tom Moffat, Chief Executive of FICA, shares more on what makes Winners Alliance unique.
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@DravesZachary
@MJGold
Hi Zachary, feel free to reach out to us at info
@winnersalliance
.com. Thanks!
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What if we told you the Super Bowl will 𝒏𝒐𝒕 be 2024's most-watched sporting event on US soil? 👀
Winners Alliance CEO
@ahmad4athletes
joined
@SBJ
's World Congress of Sports last week, during which he touched on the massive opportunities that exist in and around THIS sport...
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"For decades, professional cricket players have lacked commercial opportunities to cash in on their name, image and likeness. That may start to change thanks to a major move from
@FICA_Players
."
Read more via
@Sportico
.
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"We want to make this as easy as possible for companies wanting to invest in cricket. Cricket has been a complicated player-rights market but collectivising creates additional opportunities. We want to solve the pain-point..." -
@timdcruickshank
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At Winners Alliance, growth, innovation, and collaboration take center stage.
Guided by these values, we believe the sky is the limit when it comes to building novel cross-sport, athlete-centric opportunities with our partners across tennis, cricket, track and other sports.
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Every day Winners Alliance is focused on creating new opportunities for athletes collectively that provide real solutions to real challenges. Here's just a glimpse at our recent work with
@ptpaplayers
.
Fired up for much more to come!
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Bringing a new wave of collective commercial opportunities to cricketers worldwide. 🏏
@patcummins30
|
@FICA_Players
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Aligning with
@FICA_Players
was a no-brainer given Winners Alliance's commitment to optimizing, protecting, and maximizing athletes' collective value worldwide.
Hear more from President
@ericwinston
.
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With the sport's deep-rooted fanaticism in Asia, the Pacific and the UK, and its growing popularity across the Americas, cricketers' boast a rare, truly global appeal to diverse audiences around the 🌎.
@FICA_Players
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Winners Alliance secured
@ptpaplayers
' first partners -
@Fanatics
and
@tumitravel
- unlocking new scaleable value and benefits for professional tennis players worldwide.
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👀 So excited for these 🎾 cards to come to life!
The groundbreaking partnership between
@Fanatics
/
@Topps
and
@ptpaplayers
, generated by Winners Alliance, will create new collective value for players and new unique offerings for fans. Stay tuned for more!
𝗝𝗨𝗦𝗧 𝗜𝗡: We’ve officially signed Carlos Alcaraz to an autograph deal.
His first autograph cards will appear in 2024 Topps Chrome this summer.
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Cricket fans are not only some of the most passionate fans in the world - they also boast higher interest levels in key commercial categories when compared to the general population.
This equates to massive off-pitch opportunities for cricketers and commercial partners alike.
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A sneak peek at some of the names to be featured in tennis' first large-scale, officially licensed fantasy game thanks to our new partnership with
@ptpaplayers
and
@Fungiball_off
. 🔥
✅ Creating new financial opportunities for players
✅ Fostering fan engagement
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What makes Winners Alliance unique? We are solely focused on athletes' best interests.
For our partner PAs, this means helping athletes maximize their value. For commercial partners, this means building impactful long-term partnerships.
Hear more from President
@ericwinston
.
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Providing new solutions and resources to athletes at scale with the help of premier brands like
#PriorityPass
.
@prioritypasscom
x
@ptpaplayers
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.
@josbuttler
touches on why
@FICA_Players
' partnership with Winners Alliance is so important.
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Cricketers' influence extends well beyond the playing field.
Cricket fans are more likely to believe that professional athletes are a "great" way for brands to reach them on a personal level.
@FICA_Players
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Thrilled to help
@2K
with their first foray into Tennis to support the launch of
@topspin2k
with activations at Indian Wells with Taste of Tennis and Desert Smash. We can't wait to play the game!
#RallyOn
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Introducing Winners Alliance: A global, athlete-centric commercial model dedicated to optimizing, protecting and maximizing athletes' collective value.
Our mission: Empower athletes to WIN ALL through novel commercial opportunities.
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Last week,
@ptpaplayers
announced a new global, multiyear partnership with
@Hilton
! Winners Alliance facilitated the first-of-its-kind partnership, which will provide 🎾 players with exclusive benefits through Hilton's award-winning loyalty program.
Read:
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@ptpaplayers
@Fanatics
@tumitravel
Winners Alliance worked with additional world-class brands throughout 2023, and we look forward to continuing to create new collective commercial opportunities for players in 2024 and beyond.
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Our playbook focuses on unifying and unlocking collective brand power so world-class athletes can achieve their world-class value.
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To spearhead its expansion and work with athletes worldwide, Winners has appointed veteran cricketer and marketing executive
@timdcruickshank
as VP of Commercial Partnerships, Asia-Pacific. Based in the new Sydney office, Cruickshank will oversee commercial efforts in the region.
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There's tremendous opportunity in cricket. By using our athlete-centric model to protect and optimize
@FICA_Players
' global commercial rights, we're working to help cricketers benefit from the sport's momentum.
🎤
@timdcruickshank
, VP of Commercial Partnerships, Asia-Pacific
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Cricket's worldwide popularity speaks for itself, but it is also surging in newer markets, such as the U.S.
Swipe through to learn more about cricket's momentum.
@FICA_Players
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A groundbreaking initiative.
By collectivizing a previously-fragmented group rights structure, Winners Alliance is unlocking a new, historic opportunity to work with professional cricketers worldwide.
@FICA_Players
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Video games 🎮
Trading cards 🃏
Collectibles 🏆
And much more 🏏
Winners Alliance's work with
@FICA_Players
is focused on unlocking and creating new opportunities for cricketers worldwide, empowering them to achieve their full potential on and off the playing field.
@ericwinston
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"Hilton’s investment in this program paves the way for a future marked by dynamic collaborations dedicated to benefiting players & promoting partnership growth.” -
@ericwinston
Read more on Winners Alliance's work to bring
@ptpaplayers
&
@Hilton
together.
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Cricket is one of the most popular sports in the world. Winners Alliance is dedicated to helping cricketers' maximize their commercial opportunities and take full advantage of the sport's popularity.
@FICA_Players
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We're excited for our CEO
@ahmad4athletes
to join
@SBJ
's World Congress of Sports event in LA next week!
Ahmad will be speaking on the panel "Top of the Agenda: Industry Issues You Need to be Watching Now." Stay tuned for more!
#SBJWCOS
#WCOS2024
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Winners Alliance is now working to revolutionize three global sports through our athlete-centric model - and we're just getting started.
#WinAll
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Tennis players spend 300+ days on the road every year on average, so securing a premier luggage partner for
@ptpaplayers
was a key priority for Winners.
Since becoming an official PTPA global partner,
@tumitravel
has outfitted hundreds of players with premium luggage products.
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Embracing the power of collectivity to open new doors for cricketers and partners worldwide.
@sophdevine77
|
@FICA_Players
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Winners Alliance is going beyond geographic borders with our athlete-centric approach.
@timdcruickshank
, VP of Commercial Partnerships Asia-Pacific, explains why our efforts are so globally focused.
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500+ of the world's best cricketers, 13 affiliated countries, one massive opportunity.
Let's get to work,
@FICA_Players
! 🏏
More Info:
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Learn more about how Winners Alliance supports players associations and their athletes by creating previously untapped, collective commercial opportunities.
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Winners Alliance's venture with
@MJGold
is about helping track athletes "recognize more value from their talent.”
Read more about our commitment to building an improved model that empowers runners, creates new opportunities, and protects athlete rights.
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