Wilson Komala 🎩
@WilsonKomala
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🚀 Agency owner | Obsessed with great ads and copywriting | On a mission to first 1M, sharing the journey to first 1M, sharing the journey to get there
Singapore
Joined March 2020
I re-read This is Marketing from Seth Godin, and here are my fav gems: - If you’re talking to everyone, you’re talking to no one. - People don't want what you make. They want what it will do for them. - Price is a story. - Walking the walk. What you do when no one is watching. -
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In today's world, good work isn't enough. Dare to be different, push boundaries, and create something truly remarkable.
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Marketing is the generous act of helping someone solve a problem. It's not about manipulation.
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True power in leadership isn't about being the loudest voice but the one that listens deeply, values every input, and speaks meaningfully.
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🌟 Recognition matters more than you think! Failing to give credit breeds resentment and distrust. Ever felt slighted because someone took the credit you deserved? It stings, right? Always acknowledge contributions. Not only will it build trust, but it'll also boost morale
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It's all too easy to get caught up in treating the symptoms without addressing the underlying cause.
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Businesses don't fail, they commit suicide. Business failures are often due to internal missteps rather than external forces. Recognize and address self-imposed obstacles to prevent failure.
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Marketing isn't just a tick-box exercise. Consider what else is competing for your customers' attention and adapt accordingly.
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Age doesn't guarantee wisdom. A startup can be more mature than an old corporation if it embraces adaptability and strategic decisions.
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Did you know growth can be a double-edged sword? Success brings complexity, often necessitating strict controls. But here's the catch. Those controls can stifle the initial creative spark that led to your growth.
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Are your company's values just words on a poster? Values should be more than corporate buzzwords. They should guide decisions, build trust, and attract like-minded individuals. Do your team truly understand and act on the values? Are they just words on a wall, or do they
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Prioritize the one action that has the greatest impact. Avoid spreading resources too thin; concentrate for maximum effect.
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In marketing, it's better to own one impactful word in your customer's mind than to be everything. What's your word? (mine is 'Frameworks')
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Authenticity builds trust. Admitting your brand’s limitations makes you more relatable and credible. Embrace the "law of candor"!
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🚀 Success isn't about appealing to everyone. Focus on your unique strengths. Stand out by being yourself. Authenticity is your brand's powerhouse. Why? Because admitting your weaknesses builds trust. People relate to authenticity. It makes your brand believable.
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Growth loops are like compound interest for product growth. Build it right, and your product practically grows itself. 🧠
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Funnels work in one direction—growth loops are cyclical and sustainable. You want to fill a leaky bucket or build a growth engine? 🤔
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Funnels vs.Growth Loops: Funnels are yesterday’s game. You want growth that compounds over time? Embrace growth loops and watch your product become a perpetual motion machine. 🚀
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Show the problem before the solution. The struggle in the "before photo" makes the transformation in the "after photo" captivating.📸⬅➡
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People crave conflict in stories. It’s the clash between characters that fuels engagement. Inject drama into your content to make it irresistible.
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