Why do users convert? Introducing our Lever Framework

Direct Energy Case Study!

We have a big announcement. Learn more: PS: Follow @conversion_com for more updates!. #experimentation #abtesting #conversionrateoptimization

Happy to announce that this week we are celebrating Widerfunnel’s 15th anniversary!!. We would like to thank all our employees, clients and partners for all the great memories so far, and we look forward to many more. Learn more about our story here:

TBT: "If you’re not prepared to fail, you’re not prepared to learn. And unless people and organizations manage to keep learning as fast as the world is changing, they’ll never keep growing and evolving.". #experimentation #abtesting .

Do successful experimentation programs foster a culture of experimentation or does a culture of experimentation foster successful experimentation programs? 🐔🥚. #experimentation #abtesting #conversionrateoptimization

Remember, always wait for the calculated sample size to be reached before determining the results of a test. #experimentation #abtesting #conversionrateoptimization

One of our best experiments ever. Learn more about our Flex Fridays here: (And yes, we're hiring!) . #experimentation #abtesting #conversionrateoptimization

We asked the Direct Energy team to answer a few questions about their experimentation program. Click on the link to read their responses. #experimentation #abtesting #conversionrateoptimization .

Experimentation News From The Last 30 Days! . #conversionrateoptimization #abtesting #experimentation.

Looking for some tunes to play while you launch experiments? 🎵 Widerfunnel has put together an album for you! . Did we miss any songs? Share them in the comments 🎸. #experimentation #abtesting #conversionrateoptimization

So you're managing an experimentation program. What tech can you help you do this?. We asked Alex Mason, Sr. Experimentation Strategist, to share his thoughts on how companies typically use technology to manage their experimentation programs. #experimentation #abtesting @liftmap

One of the major pitfalls of a/b testing. Not planning your optimization roadmap. A roadmap for your A/B testing program is a crucial first step. Learn more here: #abtesting #experimentation #conversionrateoptimization

We asked two of our senior experimentation experts here at Widerfunnel, Michael St Laurent & Alex Mason, what they would do if they walked into a new org and wanted to build an actual experimentation program?. #experimentation #abtesting #conversionrateoptimization

New case study featuring Direct Energy, part of NRG Energy, one of the largest providers of power and natural gas in the US. Read the case study to learn more about our journey together: #experimentation #abtesting #conversionrateoptimization

We asked 2 of our senior experts here at Widerfunnel, Michael St Laurent and Alex Mason, about metrics at an experimentation program level. Listen to their answers in the clip below. #experimentation #abtesting #testandlearn

April's Experimentation News Is Here! . Includes content from industry professionals like Allen Chang from Disney, Ilya Izrailevsky from Robinhood, Stefan Thomke from Harvard Business, and more! . #experimentation #abtesting #conversionrateoptimization.

Hypotheses, p-values, statistical significance, sample size. where's my lab coat and safety goggles? 🤓🔬. #experimentation #abtesting #conversionrateoptimization

"There can be no Plan B because there is no planet B" (Secretary-General Ban Ki-moon, 2014). Today is Earth Day and it is always a great reminder that we only have one planet we can call home. 🌍. #abtesting #earthday #experimentation

Come build experiments with us! No beakers or flasks necessary! . Widerfunnel works with some of top brands in the world to build experimentation programs, testing different ways to increase conversions and/or learn more about their customers.