WIDEN, an Acquia company
@Widen
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We still build DAM software to manage complex content across teams, tools, and channels but you can now find us @acquia.
Boston, MA
Joined April 2009
For the first time in decades, Widen has a new online home. Today, we say goodbye to our Widen website as we officially make the move to Acquia. Going forward, everything you used to access on Widen, you’ll find at https://t.co/r2MJeLpquh. Follow us on @acquia social channels.
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Digital asset management (#DAM) is at the core of any DXP. We've announced 10 new integrations for @acquia DAM (Widen) to help organizations use content from their favorite e-commerce, productivity, and martech tools in their #DXP. Learn more: https://t.co/49ttWjybN1
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Only two weeks to go! Join us at #HSEvents DAM LA for case studies, workshops, roundtables, and us! Stop by the @acquia booth (3) to say hi and a chance to win a custom pair of Converse. Haven’t bought your ticket yet? Use ACQUIA100 for $100 off. https://t.co/QqYwKUBX43
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#HSEvents is heading west for DAM LA March 23-24. Don’t miss your chance to pick up some hot #DAM tips from experts in the industry including a TechLab session with our own Nate Holmes and watch Julie Randall go head-to-head in the Great DAM Bake Off. https://t.co/KVkV5yCjHc
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Product information management (#PIM) and master data management (#MDM) systems both centralize content organization, so what’s the difference between them, and which is right for your business? Get these answers and more on our PIM vs. MDM guide.
acquia.com
What’s the difference between PIM vs MDM systems? We'll answer this and more MDM and PIM questions in this guide from Acquia.
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Is Generative AI the Future of Product Content Generation? Our VP of Marketing, Jake Athey, discusses how ChatGPT and generative AI could radically change the way marketers produce product content from product information.
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What's the difference between product marketing and product management? We take a look at both roles to define the differences — and similarities — and how they work together to bring a product to life.
acquia.com
What's the difference between product marketing and product management? Explore their differences — and similarities — and how they work together
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We're BACK and psyched to announce the third stop on the Digital Freedom Tour! We'll be in NYC on March 21! Reserve your spot and join us as we take a bite out of the Big Apple together. Keep your eyes peeled for a full agenda and speaker details! https://t.co/5puLdv27VU
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Trying to manage versions of brand assets can be maddening. Learn how version control and digital asset management (#DAM) work together to help you keep tabs on the latest version of your assets and can even display notes as to what changed and why.
acquia.com
In a DAM system, version control can help organizations manage and track changes to digital assets, while maintaining brand consistency.
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Brand experience is an essential part of a company’s success. Learn more about what it is and why it’s important. And explore examples from brands that stand out from the crowd.
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You might have heard of image metadata, but what is it, and why is it so important? In this guide, we explore what image metadata is, why we need it, and how to keep up with it.
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You know that optimizing SEO on digital assets like images and videos is important. Here’s how you can use DAM to support your SEO strategy.
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A brand kit is a must-have for any business and can provide teams and stakeholders the tools and information they need to uphold their brand consistently. Read on to learn how to get started with yours today.
acquia.com
In this guide, we outline everything you need to include in your brand kit to build a strong, memorable brand.
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Implementing a #DAM system takes preparation, strategy, and teamwork. Set yourself up for success — today and into the future — with these implementation best practices.
acquia.com
A strong digital asset management (DAM) implementation lays the foundation for your future DAM success. Get started right with these best practices.
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Love him or hate him, Elon Musk's social content definitely makes headlines. But, at the end of the day, it's still employee generated content, or EGC. So what can we learn from Elon about the value — or harm — that can come from EGC?
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In tough markets, an effective sales enablement strategy is key to breaking through the noise. Learn more about what sales enablement is, why it’s important, and what you need to get started. Read on.
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Get familiar with the five foundations of DAM and learn how they contribute to a healthy DAM solution. Including descriptions of each foundation and templates to get you started. Read on. https://t.co/DfAzGHgQq1
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Our User Experience (UX) team is always gathering feedback so we can create the #DAM software our customers need and want. Read on to see how our #UX team is putting your feedback into action. https://t.co/JnifB2o0nu
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