The Netflix AIMS team (AI for Member Systems) came to us to imagine a new internal brand. We were able to collaborate with their team and create something that's easily my favorite project we've done so far this year. What does a brand like this signal for a company like

Screw modern logos and embrace whatever this is

This is one of my favorite marks. Wish it could've seen the light of day.

hey howdy hey.

What 4 visuals tell the whole story of your work without having to say a word. ↓.

RT @WesleyBancroft: A handful of brands we've done over the past 2 years. I love the work we've been doing. Big thanks to the design commu….

Messing with some fun type treatments for a side project for my kids I've wanted to do for years. Was originally called 'The Society of Wonder' but turns out it's too hard for little kids to say. 😆

Designers dgaf about logotypes or wordmarks anymore. It's painful to see type treatments on some of these logos guys. We're better than this.

I can't tell you the number of founders I've worked with who have a new found fire for their company after they invest in brand. Like when you organize or remodel a room in your house. The future feels exciting. Not enough is said about this aspect of branding.

Who is the best freelance visual designer you know? Send them over or promote yourself. Would love to see their/your work. ↓.

Kid number 9 showed up two weeks ago. Took some needed time off, but now I am back. Life is good. Should we shoot for 10? Trying to build a Rugby team.

A handful of brands we've done over the past 2 years. I love the work we've been doing. Big thanks to the design community here for your continued inspo —

New morning routine:. _ 1 Liter of Water (It hurts but helps so much)._ Handful of Grey Celtic Sea Salt._ 5 min. of breath work (Breathwrk app)._ 10 min. prayer (A Plan of Life)._ 10 min. planning with ChatGPT + Asana.

Sorry @variantui. I had to do it.

Every time I see this album I think it's @DannPetty —. Also read his latest post on his profile. It's really good →

HFD.

Happy weekend everyone. To the Dads, stay strong and be intentional — you and your fam will be happier because of it.

The moment you tune out as a dad and "go through the motions", your kids (and wife) will fill the gap of your unintentional actions. Ya, you can rely on your wife for this at times, but you'll also burn her out. If you leave it up to your kids. we all know how that ends.🙃.

The hardest part of being a dad isn’t knowing what to do. It’s slowing down and taking the time to do it with purpose. Intentionality takes energy and attention — which is why it’s the hardest thing about being a dad but the most important.

STATE — The only brain health supplement for contact sport athletes. _Brand._Packaging._Art Direction

I have 6 authenticator apps on my phone. Ted Kaczynski was right guys.