📢 Time to introduce the second of today's speaker announcements! We're welcoming @WeDiscover_ Senior Account Director Alex Davey to our Paid Media stage for a talk exploring how micro-conversions kickstarted their adventure travel client's account performance post-COVID 📈

Cruising past the competition for Best Use of Automation is @WeDiscover_ & DirectlyApply - Using Hexagonal Plotting and Dynamic Inventories to Increase Revenue by 84% 🤩 you’re amazing! #UKPaidMediaAwards #multi-award-winning

It’s time for our annual Year in Review article 🎄 This is my favourite time of the year. We get a chance to take a little time out, spend it with the family, rest and regroup and think about the year that’s just gone.

Still feeling incredible after picking up the Best Small PPC Agency award at the UK Search Awards this week: https://t.co/rwywgPiQjI #PPCchat #UKSearchAwards

Our first awards show as an agency. Picking up best small PPC agency is amazing. So proud of the team 🎉

Congrats @BTassoni_Resch and the @WeDiscover_ team 🥳🥳🥳

Check out our case study to see how we accomplished this working alongside the incredible team at TourRadar. https://t.co/hscBg7z2FO

Capitalising on micro conversion touchpoints and a highly granular URL structure, we used a feed-driven approach to grow back revenue 14x after a global pandemic, and build a strategy that incorporates the complexity of TourRadar’s offering.

Achieving relevance at scale isn’t a new problem, but for our client TourRadar - who offer over 50k travel tours to a global market - we were looking to create a novel solution that could guarantee granularity, boost volume and be scalable and future-proofed. 1/3

Picture this, it’s peak season 2019, you’re a travel brand organising complex long-stay adventures around the world. You’re spending low 7-figures on performance marketing a month. Focused on growth and things are going well. 1/3 #PPCchat

Constantly changing inventory. Geo-location targeting moving every day. How do you build a paid search strategy and system that is adaptable to these types of requirements? #PPCchat

Had a brilliant hackathon today with the team. Even managed to get a team photo with *almost* everyone.

Using Hexagonal Plotting and Dynamic Inventories, read about how novel technologies were implemented to grow revenue by 84% and improve ROAS by 28%. Find the article here:

We are excited to share our latest case study with our wonderful client @DirectlyApply . Operating as a 2-way marketplace, DirectlyApply has to contend with constantly changing inventory and hyper-specific geo-targeting.

We have incredibly complex challenges when it comes to SEM - one of which is location targeting. We have been working with @WeDiscover_ for a few months and they wrote up about one of the first big projects we tackled.

Our latest Google Ads Decomp Script is breaking all previous traffic records we've had on our site -- super happy with the response it's getting! If you haven't seen it yet, here it is:

📊 New Script Release 📊 We’re big fans of decomposition charts because of the way they help break down contributing factors to topline performance changes in a visually friendly way.

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They help to tell a story, identifying what works well and what does not, allowing for actionable insights to be gleaned based on hard data. Check out our newest blog article to learn how to set up your own decomposition chart and use it to aid your reporting.

After all, the best reports don’t just tell you what has happened. They give you insight into why it has happened. That’s why we decided to create a tool that allows you to set up your own, interactive decomposition chart on any Google Ads account, using our open source script.