"...The pandemic impacted hospitality more than any other industry, & it’s important to have a strong agency as we continue to build that confidence back.” Proud to partner with new client @exploreminn to help travelers find their True North. #OnlyinMN https://t.co/32QvMhKEJR

It’s a new decade, with #reputation remaining an important corporate priority. Our Chief Reputation Strategist-in-Residence @ReputationRx shares her thoughts on 9 trends and risks for the coming year.

What happens when two people get together and dive into intimate conversation about our community’s grittiest, most vexing problems? Find out on the new podcast, Conversations with Chanda, created for our #client @mplsfoundation. Start listening at https://t.co/VmCNaYBCvv!

Congrats, Sara! We’re so proud of you!

Dave Mona introduces Sara Gavin of @WeberShandwick. Mona says Gavin is an “absolutely tireless worker, who’s never too busy” to spend time with clients and employees. #TCBHallofFame

Folks are beginning to assemble for this year’s Minnesota Business Hall of Fame ceremony. We’re expecting more than 400 people to attend! Stay tuned for updates throughout the evening. #TCBHallofFame

“This journey of diversity and inclusion cannot stop. Talent is the lifeblood of our organizations. We’re in this together.” — @SaraGavin #C2Miami

This panel discussion with @RoshiniR, @amokros and Kathleen McClung about #PR and Media Relations is awesome. Great job! @ameriprise 👏🏼

That’s a wrap — thanks for following along (and thank you for hosting us, @ameriprise)!

A8: Be authentic!

Q8: In one sentence, what’s your single best piece of communication advice?

A7: Don’t be afraid to pause for a moment and make sure you and your team are all aligned on how you’re going to move forward. However, don’t let your phone ring off the hook forever — you want to be sure you’re doing what you can to direct your story.

Q7: What advice can you give to nonprofit leaders about preparing for the unexpected and managing crises?

A6: Newsrooms are getting smaller. Press releases aren’t going away, but it’s going to come down to your relationships with the media. If you form a good relationship with a reporter, you’ll be a trusted source and it’ll be your best shot at telling your story.

Q6: In the past, we’ve all traditionally pitched press releases. Are we trending away from that? Are releases going away?

A5: It’s not always about title or tenure — who can *most authentically* tell your story? Those are your best spokespeople.

Q5: What’s your best advice for nonprofit organizations trying to identify their most compelling spokespeople?

A4: Think about not just your audience, but also your voice. Tailor your voice to the audience you’re trying to reach.

Q4: What’s your advice to nonprofits who want to improve their social media efforts overall?

A3: Use social to communicate directly - and even pitch media! If you’re sharing compelling content, there’s a huge opportunity to reach reporters and influencers.