🔹 Functional Safety keeps machines safe when they break. 🔹 SOTIF keeps them safe when they don’t. The companies that master both will lead the next generation of intelligent machines. Read the full breakdown 👇 🔗 https://t.co/1v7FLNdgGI #FunctionalSafety #SOTIF #AI

Tomorrow’s machines won’t just fail safely — they’ll think safely. Functional Safety + SOTIF + AI Safety = the foundation for intelligent, trustworthy autonomy. 🧵 9/10

Safety isn’t just about avoiding failure — it’s about earning trust. ✅ Faster certification ✅ Market credibility ✅ Investor confidence ✅ Future readiness Safety done right = a competitive advantage. 🧵 8/10

Forward-looking OEMs are already preparing by applying new standards: 🔹 ISO 21448 (SOTIF) 🔹 ISO/PAS 8800 (AI Safety) 🔹 UL 4600 (Autonomous Systems) 🔹 ISO/IEC 42001 (AI Governance) These will soon define responsible autonomy. 🧵7/10

🧩 Why this matters now: The EU Machinery Regulation (2027) will require proof that AI-driven systems remain safe even as they learn or evolve. Compliance isn’t enough — safety will become a strategic differentiator. 🧵6/10

🤖 SOTIF takes it further. What if the AI “works” but still makes a dangerous decision? – A camera blinded by sun glare – A sensor misreading fog – A neural net missing a person in shadow SOTIF = “When it works, it still behaves safely.” 🧵5/10

🚨 Functional Safety (FuSa) ensures machines remain safe even when components fail. It’s what stops a 60-ton truck from turning when a sensor breaks. It’s what detects a fault before harm occurs. FuSa = “When it breaks, it stays safe.” 🧵4/10

There are two faces of safety in this new era: ⚙️ Functional Safety (FuSa) – Prevent unsafe failures. 🧠 SOTIF – Prevent unsafe behavior, even when nothing’s broken. Both are essential for trustworthy autonomy. 🧵3/10

The off-highway and industrial vehicle sector is transforming fast — electrification, connectivity, autonomy. But with greater intelligence comes greater risk. A modern machine is now a rolling AI system — sensors, software, and decision logic all working in real time. 🧵2/10

Machines are getting smarter. Safety needs to catch up. From autonomous harvesters to mining trucks — intelligence brings power, but also new kinds of risk. Here’s how Functional Safety and SOTIF are shaping the future of industrial safety 👇 🔗 https://t.co/1v7FLNdgGI 🧵1/10

#GenZ and #Millennials are rewriting the rules of discovery, consideration & purchase. They expect personalization, inclusivity & seamless integration of digital & physical experiences. Are you ready to meet them where they are? Read👉 https://t.co/WNFxIzEFAm #ArbelleAI

By 2050, 2.1B people will be over 60. They’re not interested in turning back time. They’re ready to invest in brands that celebrate #agediversity in beauty and embrace a #proaging approach. Here’s how you can get on board 👇 https://t.co/gTQr1PZhsg #ArbelleAI #AgeInclusivity

How can you develop more personalized, higher-performing cosmetic products faster than ever? You need more than just intuition & creativity. You need data & cutting-edge tech to streamline the entire process. Read more 👇 https://t.co/e7Gz4f5SX4 #ArbelleAI #productdevelopment

Consumers are no longer content with brands that follow outdated gender norms, as makeup is returning to its historically gender-fluid role. What do #genderneutral beauty trends mean for your #beautybrand? Find out👇 https://t.co/yIMprYJYqa #ArbelleAI #genderlessbeauty

When adding a #VirtualTryOn application to your existing channels, easy integration is a must. What does that entail and how to do it? We’ve broken it all down in this guide 👉 https://t.co/q7Imdp8ala #ArbelleAI #beautytech

Where’s the #CosmeticsIndustry headed? What do your customers want? What are the key strategies & trends driving growth this year? We’ve done the research so that you don’t have to. Check out our detailed 𝑪𝒐𝒔𝒎𝒆𝒕𝒊𝒄𝒔 𝑰𝒏𝒅𝒖𝒔𝒕𝒓𝒚 𝑹𝒆𝒑𝒐𝒓𝒕.👇 https://t.co/HggQHxLK8n

Integrating a #virtualmakeup application doesn’t have to be a hassle. No matter which channels you want to integrate it into, it can be a seamless and straightforward process. How? Find out in our guide on the link. ↪️ https://t.co/q7Imdp8ala #ArbelleAI #beautytech

With 76% of consumers being more likely to purchase when given #personalizedrecommendations, it’s clear the one-size-fits-all age is over. Personalized beauty experiences are becoming the norm & #beautyAI is here to help you thrive. Read more⤵️ https://t.co/cHiKanEnqb #ArbelleAI

What do you think your customers prefer when trying on makeup via a virtual try-on – 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐯𝐢𝐝𝐞𝐨 or 𝐬𝐞𝐥𝐟𝐢𝐞 𝐮𝐩𝐥𝐨𝐚𝐝? We’ve got the pros & cons in our article so take a look & find out how to meet the needs of your customers. ⤵️ https://t.co/0myLyVL95y

When you have a #VirtualTryOn, you 𝘯𝘦𝘦𝘥 it to be as realistic as possible. Almost indistinguishable from the real-life products. And with Arbelle, you get it. Here’s how we create hyper-realistic #virtualmakeup. ⤵️ https://t.co/IfSv7VrBrx #beautytech #ArbelleAI