When people give club membership as a gift to friends or family, that’s just the beginning. Learn how to turn up the momentum and transform gift memberships into long-term enthusiasts. #wineclub #winemembership #dtcwine https://t.co/ubaxK0S9HC

Central California's three-year precipitation levels are the lowest on record. Wildfire danger will be especially high in the coming months for the North Bay area. Are you prepared? #globalwarming https://t.co/jQeVDREWvQ

Want proof that #Millennials drink #wine? Check out the Millennials Drink Wine Instagram page. Millennials are drinking wine, they just have many other options. Take the effort to get to know them. https://t.co/NqYm7XMsda

Millennials drink wine but have other options. Transform gift memberships into long-term loyalists. An expert explains how the three-tier system is obsolete. Karl Storchmann thinks the wine industry should be more data-driven, and more! #dtcwine https://t.co/TKPKSQHARn

Victoria Coleman is the first Black woman to become a head winemaker in Napa. After the death of her mother, Victoria traded computers in Seattle for wine in California and hasn’t looked back. Learn how Victoria has broken barriers to find her place. #wine https://t.co/QouRvScOFC

Customers change their minds about orders all the time. Do you have an easy way to provide cancelations and exchanges? Watch the latest Quick Tips video from VineSpring to see how easily it can be done. #dtcwine #ecommerce

American wine drinkers have evolved in taste and sophistication recently. Customers are developing an increased appreciation for diverse varieties of grapes and wine growing regions. Where there is demand, there is a market for winemakers. #wine https://t.co/LCmQ9tlFvJ

Allocations are all about personalization, but with personalization comes complexity. Learn how flexible, interconnected technologies can help you track inventory, track buying behaviors, communicate with customers, and connect with other platforms. https://t.co/MLrln86MQi

TikTok is the fastest-growing social media platform for wine enthusiasts. Learn how TikTok sommeliers are introducing Millennials to wine in a down-to-earth, non-condescending way. #winemarketing #tiktok #sommelier #wineenthusiast https://t.co/bGlEqPcUnW

Many Ukrainian refugees are self-reliant and would rather earn their living than accept aid. The Association de la Sommellerie Internationale (ASI) is launching a platform to help Ukrainian refugees find work. #standwithukraine https://t.co/jsM3pBGHix

TikTok is the fastest-growing social media platform for wine enthusiasts. Craft producers use technology to simplify allocations and sell more wine. Consumers have more diverse and sophisticated tastes. Which states have control boards? #dtcwine https://t.co/Lyda7qCTYo

After selling wine for over 20 years, Wine Access started shifting their strategy to using subscriptions and partnerships as well as Instagram direct sales. Learn more about how to use these tools to grow your DTC alcohol shipping business. #dtcwine https://t.co/M4EFmsxSx9

Have you ever submitted a support ticket and crossed your fingers that someone will get back to you? That won't happen with VineSpring. Read more to learn about our world-class customer support. #customersupport https://t.co/Pe7c48NRu2

Why do people shop in person vs. online, and how can you leverage their motivations to improve your marketing strategy? Check out the graph to learn more. #winemarketing https://t.co/w6KajrtIj4

83 percent of consumers trust recommendations from their peers over advertising. Use “dark posting”, or creating ads that feel like recommendations from a peer, to market your product more effectively than promoting through owned channels. #winemarketing https://t.co/u3KlS1fJzD

Breweries are missing out on a major source of steady revenue: beer clubs. 84 percent of craft beer drinkers would like to have alcohol shipped directly to their homes. Learn about the benefits of beer clubs and how to get started. #craftbrewers https://t.co/id3MX9MpZx

Older, more affluent consumers are exploring more premium wines and driving growth while wine consumption decreases among young consumers. Read more to learn how best to position your winery to engage consumers, both on- and off-premise. https://t.co/VUUzR8e4rp

Beer clubs can provide steady revenue. Use “dark posting” to improve your Facebook ad returns. Match your marketing to the reasons people shop. Discover VineSpring’s world-class customer support, and subscriptions pay off big. #craftbewers #dtcwine https://t.co/pjCGvZy0bc

Virtual meetings and wine tastings saved the day when the pandemic hit, but screen time has taken its toll. Discover how wineries are hosting hybrid events to make the most of in-person and digital experiences. #winemarketing #wineindustry https://t.co/Us9GYT80YP

DTC wine sales bring in a higher profit margin than retail sales, but can limit the reach of your winery. Learn how to find the right balance between DTC and three-tier retail sales for your unique winery. #dtcwine https://t.co/kmT651oKVZ