VEON AdTech is a team of experts in the field of data analytics, machine learning, artificial intelligence and statistics, engaged in the development of advertising technologies in Digital and Performance Marketing. Read more about our company ➜

❓What captures Gen Z’s attention? Food & travel. Food = visual taste aesthetics; travel = cities, aerial shots, and scenery. Content that triggers «I want this» holds attention longer. For brands, these themes unlock stronger storytelling + native integrations. #VEONAdTech #GenZ

👾 Gaming isn’t just entertainment for Gen Z — it’s social. 52% spend more time in games than on Instagram, totaling 2.5M+ minutes weekly. For brands, gaming is now an interaction ecosystem. Think beyond classic media splits — toward Discord, Roblox & Gen Z digital communities.

Uklon has become part of the VEON Ads ecosystem. One of the most dynamic and tech-driven ride-hailing services in the country has been added to the platform as a new mobile scenario for audience engagement. All integration details — via the link below 👇 https://t.co/SHq4sxsV51

💼 We’re starting 2026 by expanding the VEON Ads ecosystem and entering a new high-intensity digital environment — where attention is focused and contact with users happens again and again. ❓More details soon. #VEONAds #AdTech #DigitalEcosystem #MarketingTrends #2026

Warm wishes for the New Year!🎄✨ The past year proved that strong business is built on partnership, trust, and smart decisions in a fast-changing digital world. May 2026 bring thoughtful strategies, scalable solutions, and new growth opportunities. #VEONAdTech #HappyNewYear

📍When time no longer splits into weekdays and weekends, platforms become the key reference point. We broke down which platforms shape Gen Z’s digital journey — more in the slides. 😎🔥 https://t.co/ErlyOEi9gs #VEONAdTech #GenZ #DigitalJourney #PlatformInsights #MediaStrategy

👀 The lines between weekdays are fading — and with them, traditional approaches to digital planning. We explored how Gen Z interacts with platforms on weekdays and weekends, and where attention stays — regardless of the day. Details — in the slides 👇 #VEONAdTech #GenZ

😎 Gen Z doesn’t «go online»— they live there. We analyzed what their digital day looks like: from morning scrolls to evening prime time. Who captures attention — and when — in the cards below👇 https://t.co/ErlyOEi9gs #VEONAdTech #GenZInsights #AttentionEconomy #DigitalData

🔥 More about the Gen Z vibe — coming soon to your feed. https://t.co/ErlyOEi9gs #VEONAdTech #GenZVibe #DigitalBehavior #YouthCulture #NextGenMarketing #AdTech #ModernYouth #GenZInsights

📌 Our campaign turned hypotheses into numbers: CTR ~15%, CR ~1%, 400+ first-time installs, cost per issuance <1% of avg loan, ROI ×2. Context made the banner a natural part of the user journey — turning clicks into real transactions. Right moment + right placement. #VEONAdTech

The fintech market keeps growing — and so does the competition for user attention. Our task: promote a microloan service inside a mobile app. In-app banner placement, major cities, Uzbek-speaking 24+, frictionless offer with fast approval + clear next step. Results — next post 👀

🎤 Ivan Masyutin, CEO VEON AdTech, spoke at the Digital Uzbekistan conference about how digital transformation and digionomics are reshaping brand strategies and driving market evolution. Strong demand for deep digital expertise shows the industry is moving faster than ever.

📌 VEON Ignite 2025: Where strategy becomes action. 🔸We showcased how our AdTech delivers measurable results, strengthened partnerships, and signed new agreements to fuel VEON's growth. ⚡️ The future is built here. https://t.co/H21RNt9anP #VEONIgnite2025 #AdTech #Growth

🤝 VEON AdTech and ZTE signed a strategic agreement at VEON Ignite. The partnership boosts joint digital marketing initiatives, integrates VEON AdTech’s tech & analytics, and expands to markets incl. Kazakhstan, Pakistan, Bangladesh & Ukraine. A key regional step.

🤝 VEON AdTech and Jazz Pakistan have signed a strategic Memorandum at VEON Ignite, launching a new stage of partnership to boost AdTech innovation, media efficiency and Pakistan’s digital infrastructure, expanding joint projects and strengthening the digital economy. #VEONAdTech

🪄No single «magic trigger» in FMCG — results come from timing, format & real user behavior. In 2 months: 2.5M users, 4 touchpoints each, 100K+ buyers, ROAS×2. ✅ Powered by habit-based media, high-activity segments & joint analytics: impression→action→purchase. #VEONAds

❓Products visible in the app but invisible at checkout? A major retail brand asked us why. We tested how timing, format, city & user habits affect conversions for FMCG ads. Results — in the next post 👇 https://t.co/ErlyOEi9gs #VEONAdTech #RetailMarketing #AdTech #CaseStudy

📊 From clicks to revenue — how analytics turns into strategy. At analytics.conf, VEON AdTech’s Monika Avakyan showed how linking AppsFlyer + Firebase unites marketing & product data, tracks ROI, and turns insights into real growth. https://t.co/ErlyOEiH60 #VEONAdTech #Marketin

From Messenger to Marketing: How TG changes media plans 🚀 Right strategy makes Telegram a powerful platform, not just "+1 channel". Real stats: 🛍 CPA 5x lower vs other platforms 💸 Offers become routine, not noise 🎮 Peak engagement 7-10 PM #TelegramMarketing #MediaPlanning

📊 Telegram Ads perform differently: 2–4× higher CTR, up to 3× lower CPA, and leads 3–5× cheaper. Why? The format feels natural — like a real message, not an ad. That’s why users notice, not skip. https://t.co/ErlyOEi9gs #VEONAdTech #TelegramAds #AdTech #SmartAdvertising