
USC Insights
@UofSCInsights
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We are the Social Media Insights Lab at @UofSC's @UofSC_CIC. 📊 Here, we turn #BigData into more than just a buzzword! Follow along for #UofSCInsights.
South Carolina, USA
Joined January 2019
Gamecock Men's Basketball's Collin Murray-Boyles made program history, being invited to the @NBAdraft's green room! The Insights Lab analyzed over 6,400 posts about @boyles_murray. Here's a look at the online buzz:. #ForeverToThee #UofSCInsights #UofSC
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Leading up to Juneteenth, the Insights Lab visualized online conversations by analyzing over 150,000 posts surrounding the topic. Words like "freedom" and "Texas" dominated, echoing the historical roots as well as the ongoing impact of this holiday. #Juneteenth #UofSC
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The ice bucket challenge is back, with a USC twist!🧊. Not only has the #SpeakYourMIND challenge spread across South Carolina, it's seen both nationwide and global virality, garnering over 4.3 BILLION impressions. Here's a look at the top states by % share of posts:
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The Masters Tournament is in full swing! ⛳️ . The Insights Lab tracked conversations of fans and attendees raving about the price and delicious flavor of concessions, like the famous $1.50 pimento cheese sandwich. @TheMasters #Masters2025 #AugustaNational
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🏀Ta'Niya Latson commits to USC!🏀. The Insights Lab tracked conversations around the nation's No. 1 scorer and her decision to play with @GamecockWBB. Here's a word cloud of the top terms surrounding the conversation:. @NiyaLatson #ForevertoThee
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🏀Final Four Bound!🏀. @GamecockWBB is heading to the Final Four for the fifth consecutive year, and the Insights Lab tracked all the social chatter nationwide! Here are some top conversations:. @dawnstaley @UofSC #ForeverToThee
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#Give4Garnet is underway, and we're tracking all the conversations live here in the Social Media Insights Lab! . Stay tuned for our breakdown of the top terms and notable posts tomorrow. #ForevertoThee #Gamecocks @UofSC
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Steph Curry🤝MiLaysia Fulwiley. Last night, Steph Curry was spotted repping a MiLaysia Fulwiley t-shirt. The Gamecock Women's Basketball guard recently signed as the Curry Brand's first NIL college athlete, a great start to March Madness! . #StephCurry #MiLaysiaFulwiley #UofSC
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Three-peat!🏆@GamecockWBB are @SEC champions for the third year in a row! The Social Media Insights Lab will continue to track our Lady Gamecocks as #MarchMadness kicks off this month. #ForeverToThee @dawnstaley @UofSC @GamecocksOnline
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"Anora" won big at the Oscars last night! The Insights Lab tracked almost 200,000 posts about the movie that took home five awards. Here's a look at the top terms surrounding the film and its accolades:. #Oscars #Oscars2025 #anora @AnoraFilm @TheAcademy
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#RIPDuo💚. Users across social media have mourned the loss of the beloved app character, with high-profile names also joining the conversation. Here are some of the most popular responses from their announcement:. @duolingo #RIPDuolingo
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All eyes on Kendrick! 👀 .Kendrick Lamar's halftime performance was the most viewed in history, surpassing Micheal Jackson. The Social Media Insights Lab tracked over 27,000 posts regarding Kendrick's performance. Here are some of the top posts:. #SuperBowlLIX #KendrickLamar
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🏀Forever to A'ja!🏀. Conversations about A'ja Wilson's jersey retirement garnered over 225 MILLION impressions over the weekend. Here are the top terms from the last three days: . @GamecockWBB @_ajawilson22 #forevertothee #UofSC
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We welcomed back podcast stars Reps @HeathSessions and @brandonguffeysc.to campus yesterday in the Social Media Insights Lab!
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RT @UofSC_iSchool: Over the course of 2024, @UofSCInsights tracked online sentiment about AI from around the world. Read the Social Media….
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It was a wild weekend for our @GamecockFB team! The Social Media Insights Lab tracked nearly 20,000 posts about our team and its win over Clemson. Here's what users are saying⤵️:.#forevertothee #gamecocks @CoachSBeamer @UofSC
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Over the weekend, @GamecockFB's win against @MizzouFootball sent shockwaves across the state and country (in more ways than one)! Here's a word cloud from the game:. @CoachSBeamer #gamecocks
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WLTX stopped by the Insights Lab, and our coordinator, Dennson Millare, talked all things social listening and the #Election2024! @WLTX. Watch here:.
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#electionday is here, and the Insights Lab tracked more than 10 million posts from today alone. Metrics in South Carolina presented a slightly different story compared to the rest of the country. Here is the net sentiment for each presidential candidate:. #Vote2024 #Election2024
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