Studio Unruly
@UnrulyStudio
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A creative studio at the intersection of culture, design and strategy
Worldwide
Joined September 2024
Duplicity explores duality, two sides in tension. We built the creative direction around contrast. Album artwork, photography, typography, promo, all designed to hold contradiction without forcing it. Case study: https://t.co/1QplkiwxXt
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BOAH 360 celebrates African heritage across art, music, fashion, and community. The identity needed to feel rooted, not borrowed. We built the brand from the Nok terracotta heads—a logomark drawn directly from their sculptural forms. Heritage as infrastructure, not decoration.
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Palmwine Music Festival was reinventing itself every year. We gave them a brand system that evolves instead. Logo, typography, color, application, built for scale across cities and editions. Systems > campaigns.
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We did some rebuilding and came out with a new website. Take a look if you’re trying to build something that lasts, not just something that looks good for now. We don’t borrow culture. We build from inside it. https://t.co/ttraCFCSd8
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World-building isn’t aesthetic. It’s structural. Our latest Studio Note explores the cultural work behind brand influence. Read here: https://t.co/qCDjY7L2TB
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Good design isn’t about how polished something looks. It’s about why it looks the way it does. As aesthetics become easier to copy, intentional becomes the real differentiator. We unpack this in Studio Note 2: What Intentional Design Actually Looks Like https://t.co/AkUbSy154w
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We’re launching Studio Notes. Studio Notes are short thinking documents from the studio, not marketing, not tutorials. Just perspective, made public. First note: A Crisis of Meaning, Not a Crisis of Talent. Read here:
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Read the full story here: https://t.co/Y5skapyUTc
Somewhere along the way, striving became offensive. Wanting more now reads as arrogance
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Just shared a personal reflection on Unruly Magazine: Volume 2 — In the Making. Five months of work, long nights, and a lot of heart. Grateful for everyone who showed up and supported. Read it here: https://t.co/nSIlJnmtso
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The story behind the pages. The makers, the process, the city that shaped it all. Coming soon.
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Pages, people, and moments from the Unruly Magazine Launch party with AMAH Studios!
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Get yours:
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“True luxury is detailed, human, and imperfect.” — Tokyo James speaks on the soul of craftsmanship.
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“Clean lines, structure, simplicity…with a little drama.” — Tokyo James on the power of versatility.
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