Even though Veteran’s Day was yesterday, our gratitude remains the same today and every day. Thank you to all who served with courage, sacrifice, and honor. — Ummercial #veteransday #thankyouforyourservice #happyveteransday

Use a free tool like Metricool to organize and automate your content calendar. It tracks what’s working and when your audience engages most, helping you post smarter, not harder. Follow for more free tools that make running your salon business easier. #salonmarketing #salonowner

If your stylists aren’t recommending products, you’re losing profit. Divide total retail sales by service tickets weekly. Aim for $20–$25 per ticket. Teach your team to recommend for results, not just revenue. Follow for ways to turn everyday numbers into profit. #salonowner

A: Most owners push too hard trying to motivate their team. Host a “Win + Growth” session monthly to celebrate wins, set goals, and build ownership. Motivation comes from pride, not pressure. Follow for weekly Q&As that help you lead with confidence. #salonowner #teamgrowth

Great salons make every client feel like a regular. Review notes before appointments, greet by name, and recall small details. People return to places where they feel remembered. Follow for more ways to create client experiences they never forget. #salonhospitality #salonowner

Your team stays when they see a future with you. Review every role and add growth paths. Let stylists evolve into trainers or assistants become retail coaches. Build careers, not just jobs. Follow for strategies that help your team grow with you. #salonowner #salonteam

Tidio is a free chat tool that keeps your salon connected 24/7. Automate answers to booking questions so you never miss a client message. Save time and stay professional. Follow for tools that help salons work smarter. #salonowner #salonchatbot

Your client frequency rate shows how often clients return. Calculate: total visits ÷ unique clients. If it’s low, focus on rebooking reminders or loyalty perks. More visits = steadier income. Follow for salon growth strategies. #salonmetrics #salonowner

Turn checkout into a marketing moment. Ask, “Can we text you updates or early access to new services?” Clients feel special, and you grow your contact list with every visit. Follow for more smart salon growth strategies. #salonmarketing #salonowner

Give every client a small “Style Story Card” after their service. Write their formula, products used, and one personalized styling tip. Add your logo and brand colors so it feels like a gift, not a note. Follow for creative hospitality ideas. #salonhospitality #salonowner

Start by creating a “Success Map” for each team member. Outline what growth looks like for them in your salon, including skills, roles, and rewards. When people see a future with you, they stop looking for one somewhere else. Follow for more. #salonteam #salonowners

Cakemail lets you automate emails without the stress. Set up a simple workflow so every booking triggers a thank-you email with a care tip and rebook link. It builds loyalty while you work behind the chair. https://t.co/TbQZ1pQO3u Follow for more. #emailmarketing #salonowner

Message every new client within 48 hours with a thank-you note and one care tip related to their service. Then, before their results fade, send a friendly reminder to rebook. Follow for more strategies that build loyalty and keep your schedule full. #salonowner

Partner with nearby businesses that share your audience but not your service - Like bridal shops or skincare studios. Create a small “Local Beauty Circle” and agree to refer each other’s clients or run joint promos. Follow for more. #salonmarketing #salonowner

The right scent can shape how clients feel when they walk in. Pick one fragrance that fits your brand. Like lavender for calm or citrus for freshness and make it your salon’s signature. Familiar scents build powerful memories. Follow for more. #salonhospitality #salonowner

If your team’s energy feels off. Hold a quick 10-minute “pulse check” and ask two questions: “What’s working?” and “What’s one thing we can improve?” These short check-ins prevent small problems from becoming big ones. Follow for more. #salonteam #salonowner

Use Google Forms or Typeform to create short, 1–2 question surveys that go out automatically after each appointment. Review responses weekly. This turns client opinions into actionable insights without adding extra work for you. Follow for more. #salonowner

Example: If 20 new clients came in this month and only 6 rebooked, your return rate is 30%. That means 70% walked out without a reason to come back. Fix it by setting one rule - every new client leaves with a pre-book option. Follow for more #salonmetrics. #salonowner

She started confirming every appointment with a personal voice note the day before, sharing one skincare tip related to their treatment. Within 30 days, her no-shows dropped to 5% and clients started rebooking faster because they felt cared for. Follow for more. #salonowner

Stop selling before visits and start nurturing after. Send a quick “Loved having you today. Here’s a tip to make your results last longer.” Help first. Loyalty follows. Follow for more strategies that turn one time clients into lifetime clients. #salonowner