Tony Ulwick
@Ulwick
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Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book: https://t.co/48dCsYtglz
Pompano Beach, FL
Joined November 2009
Customers can’t ask for solutions they are unable to imagine. So don’t ask them what solutions they want. Instead ask them what metrics they use to measure success when getting a job done. Then conceptualize new solutions that will help them get that job done perfectly. #JTBD
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“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”
I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar. In this episode, we discussed: - (01:14) JTBD and Outcome-Driven Innovation - (24:20) A practical step-by-step example - (33:54) Q&A I never thought the Jobs-to-be-Done and the ODI process could
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Save the date: August 23rd at 1:30pm ET! Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results. Register today! https://t.co/6oLmqXMmIe
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How to become customer-centric. Don’t miss this event!!
Join our Master Class on August 23rd at 1:30 p ET, and discover strategies for building a customer-centric culture from Tony Ulwick (@Ulwick) of @Strategyn and Dominick Bizzarro of @MVPHealthCare as they share real-world examples and more. Register today! https://t.co/RfIckRqvWr
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9. Jobs to Be Done: Theory to Practice by @Ulwick Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know. Free book:
jobs-to-be-done-book.com
Tony Ulwick's latest Jobs-to-be-Done book, JTBD: Theory to Practice, details proven Outcome-Driven Innovation methods. Get this framework + tutorial FREE.
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Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: https://t.co/VzTZCrvizT. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1
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3. 10 of my favorite PM templates and frameworks by Shyvee Shi: https://t.co/neMvjH2D2O 4. 350+ UX research questions (super-helpful for PMs): https://t.co/UMF2D7SOEl 5. Jobs-to-be-Done. Free audiobook and PDF by @Ulwick:
lnkd.in
This link will take you to a page that’s not on LinkedIn
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@AshleyAitken Exactly! But use #DiscoveryDrivenPlanning (the original by @rgmcgrath from the 90's) and @Pretotyping. And use @ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria. Doing this will give you massive advantages in speed & impact!
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Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: https://t.co/edPNwiK1LW. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1
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Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.
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Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast. It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate https://t.co/C9dPg5Kjnn
productquestpodcast.com
The Product Quest Podcast follows Jonathan Edwards, Scott Burleson and Yann Wermuth on their quest to the land of product excellence. Along with their guests, they bring together topics, tools and...
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What is Jobs-to-be-Done? Invest 8 minutes and learn how to think about markets, needs, opportunities, and segments through a customer lens, e.g., an outside-in perspective, not inside-out. https://t.co/fp9zlZ6V6I
#customercentricity #customerexperience #strategy #innovation
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Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: https://t.co/VzTZCrvizT. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1
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Innovation that actually matters... 🤝 👉 https://t.co/LBUn4gg9rI
@Ulwick, Inventor of Outcome-Driven Innovation, joins @GregPalmer47 this episode of @Finovate to focus on successfully bringing new ideas to the market 💭
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Looking forward to discussing how the #JTBD Needs Framework is used by companies to put Jobs Theory into practice.
Our one day online #JTBD conference is this week.⌛️ Wednesday 8 June. Going to be super interesting. https://t.co/skzF9xND2C
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Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: https://t.co/VzTZCrMTrr. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq76Plgr
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Please join me and Product Elevation for this event.
Between 70% and 95% of all new products fail. At our February meetup, @Ulwick will teach us the innovation process that has been battle-tested for over 30 years and turns innovation from an art to a science. RSVP now at https://t.co/AXDgp9QTNq
#prodmgmt #innovation #ux
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Have you heard of jobs-to-be-done? (aka JTBD) Do you wanna learn how to use JTBD to design hella smart marketing campaigns? This free webinar is for you 👇 Join me and @Ulwick for an interactive session (that might just blow your mind) Register here: https://t.co/FcyutAIO5B
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Aspiring innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE customer discovery begins. Introducing the JTBD Market Definition Canvas. https://t.co/osIBQEMrqh
#leanstartup #startup #entreprenership #JTBD
jobs-to-be-done.com
Entrepreneurs can avoid unnecessary pivoting and churn with a powerful approach to market definition.
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Lean Startup innovators can avoid months of unnecessary pivoting and churn by defining their markets through a Jobs-to-be-Done lens BEFORE Customer Discovery begins. Thank you @sgblank. Introducing the JTBD Market Definition Canvas. #JTBD #LeanStartup
https://t.co/VdRs939dQ4
steveblank.com
Modern entrepreneurship began at the turn of the 21st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business mo…
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Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: https://t.co/edPNwiK1LW. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1
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