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USC Marshall School of Business Profile
USC Marshall School of Business

@USCMarshall

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The official account of USC Marshall School of Business, the global business school in the heart of Los Angeles✌️

Los Angeles
Joined June 2010
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@USCMarshall
USC Marshall School of Business
16 hours
As a senior leader at CAA, Brent Weinstein '97 reflects on the value of his USC Marshall education and the Trojan Network’s interconnectedness and the positive impacts it had on his career journey.
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@USCMarshall
USC Marshall School of Business
21 hours
Shion Hiatt, director of the Business of Energy Initiative at USC Marshall, talks about the true risks of clean energy implementation and how they can be managed and mitigated in a recent podcast.
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@USCMarshall
USC Marshall School of Business
2 days
As new tariffs loom, Professor Peter Kim says other nations are exploring beyond the U.S. market to sell their goods.
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@USCMarshall
USC Marshall School of Business
2 days
Accounting Professor Ruben Davila expresses skepticism about discrepancies around a missing check in a recent financial report by Orange County with one of their official COVID testing partners, 360 Clinic.
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@USCMarshall
USC Marshall School of Business
4 days
USC Marshall’s Assistant Professor of Finance Mete Kilic’s research shows that the gold and platinum price ratio can more accurately predict the stock market’s near-term return than most of the other better-known indicators.
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@USCMarshall
USC Marshall School of Business
4 days
Adjunct Professor David Carter explains that while new bills to fund college athletics intend to make states more appealing to student-athletes, they may deepen the perception of preferential treatment.
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@USCMarshall
USC Marshall School of Business
9 days
Research co-authored by Assistant Professor Lorena Martin, contends repeated success in high-pressure moments, such as Tyrese Haliburton's dramatic performance in the 2025 NBA playoffs, shows evidence for clutch play.
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@USCMarshall
USC Marshall School of Business
22 days
Professor Kristen Jaconi says Trump's tariff policies have created complexity in company public reporting, as unpredictable fluctuations have been noted in quarterly reports from S&P companies.
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@USCMarshall
USC Marshall School of Business
23 days
Accounting Professor S. Mark Young sees sports broadcaster Stephen A. Smith’s political aspirations as likely not a serious political movement but rather a celebrity performance.
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@USCMarshall
USC Marshall School of Business
23 days
Associate Professor of Marketing Ike Silver explores the concept of "cancellation," and investigates how people's moral judgements are or are not related to the severity of the transgression in his latest research.
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@USCMarshall
USC Marshall School of Business
25 days
Netflix takes brand promotion to a whole new caliber at its Tudum event. Professor Larry Vincent says the company’s expansion into live experiences surrounding their diverse content offerings will grow audience connection.
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@USCMarshall
USC Marshall School of Business
1 month
Professor of Marketing Larry Vincent tells the L.A. Times that Warner Bros. Discovery made a textbook branding blunder when it re-re-branded Max as HBO Max.
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@USCMarshall
USC Marshall School of Business
1 month
Marketing Professor Dina Mayzlin says affiliate marketing has leveled the playing field in advertising, allowing everyday social media users — not just big brands — to earn money by promoting products online.
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@USCMarshall
USC Marshall School of Business
1 month
Professor Nick Vyas tells Business Insider the tariff pause with China won’t ease disruptions quickly, calling it a “policy-induced bullwhip effect” likely to last through the year’s end.
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@USCMarshall
USC Marshall School of Business
1 month
USC Day of SCupport is here! Every gift of any size makes a big difference. Support students and the areas you love at USC! .
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@USCMarshall
USC Marshall School of Business
1 month
With guarantor companies on the rise and costing renters, Professor Richard Green tells MarketWatch that management of housing unaffordability should fall to the federal government.
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@USCMarshall
USC Marshall School of Business
1 month
Prof. Kristen Jaconi says in CNN that companies face potential consumer boycotts when taking political stances or when refusing to take one at all.
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@USCMarshall
USC Marshall School of Business
1 month
Although employers promote work-life balance, Assistant Prof. Eva Buechel’s research on the “detachment paradox,” suggests that companies may be penalizing employees for unplugging.
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@USCMarshall
USC Marshall School of Business
1 month
While stockpiling can feel like control amid the rise of scarcity, Professor Nick Vyas says panic buying may already be too late with looming Chinese tariffs.
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@USCMarshall
USC Marshall School of Business
2 months
SchoolGPT, an AI tutoring platform for schoolwork reportedly used by more than a quarter of U.S. teens, can sometimes be manipulated into giving dangerous answers, warns USC Marshall’s Ravi Iyer.
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