USC Annenberg Center for PR✌
@USCCenterforPR
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Prof @FredCook, Mgr @RAntonette, #ASCJ scholars: Connecting the PR industry w/ students to define our profession’s #PRFuture & develop those who will shape it.
Los Angeles, CA
Joined September 2016
In memoriam: Wallis Annenberg, 86, trailblazing philanthropist and USC Life Trustee - USC Today
today.usc.edu
The longtime leader of the Annenberg Foundation invested $1.5 billion in nearly 3,000 nonprofits and projects.
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Gen Z is reshaping PR—from how we tell stories 📱 to when brands should speak up 🧭. Want to know where the industry is headed? The 2025 Global Communication Report breaks it down. 📥 Download: #PRFuture #GenZVoices #BrandPurpose #DigitalPR #MindTheGap.
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Media isn’t dying—it’s just moving to TikTok 📱. Gen Z is leading the shift to social-first PR, but they haven’t ditched the press release just yet. 🧠 Adaptability is the new essential. 📥 Download the 2025 Global Communication Report:
annenberg.usc.edu
The annual Global Communication Report conducted by the USC Center for Public Relations is designed to provide insight into the evolution of the global communication industry by analyzing emerging
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The office is optional—but flexibility is non-negotiable. 1 in 3 PR pros would take a pay cut to work remotely. 📥 Download: #PRFuture #HybridWork #MindTheGap.
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🎥 Can’t make it in person? Watch the 35th Annual Kenneth Owler Smith Symposium live!. 📅 Thursday, March 27 (TODAY!).⏰ 6:00 PM PT.🔗 Stream here: #KOS2025 #USCAnnenberg #PublicRelations #MindTheGap
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Excited to have Kelly McGinnis, SVP & Chief Communications Officer at Levi Strauss, as the Keynote Speaker at #KOS2025! She’ll also accept the Purpose Award on behalf of Levi’s. 📅 March 27, 2025 | 📍 USC Annenberg.🔗 RSVP:
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Join us for the 2025 Kenneth Owler Smith Symposium! . 📅 March 27, 2025 | 5–8 PM PT 📍 USC Annenberg (ANN). This year’s theme: Mind The Gap: Examining PR’s Generational Divide. Featuring Kelly McGinnis, Barby Siegel, Fred Cook & more. Don’t miss it!. #KOS2025 #USCAnnenberg
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Some stats from most recent Gen Z study with @D1A
lbbonline.com
Little Black Book, The report from Day One Agency and USC Annenberg Center for Public Relations reveals what gen Z holds near and dear
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Time is running out! Share your voice in the 2025 USC Global Communication Survey before January 31st. Take it here:
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📊📝 Contribute to the future of PR! Take the 2025 Global Communication Survey by Jan 25 and share your insights. #PublicRelations #Survey
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How are AI, hybrid work, and political shifts transforming PR? Share your insights in the 10th Annual USC Global Communication Survey. Start here:
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The future of communications starts with your insights. Take the 10th Annual USC Global Communication Survey to share your perspective on AI, hybrid work, and more.
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The results are in and we’re a finalist! #PRWeekAwardsUS
prweek.com
Join PRWeek on March 13, 2025, at Cipriani Wall Street in New York City to find out who’s taking home the trophies.
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Introducing our 2025 Relevance Report: AI Activated!, our own collection of over 40 essays on innovating with AI. Comms leaders, tech executives, and academics share insight on building a culture of innovation. Read it now:
annenberg.usc.edu
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USC Annenberg Study Reveals Rising Application of AI Across Communications by the Public Relations Industry | by USC Center for Public Relations ✌️. Download the 2025 Relevance Report, published today. #RelevanceReport #AIinPR.
usccenterforpr.medium.com
9th Annual Relevance Report Provides an AI Guidebook for PR Professionals
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In our center’s new research with @WEcomms, we explore how AI is growing in the communication world. Learn more in our report, linked below:
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New #AI in PR 2.0 study with @WEcomms Finds that AI Energizes Communications Professionals’ Relationship With Work .
link.medium.com
New Research from WE Communications and USC Center For Public Relations Finds Comms Pros Who Frequently Use AI Are More Excited to Come to…
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How is AI changing the communication landscape? .Find out through our new research in partnership with @WEcomms at the link below!.
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Thank you to our board members and students who joined us at our board meeting last Thursday! We held valuable discussions about upcoming Center for PR initiatives, election insights, and more!
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A shocking 49% of managers are unaware of their company’s goals, according to our recent research with @Staffbase. Read more about the importance and impact of internal communication below.
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