Thank you so much for attending #MEMS2025 this week! Save the date for MEMS 2026: November 30-December 2 at Disney's Coronado Springs Resort in Orlando, FL.

This week has gone by in a flash! Join us in Grand Ballroom AB for our #MEMS2025 closing general session with Bruce Etter at 11:15 AM - Pack Light, Go Far: Rethinking Enrollment for a New Era.

Make your way to Grand Ballroom AB for today's Morning Brief, AI Across the MEMS Pillars: Empowering Marketing, Enrollment Management, and Student Success, starting in just a few minutes. #MEMS2025

OpenAI Unveils Group Chats to Bring People Into the Same Conversation - IBL News

Morgan State could one day run entirely on AI - Ellie Wolfe, The Banner

Exploring trust in generative AI for higher education institutions: a systematic literature review focused on educators - Ana Lelescu, et al; Nature

Agentic AI explained: When machines don’t just chat, but act - McKinsey

Oregon State’s new AI fundamentals microcredentials prepare learners for an AI-driven future - Tyler Hansen, Educational Ventures Oregon State

STUDENT VOICE: College students are tired of being told that we ‘should be grateful’ for our internships. We also want to get paid - Savanah Celeste Scott, Hechinger Report

Join the Marketing, Enrollment, & Student Success (MESS) Network Leadership at 4:45 PM in Grand Ballroom C for today's Colleagues Connect session to learn more about the work they’re focusing on and connect with members of the leadership team. #MEMS2025

Hear from the top recipients of the #MEMS2025 awards in Grand Ballroom AB at 12:15 PM. Learn more about all of this year's award recipients: https://t.co/nw0sVvOZrM Thank you to EducationDynamics for sponsoring today's lunch.

Make your way to Grand Ballroom AB for today's Morning Brief, In-Sourcing Innovation: Collaborative Strategies for Marketing & Enrollment Success, starting in just a few minutes. #MEMS2025

Oregon State’s new AI fundamentals microcredentials prepare learners for an AI-driven future - Tyler Hansen, Educational Ventures Oregon State

Agentic AI explained: When machines don’t just chat, but act - McKinsey

A leader’s guide to the future of learning at work - McKinsey

A leader’s guide to the future of learning at work - McKinsey

How AI and data analytics are transforming higher education in 2025 - AZ Big Media

A leader’s guide to the future of learning at work - McKinsey

Whet your appetite for networking at tonight’s #MEMS2025 Opening Reception at 5:45 PM in the Grand Ballroom Foyer. Join the MEMS conference exhibitors and your colleagues to discuss pressing issues in the field, and connect with friends old and new!

Wrap up your day at #MEMS2025 with MEMS Mingle: an informal meet-up designed to spark conversation and connection. Join us in Grand Ballroom C at 5:15 PM for the chance to connect with peers in similar career levels to discuss marketing, enrollment, and student success.