Ashley | Creative Strategist | UGC Creator| Mom x4
@UGCwithAshleyV
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Creative Strategist | UGC Creator | Millennial Mom | Driving growth for 7–8 figure DTC brands through performance creatives | Trusted by 250+ brands
Columbus, OH
Joined October 2023
Hi brands, I’m Ashley! A wife & mom of 4 w/ 10+ yrs in social media, sales, marketing & customer service & a passion for creating converting content📈 I’m your next #ugccreator who’ll connect w/ your ideal audience on a relatable level 📥Let’s chat #ugc hello@ugcwithashley.com
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Yesterday was all BTS: Editing, scripting, strategy… Today I’m jumping in front of the cam to film 4 concepts then will be scripting for my strategy client. I love that no 2 days are the same! My brain needs flexibility 🥰 Also excited to show off my new glasses 👀🤓 #ugc
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Okay friends, HELP! My son was asked to play ⚾️ at an exclusive invite-only tournament in a couple months 🙌🥲 & we’re trying to decide whether to go to Phoenix, AZ or Panama City, FL. If you’ve been to either or both, please share your thoughts/pros/cons! It’ll be in Dec/Jan!
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Looking for recommendations for a business bank account that is also a high yield savings account! I LOVE my Found account & the invoicing feature but I either have to regularly transfer funds to my HYSA or leave the funds in there & lose out on APY. Suggestions?👇
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Building real partnerships where clients trust me to research their target audience, match brand voice & create authentic, strategic content is one of my favorite parts of being a creator & Creative Strategist. Storytelling + strategy = conversions. Excited to finish this one!
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This is what my clients get when working with me for both UGC and Strategy. This feedback made my whole week! 🥲🥹🥲🥹 #ugc #ugccreator #scriptwriting #creativestrategist
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Back from an absolutely amazing/exhausting wknd in FL for my son’s Jr. All-American ⚾️ tournament. He crushed it & was invited to play in an invite-only tournament with @GameDayUSA 🥲🥹 Proud is an understatement. Guess we’re planning another trip! ⚾️ 🏝️🌵 #gamedayusa #baseball
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“You look happier” Thanks I view my clients as a partner so I don’t charge extra for raw footage, usage rights, or additional aspect ratios. I do whatever I can do to help them succeed because their success is my success
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THIS! No gatekeeping, no hiding excitement or pride when I see someone win, just real connections 💖
Here’s some tips on networking & connecting with other creators. When I first started, I stayed in creator’s DM’s and I believe that was a huge part of my growth as a creator and on socials. BUT HERE’S THE KEY I didn’t just reach out when I needed help. 😅 I also reached out
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Woke up to a new view this morning 😍 Let’s get this weekend started with my boys ⚾️🏝️ #sportsmom #weekendtrip #allamerican @GameDayUSA #baseball
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6/6 This is a SKILL. I had to continuously work at it and I believe anyone can learn & improve their skills too. I’m not perfect but I love to share what I’ve learned from strategy & creating over the last 2 years 💖 #ugc #scriptwriting #creativestrategy #creativestrategist
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5/6 There’s so much more to storytelling when strategy is involved. Get creative! If the script isn’t something you’d say to a friend, rewrite it. And rewrite it again. I get some of my best scripts with 2-5 rewrites.
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4/6 I tend to like my scripts super relatable & sometimes sassy (thats me). But in the after script, visuals can do more of the talking. You don’t need to fit every USP into the script. Show the screen with 2 windows open side by side & backlit keys in the dark while you type.
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3/6 After: “I ran to the store to get a new MacBook after my old one broke & grabbed this particular one since it can actually keep up with all my tabs and windows on the screen 24/7. Plus when I inevitably work until midnight 😏, I’ll still be able to see what I’m typing.”
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2/6 Before: “This MacBook is so sleek and the screen is big enough for everything I need. I love the backlit keyboard and how fast the processor is.”
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1/6🧵🪡 One of the best things you can do for your scripts is to sneakily weave in USPs & pain points (& their solutions) throughout your story. I was explaining the difference to my husband last night and this is the example I created off the top of my head👇
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This past week I scripted & filmed a TOTALLY new concept for a new client. Like, I’ve not seen it done before. I came up with it at midnight one night after procrastinating all day 🫣 I just got this feedback😍😭 Take this as a sign to take a risk & think outside the box! #ugc
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I know a lot of people are scared of how fast AI is progressing ATM, But I NEED brands to realize this👇🏻 Genuine trust with consumers means everything. The second you write that trust, it’ll be a lot harder to sell to audiences or build a real community. Don’t fall into the
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I’m filming for a repeat client in 16:9, 9:16 & 4:5. In 2024, I filmed for them in 16:9 & cropped to 9:16, which was “easier” on my end. Looking back, the quality is terrible🫣 Today I filmed in 16:9 w/ my DJI & again in 9:16 w/ my iPhone & the qualityyy🤌📈 it’s ok to do more!
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What a compliment coming from THE @joelnolancaro 🙌 Improving my storytelling + strategy skills vs. just making videos look & sound good is paying off ☺️ #ugc #ugccreator #creativestrategy
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This ad I filmed w/ my teen is racking UP the spend at over $7700 between 2 batches👏 This video launched 4 days ago & has $5100+ in spend with 54.34% Thumbstop & 0.69 ROAS. I didn’t script this one but when I script for this client next, I’ll be using this hook as inspo! #ugc
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