Hey brands! If you’re looking for a millennial mom that’s not afraid to be a little quirky 😜, I’m your gal! Let’s make some killer converting content together ✨

Halloween will forever be my favorite holiday so any chance to celebrate Spooky Season is always a win 😆. I find that the Halloween-loving & crochet-loving niches have a MAJOR crossover, so I fully leaned in for this unboxing concept for The Woobles 👻🧙‍♀️ #ugc #ugcexample

Join millions who have switched to Grok.

My state is implementing sales tax on digital ad services in Oct. and I'm freaking out a bit. Option A) eat the cost and take a 10% pay cut.Option B) charge my clients, knowing it will be frustrating for them and I may lose business. Ugh. As if I wasn't stressed enough😭.

I find that with beauty products in particular, any time you can show a legit before & after, it makes all the difference. This #ugcexample for Kopari did just that – keeping it chill and chatty while showing off why these products are the shizz ✨.

My toxic trait is telling myself I'm going to take the week off, then ending up with 27 projects in my queue instead. 😭 Why am I the way I am?? Send help (and a caffeine IV drip 🫠). #ugc.

+1 on this 😆. Notion is SO much more powerful than a spreadsheet and once you get the hang of it, you’ll use it for eeeeverything. If you need a tutorial and place to start, I sell my template/intro video for $14 because so many ppl kept asking me about it 😅.

So much of this field is about the connections you make & I have to shout out @hannahhoug for being such a gem in this space & for all the opportunities & advice she's shared along the way 🥰. I hope I've paid it forward & that some of you have felt that same support from me ❤️.

The money-maker. 🤣💀

Just got word that this concept is taking off for my client (over $25k in spend in a week 🤯). and that HOOK RATE 🔥. Goes to show that being willing to do weird things on camera – like showing off a pit with gross deodorant –  can go a long way 😅 #ugcexample

It seems backwards, but I feel like the more experienced I get, the more difficult scripting and filming can be because I want my content to always be next level. I get bored easily and refuse to duplicate my work which can be creatively taxing 😅. Anyone else relate? #ugccreator.

If you're not cringing, you're not growing 😅. Your first videos will probably suck (mine did!) and that's ok. With each one you'll get better and better and by sticking with it, you'll be ahead of 99% of other people out there.

I started UGC by making $25 videos on Billo (over 40 😳) & was stoked for each bc I learned & got better w/ every one. Now I've made over 6 figures this year already but I didn't start charging until I KNEW I was delivering a great product. Don't skip the learning part 🥰 #ugc.

Fun fact: I had to film the "waterproof" shot 3 different times because my husband kept messing it up 💀. Grounds for divorce I'd say 😂.

This concept is a totally different style than I've done before and I love how it turned out! It's a mix of a great promo, education, engaging transitions, and some humor. It's already at almost 200k views after a few days, soo looks like it's working 😊. #ugcexample #ugc

I don't do many concepts with my kids (saving everyone's sanity 😅) but when it's an organic video that solely required playing dress up with my cutie son and getting him another pair of his favorite shoes, I couldn't resist 🥰. #ugcexample

Your #1 super power as a creator? Empathy. - For the customer, what they're struggling w/ & creating content that resonates.- For your clients and the struggles their biz faces. Others are at the forefront of everything I do, which is maybe why this has worked out for me 😅 #ugc.

This right here is why ya girl can't catch a break 😂. But also why UGC is such a numbers game. Get a few great clients, prove you're a badass, have them come back month after month. I can barely take on any new clients now because my regulars keep me so busy 😅. #ugc

Traditional direct-response & BRoll-heavy styles seem to work well for this client, so I stuck with it for this concept but still made it feel real and organic with lots of POV and family shots. Getting the viewer to visualize the product in their own life is a must! #ugcexample

I also realized this might have been confusing – 7 months in 2025. not UGC as a whole 😅. Been at it full time for almost 2 years and was creating content for my own brand for like 7 years before that. I'm definitely no overnight success 😂.

7 months down, officially $100k in 😭. This career is life-changing: for ppl who don't fit into the 9-5, for moms, for WOMEN, for anyone who craves creativity and flexibility (and naps. lots of naps). Keep learning, growing, & creating – the sky's the freakin' limit 🥹. #ugc

THISSSSS. Our industry is small, creative strategists move around, agencies talk – deliver great work and be a pleasure to collab with and you'll never send another pitch in your life 😅. #ugc.