Tyler Mullins
@Tyler_omni
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On a mission to help web3 founders build unicorns. $70M+ raised. founder @omni_agency. investor. articulate degen.
Joined March 2025
3 years. 75 clients. $60M+ raised. Here's my origin story behind building @omni_agency from scratch:
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RT @Tyler_omni: its HARD to find GOOD web3 talent. this year i’ll spend $1M on employee salaries. my advice on hiring:. • don’t rush a hi….
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RT @Tyler_omni: I keep getting asked by founders, "when should I approach a launchpad with my token?". my response:
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good web3 product pitch:.• explains the problem in 1 sentence.• shows the solution in 2 .• states the market opportunity CLEARLY.• makes sure FDV aligned with comparable projects. bad web3 product pitch:.• 47-step process that 'must align perfectly'.• overly complex.
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avoid this mistake as a web3 founder:. spending too much money TOO EARLY on marketing. deploying aggressive marketing too far from your TGE creates heavy carrying costs. instead spend the early stages:. - generating hype.- establishing brand perception.- getting proper metrics.
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RT @edendotgame: The Wasteland Weekly returns with another STACKED panel. This weeks line-up is:. @Tyler_omni.@Mayflower_AI.@playAInetwork….
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5 ways building relationships makes your life better:. 1. unlocks deal flow you'd never see otherwise.2. gets you warm intros to the RIGHT people.3. gives you cost-effective exposure to other audiences.4. opens doors that paid marketing just cant.5. you grow in stealth. your.
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people think hiring for web3 marketing means:. - find someone with 10+ years experience.- massive portfolio of past campaigns.- battle-tested industry veteran. what it actually means:. - recent experience in the LAST 6 months.- knows which influencers still have impact.-.
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another mistake I see founders make in web3:. trusting market makers without due diligence. had this happen with a client once who trusted their MM because "they invested in our token". 45 minutes before token launch – they withdrew. couple that with a delayed DEX launch led to.
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@CoinSharesCo Aaaand that's a wrap!. If you enjoyed this thread:. 1. Follow me @Tyler_omni for more of these.2. RT the tweet below to share this thread with your audience.
9 in 10 wealthy investors plan to increase crypto exposure in 2025. But they haven’t aped in yet. This report reveals what they’re waiting for (and what this means for you): 🧵
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All information sourced from @CoinSharesCo.
📊 Investors are evolving. Are you keeping up?. Most advisors aren't. Our latest report ‘Affluent individuals & crypto: what do they really want?’ reveals how investors think and what they expect. Get the insights. Be the expert. 📥 Download now 👇.
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The big takeaway:. Most investors aren't against crypto. They're waiting for a green light. The report calls it a "tsunami of capital" sitting on the sidelines. And when they do, it won’t be into memecoins. It’ll be into:. • Tokenized RWAs.• DeFi protocols with real yield.
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Make crypto less intimidating. Show people how to:. • Stay safe.• Evaluate risk.• Understand DeFi.• Get involved in projects. This is what investors are looking for.
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65% of investors don't engage in crypto due to lack of reliable info. Only 6% feel 'well-informed'. Most get their information from videos, blogs, and research papers. And this is HUGE news if you're a crypto creator or founder:
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So what’s keeping the rest from diving in?. The 5 big fears:. 1. Security risks/tax implications.2. Unclear regulation.3. Volatility.4. No investor protection.5. Environmental impact. It's not crypto scaring investors, its the chaos surrounding it. (The constant yapping doesn't
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Their top reasons for investing:. • High return potential (26%).• Long-term appreciation (19%).• Tech interest & diversification (34%). Narratives like DePIN, RWA, and staking actually matter to them.
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