Tyler Bishop
@TylerBishop
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CMO @Ezoic. Pubtelligence @Google. Married to PFL flyweight, Jena Bishop. Owner of 100+ domains and 2 shiba inus. ‘painfully creative’ AI advocate.
San Diego, CA
Joined March 2009
This is the reason why your audience list is now more valuable than your content.
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And that’s current user behavior. I’d imagine as expectations change, that it’ll be well past 50%. It’s a shift, but many are already learning there’s many ways of building and reaching audiences.
Study by SEO platform Authoritas: when Google AI Overviews is present, publishers witness a drop of 47.5% in clickthrough rate on desktop, and 37.7% on mobile (@alice_brooker / Press Gazette).
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It has no vision or direction so count on that to continue. Plus, the problem it solved is solved 30 other ways now. Still has a place, but should not be a requisite even if it’s the only thing that’s familiar to you now.
WordPress is becoming bloated.
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Regardless how you feel about either. Mark is almost certainly going to be disappointed and Antonio is historically and statistically going to be right — one way or the other
I would bet my entire net worth that:. 1. We will have ads in AI.2. If they take the form of highly-relevant offers, users will welcome them, they’ll have sky-high conversion rate, and Web shopping will die.3. They will be necessary to pay for the compute in many consumer AI apps.
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If I’m a newsletter this is my growth plan. Upload and market video to my channel linked to my domain where I can export and manage subscribers. Crazy to build lists for YouTube when you don’t have to.
Why send viewers to a channel where they keep your subscribers?. Sync your YouTube channel with and send viewers to your channel—on your own domain—where you keep the subscribers.
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Relying on third-party data is a race to the bottom. A history publisher using Ezoic’s ezID saw revenue per session jump 21% across all traffic and 53% on matched audiences, adding more than $50 K in Q4.
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Every content creator or brand NOT doing this is crazy. 1. Sync your channel with 2. Put your channel on your own domain. Benefits:. - Rank ahead of YouTube in search results . - Keep 100% of revenue . - Export subscribers . - Grow via search & email
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I can't think of a single reason why 90% of of channels on YouTube shouldn't be doing this and using @open__video . I don't think people realize what this platform means yet. .
Why send viewers to a channel where they keep your subscribers?. Sync your YouTube channel with and send viewers to your channel—on your own domain—where you keep the subscribers.
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Only 30% of advertisers used first-party data in 2021. By 2023, it was nearly 50%. If your site still relies on third-party data for revenue, you're already behind. The shift is happening.
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Well, @perplexity_ai remains one of my favorites. But…. That said, in the last 7 days, every feature it has failed to level of complete useless for me. Decided to try Tasks weekly market analysis research. It used “simulated data” for analysis which was instantly obvious.
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✨ Just Out: "Understanding Email Hashing: A Key Tool for Digital Publishers". Dive in:
ezoic.com
The jury is out - the neverending debate about “will they or won’t they” abandon third-party cookies continues to impact publishers and advertisers alike. The outcomes and vision of larger dedicated...
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A tragedy. Jeff was a good man and left this world putting the lives of others before his own. RIP, you’ll be missed my man.
Professional Fighters League honors the memory, and loss, of longtime teammate, Jeff Brady. Jeff heroically gave his life while saving two drowning children in a river near his home in Arizona. Jeff was a long time partner, teammate, and friend of PFL. PFL’s thoughts and
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RT @rustybrick: Data from @Similarweb shows that since the launch of Google AI Overviews a year ago, no-clicks (zero click search) has grow….
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A piece of info that — while still relevant — is becoming a secondary concern to many content creators and publishers. Anyone view this announcement more important today than … 2 years ago?.
Today we released the June 2025 core update. We'll update our ranking release history page when the rollout is complete:
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Here’s the video so u don’t have to look
If you’re in media, this is worth a watch. Cloudflare handles ≈20% of global traffic, so when CEO Matthew Prince warns at Cannes that AI bots are reshaping the web, publishers need to adapt or risk being left behind.
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Worth listening to his entire discussion. Summary:. What’s the incentive to make content in the future if you can’t get. -Money.-Audience.-Fame.
Matthew Prince shared these stats:. 📊 10 years ago: Google crawled 2 pages per visitor.📊 6 months ago: Google 6:1, OpenAI 250:1, Anthropic 6,000:1.📊 Now: Google 18:1, OpenAI 1,500:1, Anthropic 60,000:1.
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A cool way of visualizing your audience or email list as real people. I love teaching and seeing my audience as a classroom of students shades how I think about it quite a bit differently.
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RT @ezoic: A conversation that gets into the future of monetization on the web featuring our CMO, @TylerBishop. Worth the listen for thos….
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A really fun conversation of the future of making money from ads on the internet where I was able to get into the weeds a little more. Great for those who want a better inside look at where things are headed.
What if third-party cookies disappear, can your site still earn?. @jaredbauman talks with @TylerBishop about how first-party data is changing the game for publishers. Watch below!.
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RT @sherdogdotcom: Jena Bishop Wants to Squash Age Narrative in PFL Championship vs. Liz Carmouche via @MP2310.
sherdog.com
In 2024, Jena Bishop was just getting into the groove of her MMA career when she had to endure a promotional change after the Professional Fighters League purchased Bellator MMA and its roster.
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RT @PFLMMA: Jena Bishop is absolutely thrilled with her performance tonight!. #PFLWorldTournament LIVE NOW.🇺🇸 ESPN & ESPN+.🌎.
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