For the walkers in us all - check out our 'man on a mission' - well, man walking at the very least - The Freeworld Story https://t.co/PAXgxtdtVt via @YouTube

@AlibabaGroup @WHOOP @ouraring @Garmin I’ll share The Global Brand Pulse every Friday — highlighting the brands shaping the future of international markets. 👉 Which wearable shift hits mainstream first? #wearables #AI #GlobalBrands #ConsumerTech #BrandStrategy #InternationalGrowth

@AlibabaGroup 3️⃣ @WHOOP, @ouraring + @Garmin are shifting from fitness trackers to full “health engines,” linking sleep, stress, inflammation + recovery. Consumers want devices that help them feel better + live longer. Big chance for brands at the intersection of wellness, credible data +

@AlibabaGroup 2️⃣ Humane’s AI Pin stumbled on reviews + usability, but it reshaped expectations for screenless, AI-first computing. Consumers now want AI wearables that work flawlessly. Winners won’t be the flashiest — but the most reliable with clear use-cases + strong battery life.

1️⃣ @Alibabagroup just launched AI smart glasses in China — a major mass-market push. Real-time translation, summaries + hands-free assistance baked in. Big signal: China may be first to take AI eyewear mainstream. Global brands should expect “everyday AI wearables” to become a

The Global Brand Pulse – Wearable Tech Edition 👓 This week: AI glasses in China, screenless AI devices, and health wearables shifting into longevity. If you’re building an international brand, these signals show where demand, investment + innovation are moving fast.

Not exactly a tech genius yet... When your daughter fixes the clock by adding a note. 🕒✍️ #Parenting #GenZSolutions #DIYTechSupport #InnovationAtHome #FutureEngineer

Is it just me, or does this Richard Mille look like Temu’s algorithm had a crack at ‘luxury watch’? #AFR #RichardMille #TemuSpecial

3️⃣ The Brand Marketing Mix Evolves: Affiliates Replace Paid Media More brands are shifting spend from costly paid media to affiliate partnerships built on trust and performance. What this means: Global activation is changing. Paid reach still matters, but high-ROI growth now

2️⃣ Aldi’s Private-Label Overhaul: A Quiet Brand Reinvention @ALDIAustralia is refreshing 90% of its private-label products - lighter packaging, sustainable materials, and a bold “ALDI Original” identity front and centre. What this means: Value retailers are no longer competing

1️⃣ Starbucks’ China Reset: From Market Leader to Strategic Partner @Starbucks will sell a majority stake in its China operations to Boyu Capital, forming a US $4B joint venture - a major rethink of how the coffee giant operates in one of its biggest markets. What this means:

🌍 The Global Brand Pulse – Friday 14 November This week in The Global Brand Pulse, three shifts highlight how brands are evolving - with local focus, identity-driven value, and performance-based marketing.

Which of these three stories resonates most with your brand right now? Let me know in the comments 👇 Or follow me, Mike Todd @Twodeck for regular insights into international business and global branding. #ConsumerBrands #GoGlobal #BrandStrategy #InternationalGrowth

3️⃣ Holiday season prep: Globant’s new report on “intentional consumers + AI” Globant’s latest study finds that consumers heading into the 2025 holiday season are more value-driven, ethical and expect seamless omnichannel + AI-enabled experiences. ➡️ What this means for you:

2️⃣ Chinese consumer market shows early signs of recovery — for major Western brands The @EsteeLauder Companies, L’Oréal Group and others are reporting improved momentum in China after a long retail downturn. ➡️ What this means for you: If you’re operating or planning to operate

1️⃣ Massive consolidation in consumer health: Kimberly-Clark Corporation acquires @kenvue Inc. (US $48.7 billion) Kimberly-Clark is buying Kenvue in a major move to combine everyday essentials (Kleenex, Huggies) with consumer-health icons (@tylenol, Band-Aid). ➡️ What this

🌏 The Global Brand Pulse - First Edition Somewhere between trade shows, factory floors, and airport lounges, I’ve learned that the best brand insights rarely show up in boardrooms - they happen out in the world. Whether it’s a street sign in Louisville, a café in Tokyo, or a

Why is this wrong, IHG? Because in ads, just like in buffets, piling everything on the plate doesn’t make it better.” #Copywriting #Advertising #BrandConsistency #IHG

Before there was the iPhone… there was the Sony Watchman. A reminder that every piece of innovation starts as something bulky, brilliant, and way ahead of its time. Progress isn’t about replacing the past. It’s about learning from the people who dared to imagine it first.

04 April 1988, 07:45 - after breakfast. Somewhere between duty, friendship and a damn good laugh. Those were the days when the world was smaller, the hair was bigger, and the coffee was instant. #NavyLife #OldSchoolCrew #Throwback #1980s #Memories #Shipmates #MilitaryHistory