Did you know? 62% of Americans don’t realize that charitable giving is on the decline. Nonprofits rely on donations to support critical causes—from education to healthcare to social justice. As giving declines, so does their ability to make an impact. #nonprofittrends

Giving USA’s latest report is here. Join the TrueSense-hosted Giving USA 2025 webinar on Tuesday, August 19th at 1 p.m. ET for a detailed look at Giving USA’s latest report and what it means for your fundraising strategy. Register now:

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Last week, some of the TrueSense team had the opportunity to join City Harvest at their Mobile Market to help share rescued food with the community. Potatoes, celery, red onions, and honeydew were on the menu. #CityHarvest #FoodRescue #EndHunger

Creative testing helped a nonprofit focused on senior meals discover a direct mail strategy that drives consistent donor acquisition. Read the case study: #DirectMail #DonorAcquisition #CreativeTesting #NonprofitFundraising #TrueSenseInsights.

We’re honored to share that our Freestore Foodbank Duck Regatta Multi-Channel Campaign with the Freestore Foodbank has been recognized with a MAXI Award for excellence in Nonprofit Acquisition and Prospecting. Congratulations to our incredible partners at Freestore Foodbank!

Want a clearer view of donor value? Learn how influenced revenue can help you make smarter fundraising decisions. Access the white paper: #FundraisingStrategy #DonorValue #InfluencedRevenue #NonprofitMarketing #TrueSenseInsights.

Smarter targeting leads to stronger fundraising. Learn how multivariate models can help you reach the right donors with the right message. Read more: #FundraisingStrategy #NonprofitMarketing #DonorTargeting #DataDrivenFundraising #TrueSenseInsights.

We had a great time at the Bridge Conference last week. We co-hosted a full house at the Tacos & Tequila Happy Hour, showed off our Quick Flix video series at our booth in the Solutions Showcase, and got to support our own John Thompson as Co-Chair for this year’s event.

Did you know? Donor portals are becoming more mainstream, allowing donors to independently update their recurring gifts without having to call the nonprofit, improving the experience for both donors and the organization. #nonprofittrends

No fluff. Just fundraising insights in 30 minutes or less. Quick Byte webinars are ready when you are. Watch them on-demand: #freewebinar #fundraisingwebinar #nonprofitwebinar.

If you're at the Bridge 2025 Conference, come stop by booth 132 to grab some movie theatre snacks and watch a Quick Flix movie. We're excited to see you there!. #Bridge2025 #TrueSense #BridgeConference

This month we wanted to highlight the work of Mercedes Hantho, an Account Director on the Food Bank vertical. She’s been with Truesense Marketing for nearly five years and brings over 12 years of experience in the direct response world.

Boost your nonprofit's donor engagement with native advertising! This powerful mid-funnel tactic seamlessly blends into content, guiding potential donors to discover your mission without being intrusive. Ready to elevate your strategy? Check out:

Did you know? In early colonial America, the lines between nonprofits and government were often blurred. But in 1819, the Supreme Court case Dartmouth College v. Woodward changed that. The ruling limited government interference in private institutions. #nonprofithistory

We’re excited to head to The Bridge Conference next week as a proud sponsor! Our team can’t wait to connect, learn, and share ideas with others who are passionate about advancing nonprofit fundraising. #BridgeConference #Fundraising #Bridge2025.

Your donor data holds the key to smarter fundraising. Learn how to use it to boost ROI and strengthen donor relationships. #NonprofitFundraising #DonorData #FundraisingStrategy #NonprofitMarketing #DataDrivenResults.

Did you know? The Industrial Revolution was a turning point for nonprofit organizations. Poverty and poor housing became widespread. A wave of nonprofits emerged, providing education, healthcare, and housing assistance where governments fell short. #NonprofitHistory

Today is Healing Hugs Day. See how Ronald McDonald House Charities chapters bring comfort and care to children in hospitals. #HealingHugsDay #RMHC #SupportFamilies

Are you ready to tap into the passion and potential of the next generation of donors? . It's time to invest in engaging with younger donors effectively. They bring fresh ideas, innovative approaches, and a desire to make a difference. Learn how:

Text messaging can be a powerful tool for nonprofits, but only if used responsibly. Learn how to stay compliant with privacy laws and protect your donors' trust. #NonprofitMarketing #FundraisingStrategy #TextMessaging #DataPrivacy #DonorTrust.